Last week, Maradona, the "king of the generation", died of cardiac arrest at the age of 60. Forty years old and up, all those who like football, have not been conquered by the polo king's skills, especially "six people in a row" and "the hand of God", I don't know how many times have been seen, has been deeply imprinted in everyone's mind. For me and the little friends I played with when I was a child, Maradona is not only a football idol, but more like a cultural symbol, representing the most beautiful, youthful and bloody part of the memory in my heart.
In recent years, there has been little news about Maradona, but there have been two lawsuits, and out of professional habits, the impression has suddenly become clear.
One case was around 2016 when Maradona sued clothing brand Dolce & Gabbana for image rights and name rights infringement.
Dolce & Gabbana hosted a costume show in Naples in 2016. In this performance, a model wearing a number 10 blue-and-white jersey emblazoned with Maradona's name on it appears with a soccer ball in her hand. Blue and white are the colour of the shirt of the Italian football club Napoli, for which Manadona once played, and the number 10 shirt he wore has retired from the club.
Maradona said in the indictment that he was not involved in the organization of the catwalk, and dolce & Gabbana used a jersey with his name on the catwalk without contact or consent. Maradona demanded that Dolce & Gabbana compensate €1 million for the cost of infringement.
Dolce & Gabbana believes the move is just a tribute to Napoli. However, Maradona stressed that the catwalk is a brand marketing act with a distinctly commercial nature.
In his judgment, the judge said Maradona's name was distinctive enough that a third party could not use it without his consent. The judge held that the damage caused by Dolce & Gabbana's actions was limited due to the fact that no clothing bearing Maradona's name was produced and sold, so the amount of compensation was 70,000 euros.
Maradona was obedient to the verdict, writing on social media: "It's certainly good to pay tribute (to Napoli), but I think they should get my permission before using my name on the catwalk." ”
Another lawsuit was in 2017, related to Pro Evolution Soccer 2017.
That year, Japanese video game production company Konami launched the latest version of the football game "Pro Evolution Soccer 2017", which can use retired legendary players in the game's My Club mode, including Ronaldo, Ronaldinho, Henry, Reinkel, etc., and maradona is also included. Maradona's ability is 97 in the game, while Messi is only 94.
Maradona said on social media that he had heard that Konami had used his portrait rights without permission in Pro Evolution Soccer 2017, and his legal counsel would immediately take legal action to defend his rights.
Subsequently, Konami carried out a series of public relations, and the head of his company personally flew to Argentina to persuade Maradona, which not only resolved Maradona's dissatisfaction with Konami's unauthorized use of his name and portrait rights, but also did not fight a lawsuit, but also became a display ambassador for the "Pro Evolution Soccer" series of video games. Konami is said to have paid a huge sum of money for this, and Maradona donated a portion of this gratuity to improve Argentine grassroots football facilities.
A generation of superstars fell. It is too late to say goodbye, in addition to the legend, there are also the youth years that have never returned. Long song when crying, I would like to use this article to express my remembrance.
Yang Jin column丨 800 million people pay attention to the Chengdu Universiade, don't tell me you don't know yet!
Yang Jin column丨 American University Sports Association plans to open a traffic light? Can the image of the student-athlete be commercialized at will?
Yang Jin's column丨 Brand display requirements for Paralympic venues
With the eyes of intellectual property
See the world
Original contributions are welcome, and once the manuscript is adopted, the contribution fee will be paid
Submission Email: [email protected]