The Products of marvel IP performed best, followed by Harry Potter.
While the Delta variant of the coronavirus, first discovered in India, is still raging around the world, there are some offline-related industries that are recovering.
Sanwen Entertainment recently reported that Mattel Hasbro is recovering. Mattel Hasbro and Jakks' second quarter was an "extraordinary quarter."
Mattel's net income for the second quarter of 2021 was more than four times higher than the year-ago quarter; Hasbro's adjusted net income was $145.4 million, compared to $2.7 million in the year-ago quarter.
Toy companies such as Funko, which specializes in humanoid dolls, and SpinMaster, which owns the IP of "Wang Wang", have also seen a significant improvement in performance compared with the same period last year.
Funko's sales for FY2020 were $650 million, down 18% year-over-year, and net profit was $9.76 million, down 65% year-over-year. Review: Funko's 2020, a listed company in the United States: sell $500 million of dolls a year and survive under the impact of the epidemic
In the second quarter, the sales of Funko's three major product lines increased significantly year-on-year.
Funko's toy products
One of the humanoid dolls Pop! The collection grew 137 percent to $185.4 million; the backpack accessories Lounge collection grew 132 percent to $29.6 million; and other brands grew 193 percent to $21.1 million in revenue.
In the second quarter, the best performing IP in Funko's products came from Marvel, accounting for 6% of total sales; the 2nd-10th IP was Harry Potter, Star Baby/Stitch, Mandalorian, Star Wars, Space Jam, DC, Seinfeld, Mickey Mouse, Naruto; Disney accounted for half of the top ten.
In the second quarter, Funko disclosed that the top ten IP licensed products accounted for a total of 31% of their total sales, and the share of "evergreen IP" was 65%.
Compared with the first quarter of 2021, Funko's toy business in the second quarter also performed much better.
In the first half of 2021, Funko's humanoid doll Pop! Series sales increased 76% year-over-year to US$335.8 million (approximately RMB2,172 million at today's exchange rate).
In the second quarter, in the U.S., Europe and other regional markets, Funko's sales revenue increased by 110%, 393% and 117%, respectively. If you only look at the year-on-year ratio, the best recovery is the European market; if you look at the amount, its home base, the US market, is still stable.
In the first half of the year, Funko sold $299.7 million in the U.S., $91.8 million in Europe and $33.8 million in other regions.