On October 29, directed by Qin Xiaozhen, starring Bao Bell, Qiao Shan, Liang Songqing, Pan Binlong, Xu Juncong, Han Yunyun and Zhang Monroe, "Northeast Love Brother" was officially launched on iQIYI". The reporter learned that the film is priced at 12 yuan, and iQiyi VIP members enjoy half-price rights.
The grounded character image, strong regional style, and original northeast comedy have brought strong blessings to the quality of the film. In particular, the "steel brothers" played by Bao Bell and Qiao Shan raised the bar and the mouth of the local dialect anytime and anywhere, contributing to the dense laughter of the film. The humorous Northeastern dialects such as "dry and hard", "buried", "spin one" plus "accompany one" add to the sense of atmosphere of the film itself.
However, "Northeast Brother Lover" does not blindly embark on the funny northeast comedy old road, but depicts the sadness and joy of the black land with the texture of real life, and through the layers of emotional expression such as love and family affection, the credibility and empathy of the film are full.
It is worth mentioning that on October 15, "Northeast Brother Lover" entered the fifth Pingyao International Film Festival for screening, which won a lot of praise. At the media test screening of "Northeast Brother Lovers" held on October 26, many people also said that the film broke through the user's fixed cognition of northeast theme movies, "every old boy who had a heroic dream in the past may see himself in this movie", "I had a deep misunderstanding of Northeast comedy, but this movie let me see the northeast with a 'poetic taste'." "Comedy needs a richer emotional core to impress audiences, and 'Brother Lovers of northeast China' can see that online movies are trying to show this attitude."
All along, comedy genre film and television works have a strong attraction to users. However, the current supply of high-quality comedy content on the market is insufficient, and comedy works that integrate warm elements such as family affection and love are even more rare. Thanks to the "iQiyi-produced movies" strategy, "Northeast Brother Lovers" not only deepens the boutique development of online movies from the three directions of genre, rhythm and emotional resonance, but also broadens the expression scope of northeast theme comedy works, and outputs a comedy masterpiece focusing on small people and paying attention to realistic themes for the public.
At the same time, relying on the "cloud cinema" and PVOD model, iQIYI provides the online film industry with a fair, transparent and healthy Internet new business ecology, helping films with emotional appeal and quality intentions such as "Northeast Brother Lovers" to better dialogue with users, connect with the market, and constantly break through the ceiling of increasing revenue, so that excellent creators and production teams are full of confidence in the "external" growth of online movies.
For the development of future online movies, Song Jia, vice president of iQIYI and general manager of the film center, said that in terms of topic selection and theme, iQIYI will continue to broaden the content boundaries through multi-style films such as "Northeast Love Brother", and will also deeply cultivate the original tracks such as fantasy, folklore and monsters, and polish out textured and more refined high-quality works. In addition, iQIYI will be committed to the construction of the "cloud cinema" service platform, with rich publicity resources and accurate push strategy to serve the online film industry, "the biggest problem now is that whether it is a producer or a publicity party, we lack a successful case that makes everyone have the courage to try or have special confidence." Although iQIYI is an Internet company, we want to maintain the basic logic and innovation of film creation, but we cannot be radical, we must take it step by step. ”
It is reported that in addition to the popular "Northeast Brother Lover", iQiyi has also joined forces with more filmmakers and film production companies to explore excellent content. In the future, many excellent films directed by iQIYI, such as "Snow Mountain Flying Fox" supervised by Lu Yang and "Mars Project" supervised by Ning Hao, will systematically carry out online new film distribution cooperation based on the PVOD model around the "Cloud Cinema" to help the development of online movies.
Yangtze Evening News/Purple Cow News reporter Kong Xiaoping
Source: Purple Cow News