On August 8, the animated film "Mysterious World Adventure 2" was released nationwide, with a box office of more than 8.6 million on the first day, with an average attendance rate of 32.4%, ranking first in the country on that day. Judging from the national cinema data of the same period, the distribution of market screenings this weekend is relatively scattered, and 6 films such as "The Legend of the White-Haired Witch", "Embroidered Spring Knife", "Qin Shi Mingyue", "After the Indefinite Period", "Violent Block" and "Girlfriend" are located between 10%-20% of the row area, and the competition can be described as fierce, which also shows the lack of competitiveness of this week's new films. And the average leader is actually the domestic original animation movie "Mysterious World Adventure 2", which really makes many people in the industry marvel.
"Mysterious World Adventure 2" is a hot Chinese Father's Day
The film was 7.25% on the day before its release, and by August 9, all over the place was full, and it was not uncommon for the number of scenes to be not urgent enough, and the national average scheduling rate rose to 10.13%, but many areas were still in a hurry. On the first day of release, 7.25% of the schedule belonged to the "normal treatment" of the theater to domestic animation films, but unexpectedly, early in the morning of August 8, a large number of small audiences appeared in theaters across the country, as well as their fathers, who came to the theater for "Father's Day", and the children shouted to watch "Mysterious World Adventure 2", and theaters around the world began to add to meet the needs of small audiences and parents. Shenyang Womei Cinema temporarily added 2 games, Wuhan China Film Tianhe International Cinema added 2 shows, Jinan New Century Jiahua added 8 shows from 6 shows per day, Fuzhou Wanda Cangshan Store added 11 games from the original 6 games, and the attendance rate of the first game in the early morning of Guangzhou Youth Palace was as high as 60%. What is the magic that makes an animated film suck so many small audiences and parents to cheer for the film? What's new on Father's Day on August 8? Will watching movies on Daddy's Day become a new slot for people to watch movies in the future?
Father's Day was on the topic list, and big stars and netizens spoke together
Early in the morning of August 8, with the release of an original animated film "Mysterious World Adventure 2" nationwide, a long-lost festival , "Father's Day on August 8", suddenly became popular and became a popular word on weibo topic list that day, and by the end of this article, the word had reached 18.52 million reads on Weibo. Big-name celebrities and netizens have posted Weibo and WeChat, and everyone said "Dad, I love you!" "Expressing the nurturing grace and love for Dad." Some netizens left a message: Never said to my father that I love you, probably because of shyness, father love is like a mountain, who has seriously thought about it, have you ignored this love? On the same day on August 8, the popular variety show "Where Did Daddy Go" also sent a set of "August 8Thon Daddy's Day" Weibo. Judging from the phenomenon that Father's Day has become a popular word in society, it shows that August 8Th, Father's Day is an emotional concept and family love festival related to family affection, which has aroused social emotional resonance and cognitive consensus.
August 8th, an exclusive holiday for Chinese fathers
As we all know, in recent years, Father's Day and Mother's Day in the West have become festivals generally recognized and accepted by Chinese society, and have become part of China's new festival culture, which is welcomed and recognized by young friends. This time, the animated movie "Mysterious World Adventure 2" re-pulled the concept of "Father's Day" into people's vision, and used film and television works to present "Father's Day"!
In fact, it is emotionally consistent with Father's Day in the West - for the simple gratitude, thank the father for the cultivation of his children. At the same time, from the phenomenon that this "Father's Day" has become a popular word recommended by netizens, compared with Western Father's Day, Chinese Father's Day has one of the biggest advantages in commemorating dates, that is, it is easy to remember. Because the two "eight" characters on August 8 overlap each other, after deformation, they become the "father" word, and August 8 contains the ingenuity of harmonic sounds, which is both creative and smooth, simple enough to make people remember this date at once.
Judging from the Weibo content and various comments released by many netizens, everyone only knew that there was "Western Father's Day" before this, and "Chinese Father's Day" was the first time to hear about it. And this time because of the popularity of an animated movie, August 8 is China's Father's Day to let more people understand that Chinese are happy to express their feelings through the festival, it turns out that we already have our own Father's Day.
Wonderful activities to help the new "Father's Day" schedule
Under the current social background of China's attention and thinking about parent-child relationship, "Mysterious World Adventure 2" takes its outstanding father-son relationship as the main story tone, the emotional communication between the protagonist of the film, Wang Hugo and his father, the feelings of Uncle Xiong and Lasheng like father and son, the affection between the king of the rat country sweet potato and the son rice grain, these three pairs of father and daughter, father and son protagonists eliminate each other's incomprehension in the adventure of saving the world, and finally understand each other, all show the irreplaceability of the father's role in the child's growth process. In order to highlight the special status of the role of dad, the film side joined hands with the top ten children's cartoon TV channels and online media in the country to raise "dad's parent-child time", which is of great significance for awakening parents who are busy with work and career to strengthen the love, companionship and care for their children. At the same time, various warm-up activities related to Father's Day were fully launched through Weibo, WeChat, TV stations, and major cities, which further strengthened the cultural atmosphere of August 8 as Father's Day, and successfully led "Father's Day" into a new film slot with public emotional resonance.
"Father's Day" becomes a new holiday, and the cultural influence will continue to ferment
Father's Day is favored by young people in China, but more and more Chinese people also realize how to deeply develop Chinese their own unique festivals when fully embracing Western festivals? How to create a festival that belongs to the core of Chinese culture? The animated film "Mysterious World Adventure 2" focuses on family affection, growth card, family fun movie card, through the full opening of various online and offline activities, from all angles to fit the prevailing father tide in today's country, so "China's first animation movie dedicated to Father's Day" is not just a simple slogan, but the filmmaker's in-depth thinking and comprehensive grasp of the film content, film market, festival culture. From the perspective of the development history of festival culture, new festivals and traditional festivals are constantly blending, and this time the fiery response of "August 8th Father's Day" will promote China's festival culture to be more colorful.