The second IMX Shanghai International Music Season 2021 has officially kicked off on October 11, opening up for global broadcasting and broadcasting. During the 21-day exhibition period, hundreds of enterprises, music labels and studios from more than 40 countries and regions around the world participated in the exhibition, and more than 1,000 artists and musicians from all over the world brought many new music products, new technologies, new services and new works to the cloud, including many of the world's top music companies and top music artists, and launched more than 70 global music industry elite forums, which has become an unprecedented global music industry comprehensive event in Asia.
Recently, the IMX Organizing Committee announced that Sun Nan served as the global recommendation officer of the IMX Shanghai International Music Season, recommending the IMX "National Night" section to the global audience. The section is a combination of several "National Music Nights" that present music from different countries and locally active musicians to a global audience every day.
IMX supports the development of music in all genres, showing the music cultures of various countries, different languages and diverse styles, so that the audience can experience the colorful music of the world. This echoes IMX's theme of "NEWWORLD New World", IMX is committed to working with partners in the global music industry to cope with the new challenges of the normalization of the global epidemic, looking for new opportunities for the global integration of the music industry, and jointly opening a global music "new world" for the sustainable and healthy development of the industry.
Sun Nan, a powerful male singer in the Chinese mainland music scene. In 2010, Sun Nan won the most influential music figure of the decade in the "Music Chart Ten-Year Festival". In 2013, he won the best male singer and the best album, and became the male singer of the Oriental Wind chart "Grand Slam". In 2016, Sun Nan won the annual championship of the Grammy 'China Star' with the outstanding result of the three consecutive championships in the finals, and went to the United States to receive the Honorary Award of the President of the Grammy.
At this event, IMX has formed partnerships with MQA, Blokur, FUGA and other companies, who participated in the IMX Music Business Cloud Expo and the Music Industry Cloud Forum, providing unique insights in the discussion of the music industry.
Earlier, the organizers of the IMX Shanghai International Music Festival saw that music and MQA, an internationally renowned lossless audio decoding technology company, reached a cooperation and became a promotion partner of MQA China. MQA's lossless audio decoding technology uses a small enough file to encapsulate a high-sample rate audio stream and transmit the audio details to the listener in its entirety under a complete decoding link. MQA's innovative technologies support the world's leading music service providers and have a huge and far-reaching impact on the music industry. In the October 14 cloud forum session, MQA founder BobStuart and CrossBorder Works CEO Vickie Nauman discussed high-quality audio technologies.
Blokur, as a startup, has built a blockchain-based platform for the management and monetization of creative rights, building the world's most accurate source of global music publishing data through the use of blockchain technology. It manages more than 20 million music productions and 50 million records for major and independent music publishers, record labels and CMOs around the world, helping them increase their royalty revenue through more accurate copyright data and better matching. In the music and technology feature of the IMX Cloud Forum, Blokur CEO Phil Barry shared with the audience the use of blockchain to collaborate with international music copyright.
FUGA, a Dutch music distribution company with a strong foundation for building reliable technology for digital supply chains, is Apple's PreferredPlus distributor and coding company, and is Spotify's preferred record distributor and referral delivery platform. In the Music & Business feature that concludes the IMX event, FUGA CEO Pieter van Rijn will introduce the main international markets for Chinese music and how to work with international DSPs, social media and other media.
IMX, together with YouTube, Facebook, Douyin, Weibo Music, Bilibili, NetEase Cloud Music, Migu Music and other global channels, let the world see IMX, witness this unprecedented global music industry event, promote the connection and construction of the global music industry community, and see more possibilities for the new world of music in the future.
IMX will seek future innovation with an endless approach to music, maximizing the convergence of music creation, creative and industry professionals and audiences from all over the world, and pushing outstanding music companies, brands and musicians into the spotlight in a more innovative form of event hosting. Present the latest trends, technologies and business practices in the global music industry, and showcase the latest music products, services and innovations from around the world. Promote the integration, cooperation, learning and common growth of the global music community to achieve the healthy and sustainable development of the industry.