At the end of June, Great Wall Motor announced plans to increase annual sales of the Euler brand to 1 million units in 2023. In addition to achieving this goal, in addition to a sound product sequence, it is also necessary to support the perfect production capacity of new energy vehicles. The online car market learned from Great Wall Motors that Great Wall is building an annual output of 200,000 pure electric production bases in Baoding Lianchi District, with a total investment of 2.5 billion yuan. According to the available information, the new plant will mainly produce new models of the Euler brand, including the upcoming punk cat, lightning cat and other new generation products.
Great Wall Motors in the release of a new strategy, is also adjusting the development direction of the Euler brand, the future euler brand the main price will be about 100,000-250,000 yuan, the average price of 17-18 million yuan, will not enter the low-cost electric vehicle market, punk cat price will be about 200,000 yuan. After the launch of Euler Good Cat and other products, the brand will also launch at least 3 new categories of Euler Big Cat, Punk Cat and Lightning Cat in the next 1 year, allowing Euler to enter a larger level of pure electric SUVs and cars market.
Among them, punk cats and lightning cats are rare product types in the domestic pure electric market, and lightning cats have also become the first pure electric coupes with an acceleration time of less than 3.5 seconds and a price of less than 200,000 yuan. In the environment of continuously enriching the product lineup and expanding production capacity, it can also be seen that Great Wall Motors is determined to vigorously transform and enter the new energy vehicle market.