In the Internet era, everyone has the opportunity to become famous in the 15s; and in Douyin, every city may be popular all over the Network because of the 15s. From the Chongqing Chuanlou Light Railway to the Xi'an Bowl Wine, Douyin has always had an inseparable connection with the city.
At the end of April this year, the "Douyin InCity City Good Life Festival" launched by Douyin provided a complete guide!
The total number of topics played by Douyin is 5.3 billion+, the number of headline topics read today is 40.39 million, and the number of offline punch cards per city carnival is 1W+! As of today, this is a series of activities of the "Shake inCity City Good Life Festival", a first edition of the answer sheet submitted by the city.
The "Shake inCity City Good Life Festival" records the beauty of the city in the form of a short video challenge online, and communicates with the citizens with the interactive experience of the city carnival offline to explore the impression of the city. At the beginning of the launch of the topic, it attracted 20+ popular stars such as Wang Jiaer, Zhu Dan, Ju Jingyi, Ye Yiqian and other top Douyin masters such as Zhang Xinyao as "city star push officials" to record and share the beautiful life of the city and create momentum for the event. Less than 2 days after its launch, the number of plays exceeded 1 billion. As of today, the total number of views has reached 5.3 billion.
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At present, the activities have landed in Hangzhou, Chengdu, Xi'an and other cities, creating a number of douyin fan cities in the jitter series. Subsequently, the campaign will continue to be launched throughout the country. The next stop, Jitter inCity will enter Zhengzhou, Henan on June 29, and popular stars such as Ping An, Li Sidani, Guo Mingming, GOLDEN AGE, Li Shangshang and other popular stars will call Zhengzhou offline. At present, the topic of #抖in美好郑州 has been launched, and you can participate in the punch card by searching for "Douyin Zhengzhou" on Douyin, recording the beautiful Zhengzhou, and winning up to 4 overseas travel awards + carnival tickets.
Let's first take a look at what kind of Douyin Fan City Carnival these cities and brands have created!
<h1 class="ql-align-justify" > shake in Hangzhou: 40,000 people offline punch in the trend creative museum, online 300 million+ fans record the beauty of Hangzhou</h1>
From May 17th to 19th, the first stop of the City Good Life Festival, #抖in杭州, officially landed on the landmark Wulin Square. The event lasted for three days and attracted 40,000 offline punch cards. Online, it attracted more than 10 stars such as Wang Jiaer, Ju Jingyi, Zhu Dan, Li Sidani, Zhang Ruonan, etc., and more than 40 talents such as Zhang Xinyao, Lao Wang Oba, and Wild Food Brother. #抖in杭州话题总播放量高达3.30 million times, with a total of 8 million likes.
The most popular one is the Shaking Night Trend Music Boogie on May 18th. In less than 24 hours, 2,000 tickets sold out. That night, the BIGPAD -- big stupid screen in the national city square was synchronously launched with the words "shake in Hangzhou". Douyin master Zhang Xinyao, popular star Li Sidani on the spot call to detonate the whole city. One of Li Sidani's "Lee Pulling Fire" first detonated the audience, followed by a freestyle dance that caused the audience to scream. Immediately after, Bi Yuan's "Later Remix" and other songs were burned and triggered a full of memories from the audience. In the last link of the event, the song "You Are Mine" by Zhang Xinyao, a brother of Douyin, pushed the enthusiasm of fans to a climax.
At the scene, doReMiFaSo's five exhibition areas have their own characteristics, and 20+ highly creative interactive pavilions will vividly interpret the Hangzhou of Douyin Fan. Discover the Hangzhou City Pavilion, the time-honored "Wang Xingji Paper Fan" shows the charm of Hangzhou's traditional old crafts, and the "Lattice Intangible Cultural Heritage" inherits the subtlety of intangible cultural heritage.
<h1 class="ql-align-justify" > in Tianfu: Zhang Liangying served as Chengdu#City Star Pusher#, with the first city surprise hall detonation volume</h1>
Chengdu has always been a very distinctive city, with wide and narrow alleys, Chunxi Road, Ocean Taikoo Li... On June 9th, the Tianfu • City Good Life Festival interpreted Chengdu's Douyin trend model offline, igniting the enthusiasm of the whole city. On the day of the event, it successfully attracted 20,000+ people to participate in offline punching. Online, more than 10 popular stars such as Zhang Liangying, and more than 100 celebrities such as Daigula K and Lang Stomach Immortal participated in the call.
The night of the shaking of the day became the peak of the carnival heat. That night, Chinese diva Zhang Liangying brought a series of surprises on the spot, the new song "Body First" made its offline debut, the classic song "Finally Waiting for You" was sung, and the song and dance drove the whole audience, pushing the atmosphere of the whole scene to a climax. In fact, before the official landing of the carnival, from June 1 to June 3, the Jitter Tianfu Event took the lead in creating the first city surprise pavilion with a high douyin style in Raffles City Square. Zhang Liangying parachuted into the Tianfu Surprise Hall, deeply interacted with fans, and exploded the scene. In addition, local popular Douyin celebrities Wang Yu, Zhong Jinqi, Yi Hao, etc. took turns to sing and call.
At the scene, the Douyin Cultural and Creative Laboratory, Panda Post Office, Hot Tide City Hi Eat Street and other creative pavilions full of Douyin fan also attracted many fans.
<h1>Shake in the beautiful Xi'an: tens of millions of fans punch in the city of vibrato to create a trend energy field</h1>
If you want to count the cities of the national internet celebrities, which city is it? Xi'an is definitely on the list. A "Song of Xi'an People" once swept the Internet, and netizens were almost familiar with it. On June 15th, Jitter in Xi'an landed on Jiahuifang, using the power of the trend to create the largest frontier energy field. In this city of Internet celebrity Douyin, the enthusiasm of the whole city was ignited again, and the one-day event attracted tens of thousands of people to punch in.
On the day of the carnival, "China Has Hip Hop" star contestant Simba, "The Voice of China" star student Meng Peng, "This is Street Dance" star dance troupe dance troupe and many other big coffee appeared on the spot, shaking out the coolest vibrato fan with musical rhythm. At the scene, 30+ creative exhibition halls gathered, and the beautiful booth market brought together the fun play of Douyin.
In addition, smiling angels, task punch cards, internet celebrity photo wall, the opening performance of the longboard master..... The convergence of creative gameplay ignited the enthusiasm of the whole city.
The series of activities of Jitter inCity, through online and offline linkage, has created an immersive "douyin fan" city. As an innovative IP focusing on urban user groups, the Jitter InCity Good Life Festival influences consumers in a way that is loved by the majority of users, which can be described as an ingenious plan to shape the explosive models of urban marketing.
The next stop, Jitter in Beautiful Zhengzhou will land on June 29 in the Zhengdong New District CBD Ruyi Lake Cultural Square, many star artists, Douyin masters interpreted with enthusiasm, famous Yu opera performance artists reproduced the classics on the spot, Douyin cultural creation, urban characteristics installation exhibition and other trend market on-site interaction... On June 29, what kind of brilliant Henan will be interpreted on the spot? Open Douyin to search for "Douyin Zhengzhou" to win tickets!