In a few months, the 2022 Beijing Winter Olympics will kick off. The Winter Olympics in China will also lead to a wave of ice and snow sports. So, in Shanghai, where can you feel the charm of ice and snow sports? How to choose sports equipment?
Snow51 on the third floor of The Jing An Kerry Centre is the first time it has tried to cooperate with BURTON to integrate skiing with equipment. As a one-stop space for urban skiing, it provides advanced experience equipment and professional ski equipment suggestions for many enthusiasts before going on the snow slopes. Many members who have practiced on the ski machine can spend a few hours on the snow field to adapt to the real ice and snow.
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On the other hand, before the construction of the Ice star ski resort in Lingang, the Nearest Shaoxing Qiaobo Ski Resort in Shanghai has become a monthly must-have activity for ski enthusiasts to lead X-united ski club members to increase their skills and correct mistakes before they open the board.
Lao Hao, a rough-looking but thoughtful man, is famous in Shanghai's ski circles. He founded the X-united Ski Club for 10 years. Today, there are nearly two thousand members, and in his words, the club is like a school, new members will come to participate in the initial stage of training, and the old students will "graduate" one after another and go to the snowy mountains on their own.
The proportion of enthusiasts buying ski equipment continues to grow
The slogan of "300 million people on the ice and snow" has driven many people who yearn for the ice and snow world, and the number of citizens who have begun to contact skiing has also increased geometrically.
In the X-united Club, the conversion rate of members from teaching activities to ski equipment purchases has gradually increased, and in the past, about 20-30% of students would buy their own ski equipment after participating in the activities. In the past two years, with the popularity of ice and snow sports and the impact of the epidemic abroad, nearly 60-70% of the members who participate in club skiing activities have purchased their own ski equipment through clubs or networks.
When buying equipment for a novice, the old shop has the following suggestions: If it is a vacation enthusiast once or twice a year, it is generally recommended to buy a set of equipment that does not need to be replaced. If you want to continue to improve the enthusiast, you will generally recommend that they start with close-fitting ski clothing. The more scientific order of purchase is: helmets, protective gear, snowshoes are the first order, followed by clothing and snow mirrors, snowboards. In addition, ski socks, ski clothing, and gloves are a must. Gloves are generally not available for rent, so it's important to buy a suitable pair of ski gloves.
In Snow51 Shanghai's 15 stores, there are countless people who have fallen in love with ice and snow sports after practicing, and it is roughly estimated that nearly 50% of members will buy their own ski equipment in each store. Enthusiasts said that especially ski products such as intimate clothing, they will definitely buy themselves.
Tips for avoiding pits for ski consumption
In fact, not only novices will "drop the pit" when buying ski equipment, but even ski veterans are difficult to choose in the face of dazzling "fake black technology". Because sports products are not as expensive as possible, it is necessary to choose accurate sports products that are suitable for you, in order to be more safe and help improve your technical level.
Professionals said that in the choice of ski equipment, it is recommended to buy some big brand products, because their R & D technical team is more professional. At the beginning of the snow season every year, ski brands like Burton send R&D personnel to bring the next season's new products to the snow field, and cooperate with professionals to participate in testing and research and development. And in the snow season continues to improve, a large number of tests and modifications so that in the new snow season related products can be more advanced and reliable.
The new step on system for the new snow season in the Snow51 store is the "black technology" of the snowboard fast-through system that has been popular in recent years. A soft bayonet has been added to the front of the retainer, which is less prone to wear than the previous version, and the fault tolerance rate has been improved when doing skiing skills.
The newly added second layer of back panels increases comfort and is friendly for novices practicing slope pushing and leaf falling. The new technology inside the new snowshoe is the thermoforming technology, after wearing three or four times, the inner boots of the snow boots will form an exclusive shape according to the shape of the wearer's feet, making the wearing comfortable, the sense of wrapping is strong, and there is no sense of obstruction when doing technical actions. Just one month after the listing on October 1, nearly 60 sets were sold in a single store, and almost every day 2-3 sets were purchased by snow friends.
In addition, professionals also gave "pit avoidance" tips:
1. Avoid "foreign fake brand name"
Can not be superstitious about foreign brands, in the ski market, often see a lot of niche ski brands. The high profits of these brands have prompted many personal trainers, black teachers, and micro-businessmen to vigorously promote and package them into international famous brand ski equipment.
But the truth is that these brands, even in their own countries, are unknown to "foreign brands that cannot be seen by foreign countries."
2. Avoid counterfeiting "defective boards"
There are many low-priced "defect plates" and "factory boards" on the second-hand trading app, in fact, when you buy them back, you will find that these defective boards are far from the genuine products. It is simply a counterfeit big brand of snowboard, the day after tomorrow "processing" on the flaws, knocking out wounds, pretending to be defective products to sell at low prices.
Often the consumers who buy such items are novices or beginner enthusiasts, so it is a pity that the first snowboard bought is a fake and shoddy product.
3. Avoid the misunderstanding of the customization of ski equipment
Custom ski equipment can not be the same as some brands, spend a lot of money to customize the snow suit, snowboard needs to be customized according to personal comfort and technical characteristics, customized more safe, more comfortable, more suitable for technical improvement of equipment.
For example, snowboarding snowboards, customization needs to consider the softness and hardness, length, plate type, effective edge, width, and even the curvature of both ends, which will affect the actual use of the skater.