Domestic celebrities terminate their endorsements, will the business of luxury brands be affected?
"Brand breakup day" has passed 3 days, this incident seems to have calmed down, in general, after the termination of the star in our country, the brands are timidly issued an apology statement at the first time, and the widow can be taught.
The shares of the brands have calmed down slightly today, and it can be seen that the event has been flattened, in addition to Monday's termination event that made the day's major closings green, the influence of the stars can be seen, the day can see coach parent company Tapestry Group fell 4.31%, the market value fell below $8 billion, versace parent company, Capri Group stock price fell 4.58%, the market value hit a 5-year low, the market value of $4.6 billion, LVMH Group was also affected, down 2.14%, It can be seen that the termination of china's celebrities is a certain influence on luxury brands.
However, not all celebrities can hit the brand hard, such as the neighboring country South Korea, which is currently in turmoil with Japan, and three days ago, because the Japanese brand DHC film involved a korean-hating controversy caused the Korean people to issue a boycott declaration, and even launched a national petition of "DHC to withdraw from South Korea".
DHC not only did not explain, but also turned off the comment function of the official IG, dragging it to no.
A number of Department Stores in South Korea have announced the suspension of DHC products, as the Korean star spokesperson of DHC, Zheng Roumei, also announced the termination of the brand in advance on the "brand breakup day", even so, people are light-spoken, and the influence is not as powerful as the termination of China's star. Zheng Roumei has become a victim of the righteousness under the trade war between the two sides - so it must not be said that whether the celebrity terminated the brand apologized or ignored it, it all depends on the background of the big country. (If this happened in China, DHC would definitely not be like this)
Even so, South Korean netizens have not let go, running to Zheng Roumei's IG to vent their emotions, which is consistent with many of our keyboard players running to the star's Weibo message, in their eyes, the star's termination apology is never enough. However, compared with the strength and breadth of china's celebrities and brand terminations, Korean stars are only her, which is quite seltering.
What can be done? Only low-key, "after a while" to say ah.
In 2004, the actress Zheng Roumei, who debuted in the Korean drama "The Condition of Love" as a representative work, has been debuting for 10 years, in 2013 and the male star Zheng Junying, who was previously involved in the sexual assault storm in the Korean entertainment industry, partnered to perform the variety show "We Are Married", which was nicknamed "Handsome Couple" by fans, at that time it was supported and loved by many people, debuted for more than 10 years, and last year took over the forensic theme of "Prosecution Men and Women", not only in South Korea The ratings reached a new high, Zheng Roumei also opened up her popularity overseas and successfully performed the second season this year.
Zheng Roumei, who has always appeared on the screen as a gentle, fresh and sweet image, played a newly hired criminal prosecutor for the first time in "Procuratorial Men and Women", which is undoubtedly a big challenge for her, although the acting skills of the first episode were more or less criticized by the audience, but after the second season was broadcast, it greatly changed the fans' perception of her, and her skilled acting skills also allowed her to regain the applause of the audience.
However, let millions also find her outfit, people as the name suggests, is also a very "feminine" look, unlike the general star, will use a big brand or a blockbuster, her personal IG, the common matching items are very simple, often a white T-shirt, you can wear a clean, simple, gentle look.
Privately Zheng Roumei looks like a college student, dress also take a casual route, mostly with vests, T-Shirts, and then put on a denim shorts as a daily wear, whether it is to travel, shopping, seems to prefer this kind of dress, if you are also similar to Zheng Roumei style, then you may wish to take a look at the following her dressing demonstration.
When traveling abroad, Zheng Roumei wears a white top and black shorts, and then shines on a lace blouse, which is the simplest dressing demonstration in the summer now, and girls who are afraid of sunburn can learn to wear a sunhat like Ernie, or the most popular fisherman's hat now.
If you go to the beach, the foot drag is definitely a must-have item, and the Oni pure white tassel top and pink shorts are very suitable for cool seaside wear.
The relaxed and versatile Plain T is a good summer wear companion, whether it's wearing razor-denim shorts like Ernie or the most popular wide pants nowadays.
Wear a baseball cap or straw hat to rejuvenate your youth.
White T-shirts can also be added with striped shirts, like Zheng Roumei when a small blouse, with a cute vest and brushed white shorts, is now the most common Korean style.
Handsome girls may wish to refer to this set, white top plus gray short skirt, with handsome leather jacket, sunglasses, it looks like a lot of personality, whether it is wearing sneakers like Ernie, or another choice of boots are very suitable.
Don't forget to pay attention to me (WeChat public account "Qian and Qianxun" ID: millionchoi, Weibo: Cai Million), a southern newspaper media person living in New York, 35+ single old girls roaming in New York, spending their own money to buy their own packaging stories. Share with you makeup, anti-aging, dressing skills, the style of life of single women in New York