Cover news reporter Fu Wenchao
The annual Double 11 is coming. Recently, Taobao, Jingdong and other e-commerce platforms have launched a one-click sharing shopping cart function, and netizens who are anxious have copied the homework. The data shows that in three days, more than 10 million people shared their shopping carts on Taobao. Among them, Netizens in Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Zhengzhou, Wuhan, Nanjing and other 8 places participated in shopping cart sharing most actively, and the "shopping cart social power" exploded.
Half of the 8 city carts were food
Beijingers love to buy umbrellas Guangzhou people like hot springs
"The people take food as the sky", in the shopping cart shared by netizens, Chongqing, Wuhan and Nanjing are highly shared by food. Hot pot base, liquor, twist are the most distinctive foods in Chongqing, from the trend point of view, this year's double 11, Chongqing small noodles surpassed Chongqing hot pot, becoming the new favorite of Chongqing people's shopping carts. During the Double 11 pre-sale period, the number of buyers of small noodles in Chongqing was 3 times that of last year.
What do Hubei people love the most? Wuhan netizens shared "a car of north of the lake", Wuhan hot dry noodles, Xiangyang beef noodles, Yunmeng fish noodles, etc., and were laughed at by netizens: Hubei is really the "king of noodles". Among them, Xiangyang beef noodles, which have been in the limelight this year, have a great potential to compete with hot dry noodles after being brought to outer space by astronaut Nie Haisheng. In addition, Chengdu's Shuangliu Old Mother Rabbit Head and Beijing Donglaishun's lamb have also become popular dishes shared by netizens.
The city's shopping cart also hides "New National Geographic." In Beijing, which is known for its dryness, umbrellas appeared for the first time in shopping carts, and Taobao Tmall data shows that the amount of umbrellas purchased by Beijing consumers is 350% higher than last year. The most popular place to share hot springs is Guangzhou, which has an average annual temperature of 25 degrees. After a heart-wrenching rainstorm, the shopping carts of Zhengzhou people wrote a big "be prepared." The data shows that hand-cranked generators, flashlights, mineral water, instant noodles, etc., have increased by more than 2,000% since the beginning of this year.
Popular IPs such as the Winter Olympics, Aerospace, and Sanxingdui Have Become "City Social Business Cards"
Chengdu people's shopping carts love to share cultural and creative products
All kinds of "IP" products almost occupy the "social topic" of Beijing netizens. Universal Studios Double 11 online half-year card, Wei Zhentian from Tongzhou fire to Taobao; just past the Beijing Winter Olympics countdown to 100 days, mascot ice pier dolls, pendants, badges are sought after; this year China's aerospace industry by leaps and bounds, aerospace fever led to a number of aerospace cultural and creative concentrated outbreak, the most shared is the Chinese space station model.
In the shopping carts of Chengdu netizens, in addition to the necessary three-piece set: hot pot, rabbit head and mahjong, it has almost become a "large archaeological site". Among them, all kinds of cultural and creative products created by the city's popular IP have become popular products shared by everyone. The person in charge of the Industrial Development Department of the Sanxingdui Museum Scenic Area told reporters that they also launched a new archaeological custom blind box on Double 11 this year. "We hope that through the way that everyone likes, the culture represented by Sanxingdui can be better popularized in Double 11, and the cultural and creative products can be used as the carrier to experience the beauty of Chinese culture."
In the sharing of Zhengzhou netizens, the "Henan Museum" emotional customized blind box was loved by everyone just after it was launched. It is understood that on the eve of Double 11, many museums, including Henan Museum and Gansu Provincial Museum, concentrated on Tmall and launched limited new products for Double 11. Some scholars said that the rise of cultural and creative IP in Chinese museums represents the confidence of young people in Chinese culture. And this kind of cultural and creative products have also become the best "social business card" for young people.
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