In people's previous inherent thinking mode, it is often defined as a "peacock man" for men who love exquisite beauty, but with the gradual prosperity of the domestic "male color" market, now such men are no longer a minority of "outliers", on the contrary, they not only show amazing purchasing strength in the beauty and personal care market, but also the demand for beauty equipment in the home appliance category is increasing, and there is a trend of rejuvenation. According to industry agency data, in the past five years, China's male facial care market has grown at a compound annual growth rate of 20.1%, which is twice the growth rate of women, and this market will achieve exponential growth in the future.
At the same time, with the rise of hot words such as "pleasing yourself", "single", "appearance" and so on, the male personal care small household appliance market may become a new "blue ocean" to be developed. Counting the small household appliances that everyone is familiar with in the past, nothing more than electric shavers, electric toothbrushes and other products, however, when consumption upgrades drive market changes, coupled with the accelerated expansion of product line categories, have prompted the male group to have a huge change in the demand for personal care products, cleansers, hydrating instruments, facial care instruments, eye massagers and other categories of explosive models, product sales have grown rapidly.
In the upcoming "Double Eleven", I believe that the sales of male beauty instruments will rise again. In the face of a variety of goods, consumers still have to rationally choose products that suit their skin type needs and use functions. Below, Zhixin Home Appliances recommends several "double eleven" booking hot male beauty instruments for everyone, and the relatives who have needs can add:
<h1 class="pgc-h-decimal" data-index="01" data-track="24" >inFace Sonic Cleanser</h1>
This product is specially built for men. Its 0-15 degree slope bristle design can be cleaned in line with the growth direction of the skin pores; the high rotation of the internal 2325-4650/min can adsorb the dirt deep under the skin surface; the three thick brush heads in the three areas of the fuselage can be fully cleaned for the T-zone of the face, nose, cheeks, etc.; the internal MCU processor has a stable power consumption; when used, the aircraft has a 240-minute long battery life and IPX7 waterproof, small and portable; in terms of safety, the aircraft has passed the US FDA certification. 4.5mm thickened silicone is gentle and skin-friendly, does not damage the surface of the skin, and is more secure to use.
<h1 class="pgc-h-decimal" data-index="02" data-track="25" > Mason Men's Multifunction Container</h1>
This multi-functional product has outstanding appearance, comfortable grip, combined shaving, styling and hair removal; its patented blade three-way knife head can adapt to various contours such as hairline, sideburns, beard shape, eyebrow shape, etc., floating and fit the face; washed black technology with IPX 5 waterproof function, which allows the product to clean in the open state, the knife head is placed in the water for 5 seconds, and it can be used even when bathing; the internal large-capacity lithium battery can last up to 60 minutes when fully charged; the high-power high-speed motor speed can reach 6000R/ Min, easily shave hair to avoid pizziness, hidden charging port closed waterproof, safer to use.
<h1 class="pgc-h-decimal" data-index="03" data-track="26" > Panasonic nose hair trimmer</h1>
Men's styling, need to start from the details to solve the face problem, the machine has 6 major upgrade processes, high-gloss mirror body high-end and exquisite, ergonomic design comfortable grip, to help you enjoy a clean new experience. Internal high-torque motor speed up to 8000 rpm, sharp trim without residue, painless; flake attraction function can reduce splashing; double-edged blade using Japan imported stainless steel blade, with three-dimensional arch knife head, can capture hair in different directions and lengths, smooth trimming does not hurt the nose; the machine can be washed without disassembling the knife head, calmly rinse residual dander, easy and convenient.
<h1 class="pgc-h-decimal" data-index="04" data-track="27" > Philips Eye Energy Meter</h1>
This product can alleviate eye fatigue, 3 functional modes can quickly rejuvenate the eyes: mode 1 can be 60 seconds ice feeling rejuvenated, 19 °C cold compress can effectively reduce eye puffiness; mode 2 can be 2 minutes of heat external compress, 40 °C hot compress can alleviate eye dryness; mode 3 cold and hot alternate circulation of turbidity, can effectively alleviate dark circles, prevent the formation of fine lines around the eye early. The product has more humanized design, including comfortable lighting and sound prompts, one-button design, 60 silicone contact massage surfaces and USB charging, etc., making the use process more relaxed and convenient.
<h1 class="pgc-h-decimal" data-index="05" data-track="28" > Sushi multifunctional electric shaver</h1>
This four-purpose facial shaver can shave, cleanse, trim sideburns and trim nose hair. The all-metal fuselage of the machine is made of aviation aluminum alloy material, light and durable and does not leave fingerprints, LED smart display includes a variety of information reminders; imported double-layer blade + double ring knife network to ensure efficient shaving; 360 ° floating veneer can solve the difficult shaving dead angle, close to the facial contour; charging can be used continuously for 60 minutes, Type-C universal charging port can be connected to the charging treasure or computer charging, save trouble and worry; the machine has IPX7 waterproof, can dry and wet double shaving, flush clean and sanitary after use; can stand the fuselage storage and worry, Does not take up space.
<h1 class="pgc-h-decimal" data-index="06" data-track="29" > Braun men's electric shaver</h1>
Braun's newly upgraded 9 Series Premium Shaver, with a 4+1 precision head, can shave a variety of beards, the powerful motor drives 35,000 ultra-fast cuts per second, the average 58 micron ultra-thin knife mesh veneer is shaved and cleaned, the Pro-Lift trimmer can help efficiently pick up and trim the lying flat beard, and its two shaving modes can be precisely controlled, the precision mode can effectively hit difficult parts, and the smart mode can adapt to the silhouette for gentle comfort.