When it comes to "intangible cultural heritage", most people have the impression that traditional crafts have been passed down and passed on from generation to generation. In Douyin, what kind of spark will collide between tradition and fashion?
According to the "2019 Douyin Data Report", in 2019, 93% of the national intangible cultural heritage projects had relevant videos in Douyin, and received more than 3.3 billion likes. At present, Douyin has become the largest platform for the dissemination of knowledge, art and intangible cultural heritage in China.
In this platform that is active for young users and the focus of attention is rapidly innovating, intangible cultural heritage has successfully "broken the circle", and each skill has bloomed with a unique charm.
More and more inheritors of intangible cultural heritage skills choose to enter Douyin and become high-quality content creators, sharing the stories behind intangible cultural heritage through live broadcasts and short videos, promoting the connotation of intangible cultural heritage, and constantly colliding with netizens in diversified expressions.
The famous scene of "biting handkerchief" was reproduced in the live broadcast room of the young opera idol
In Douyin, the most popular national intangible cultural heritage project, Peking Opera is far ahead. @Peking Opera actress Wang Mengting (Douyin: 14016308) is one of the most popular youth opera idols on Douyin. With a 15-second "cross-dress" video, the instantaneous transformation from "casual wear" to "costume" has caused a lot of sensations on Douyin.
In the live broadcast of the special period, the little sister who dressed up as a costume explained the performance of the corner of Zou's handkerchief in the popular TV series "Sideburns Are Not Begonia Red", a raised eyebrow, a blink of an eye, and the melancholy and boredom of the horns were vividly expressed, which caused netizens to exclaim and praise.
Compared with the old stereotypes of Peking Opera in the hearts of many young people, Wang Mengting has narrowed the distance with the audience by sharing the simple and interesting Peking Opera daily life, role explanation, makeup removal process, so that more people feel the vitality and kindness of Peking Opera, more willing to take the initiative to contact Peking Opera, and even walk into the theater to watch a Peking Opera.
During the special period, performances were limited, and Wang Mengting gave more audiences the opportunity to "listen to opera in the cloud" online through the form of douyin live broadcast, sharing the daily life of Peking opera actors, and bringing a new audience to Peking opera art.
The post-90s "most beautiful opera communicators" public welfare dissemination of opera culture
Born in the Liyuan family, the post-90s opera lover @ Xiqu Miermei (Douyin number: xm37201) is also a very eye-catching existence. Influenced and influenced by her parents for a long time, @ Xiqu Mi'erMei was known as "the most beautiful opera communicator" at a young age, often sending opera to thousands of households through volunteer work, sending love and other public welfare forms.
In the douyin live broadcast room of @Xiqu Mirmei, millions of fans interacted with her. @Xiqu Miermei also constantly tries to combine old passages with new singing methods, renovate highlights, and spread opera culture to more young people.
The "First Female Ugly in the Central Plains" live broadcast chatted about the drama like life
Among the inheritors of opera culture, the drama master, "the first female ugly in the Central Plains" @ Zhang Xiaoying (Douyin number: zxy166188) is the most special existence. Zhang Xiaoying was born in Henan Liyuan family, won the First Female Ugly Award in the Central Plains in 2015, and the live broadcast room is always an authentic Henan dialect, and it is a burden to raise her hands and feet.
Natural humor, each time less than three sentences, you can make netizens laugh until they can't help themselves, pay attention to opera in laughter, and fall in love with opera.
Through the douyin live broadcast room, she met with netizens at eight o'clock every night, talked about opera and life, and won the following of nearly one million fans, which also made her feel the new vitality from the "old industry", gain online praise and support from the "cloud" interaction, and experience the original heart and love.
Great Cultural Integration: Opera, tea art, martial arts and other intangible cultural heritage are splendid
Since the launch of the "Intangible Cultural Heritage in China" project hosted by Douyin in March, inheritors of traditional intangible cultural heritage skills, including Zhang Xiaoying and Wang Mengting, have occupied a hot topic of discussion on the whole network.
In Henan, in addition to enjoying the wonderful opera, netizens also shared the visual enjoyment brought by many famous guqin artists of the China Guqin Association, Xu Huangtao, the most beautiful tea artist national champion, demonstrated the non-genetic tea craft, Henan Zuoqiu leaf carving, shadow puppetry, rubbings, sachets and other non-genetic displays, and more high-quality content creators in the historical field @ number one player (douyin number: 2189188369) actively participated, and met netizens in the "Cloud Theater" every night on time.
In Xi'an, cultural and artistic celebrities from Xi'an Academy of Fine Arts, The Provincial Academy of Chinese Painting, the China Book Association, and the China Artists Association visited the Douyin live broadcast room to share the charm of traditional calligraphy, landscape painting, traditional art flower and bird painting, porcelain Danqing, modern oil painting and other arts online with netizens. Calligraphy and painting artists speak for the national style, and netizens who love traditional Chinese culture and art can exchange art experiences and insights with art lovers across the country in real time without leaving home.
It is worth mentioning that martial arts are also an important part of the intangible cultural heritage. In the #Chinese Art Style Huajian activity, the Kung Fu Dream of the Two Uncles (Douyin: 0000000FM), who promotes martial arts skills, stands out from many high-quality content creators with a martial arts "masterpiece". In the vibrato live broadcast room, knives, guns, sticks, all kinds of tigers and tigers are full of wind, one move and one style make netizens unable to move their eyeballs, and they have enough martial arts addiction in their hearts.
Live broadcast uninterrupted, watching acrobatic masters, idiom promotion ambassadors, calligraphy and painting artists speak for the intangible cultural heritage
The "Intangible Cultural Heritage in China" project also received full of surprises in Hebei Province. Through theme activities such as "National Acrobatics to See Wuqiao", the intangible cultural heritage acrobatics of Hebei will be displayed and wonderful intangible cultural heritage skills will be presented to netizens.
Wuqiao acrobatic masters Wang Baohe, Gao Fuzhou, Li Yinhuai and many other masters opened the live performance, and at the same time opened 9 live broadcasts in 5 days, creating a visual feast of acrobatic art performances for users across the country, so that the audience could watch it in one breath.
In the live broadcast room of high-quality content creators @ Liu Anan (Douyin number: C109729) and @ Venus Monkey Brother (Douyin number: QQ10754446423), netizens saw the most well-known and breathtaking stirrup drums, rotating discs, earth circles, high-altitude flywheels, bone reduction and other techniques in Wuqiao acrobatics, and the climax was repeated, making netizens hold their breath, marvel continuously, and simply reluctant to blink.
As an ancient city that has not changed its name for three thousand years, Handan, Hebei Province, has given birth to more than 1500 idioms. The Cyberspace Administration of the Handan Municipal Party Committee, together with the Douyin platform, joined hands with Wang Shasha, Cheng Cheng, Li Yanqiang, Jia Yunzhe and other well-known idiom promotion experts, using unique performances and interesting language, to present those regional characteristic cultures and art forms that accompany our lives to the people of the region and the whole country through Douyin in a warm and ingenious live broadcast.
The tide of intangible cultural heritage blossomed, and 200 high-quality content creators stood out
Intangible cultural heritage is a precious traditional resource accumulated under the accumulation of history, how to make the diversified elements and traditional performance forms in the essence of intangible cultural heritage collide and integrate with the style characteristics of Douyin, the success of the "Intangible Cultural Heritage in China" project obviously excavates and demonstrates a way of cooperation and communication value.
In this project, more than 200 high-quality content creators stood out from it and became the new inheritors of Henan's intangible cultural heritage and national tide culture, especially more than 30 opera artists and non-genetic inheritors, injecting new cultural heritage into Douyin and creating more life possibilities for young people who love intangible cultural heritage.
With the increase in netizens' demand for online high-quality cultural content and the participation and interaction of more young audiences, industry practitioners will also explore new opportunities to combine traditional culture with the trend of the times, so that traditional art will glow with new vitality.
At present, the "Intangible Cultural Heritage in China" project is still ongoing, and the provinces and cities participating in the project have been rich in theme activities, presenting netizens with different styles of intangible cultural heritage in different regions, the great integration of various cultural industries, and the rich content ecology and wonderful. Do you also want to understand the intangible cultural heritage, get closer to the intangible cultural heritage, and experience the intangible cultural heritage projects in depth? Turn on Douyin, the excitement is not to be missed.