How can I play with my users? This is something that every brand is constantly thinking about today.
On October 29, the Yami "New Voice Y Plan" activity breakout competition ended, and the 10 anchors who advanced to the finals will compete for the place of co-creating the theme song MV with the brand spokesperson Jinsha, and the "brand co-creation" strategy proposed this time comes from Yami's profound insight into Internet trends and user masters on the site.
Bravery, independence, innovation and upward mobility are the marks of Yami users, and what accompanies these marks is always inseparable from a topic - chasing dreams. When it comes to chasing dreams, music is one of the stages that can best shine, from "Super Girl", "The Voice of China" to "Children of Tomorrow", "Youth with You", etc., there have been countless ordinary people who are getting closer and closer to their dreams through these stages. It is also based on this that Yami launched a creative way of creating a theme song MV by brand spokesperson Jinsha and the platform's high-quality anchors, hoping to use the influence and appeal of brand spokesperson Jinsha to bring high-quality anchors one step closer to their dreams.
Those innovative and pioneering brands have always been committed to helping ordinary people realize their dreams, and while strengthening their own cultural identity, they have also built a broader stage for self-expression for everyone, which is the gene and spiritual core of Yami.
In fact, this is not the first time that Yami has advocated Co-creating's brand attitude and gameplay. As early as May this year, Yami joined hands with the high-quality national music variety show "The Voice of China" to jointly select high-quality singers to create a co-creation game, becoming the designated voice live broadcast platform for the 2021 "The Voice of China" National Audition, providing a greater stage for high-quality anchors to demonstrate their talents.
Based on users, from users, and feeding back users, it is the cornerstone of Yami's formation of its own unique content ecological model. Because of this, Yami is able to attract so many high-quality anchors to take root on the platform and create better content. In addition to providing professional music channels and demonstration opportunities for these high-quality anchors, Yami has also polished a diversified PUCG content production mechanism, providing them with professional content planning and daily presentation stages, with more exposure opportunities.
In the daily operation of the platform, self-made music variety shows such as "Rapper Alliance", which focuses on online hipop cultural exchanges, "I am a big star", which focuses on the fame of ordinary people, and "Cloud Bar", which focuses on online K songs, are the demonstration stages provided by Yami for the platform's high-quality music anchors. Of course, music is only one of the stages to release dreams, and the high-quality PUGC exclusive column content of other categories such as "The Strong King of the Mouth", "Drama Essence Please Be in Place", "The Strongest Host" and so on also provides a blooming stage for anchors with different talents such as talk shows, PIA plays, and hosting.
At present, Yami has formed a complete ecological chain of high-quality anchor training, the settled guilds continue to deliver high-quality anchors to the platform under the strong support and high standards and strict requirements of Yami, colorful official activities have opened up a rapid growth channel for more talents, and the talent anchors who stand out will receive all-round empowerment support from the Yami platform, such as public domain traffic, guild policies, content innovation capabilities and activity capabilities, and can obtain huge growth space.
Since its launch, Yami has been steadily deepening the field of entertainment voice live broadcasting, and in 2021, it has maintained rapid growth and achieved eye-catching results, ranking first in the vertical field of voice live broadcasting. In the future, Yami will take advantage of the continuous expansion of its influence to introduce more high-quality anchor candidates, continuously enhance the competitiveness of product content, and continuously expand content columns and celebrities under the basic plate of ensuring high-quality anchors and platform talents, so as to provide better services for anchors while creating its own ecological barriers.
From technological innovation, operational creativity to humanistic exploration, Yami is steadily working step by step, and there are many talented people waiting to bloom on their own stage. For brands, to build the stage of these dreams, it is not only pure brand marketing, but also the greater value is to empower platform talents.
Yami hopes that the theme song MV can build multi-directional links for the platform, brand spokesperson Jinsha, platform masters and users under the guidance of the brand co-creation strategy, relying on Yami's rich content ecology and brand creative play, to achieve a win-win result for all four parties!