Under the influence of the epidemic, Swarovski, one of the world's largest crystal producers, decided to close 3,000 stores and lay off 6,000 employees. On the one hand, there is a long queue at the door of luxury stores, and on the other hand, the sales of low-end brands have plummeted, and even collapsed and gone bankrupt. The 125-year-old Swarovski cannot be avoided either.
The crystals seen in the mall are generally the scraps of lamp making, mainly providing fashion clothing, jewelry, lighting, architecture and interior design to provide imitation crystal elements, and the core technology of their home is not material but cutting technology.
In the fall of 2017, the Air Max 97 Swarovski Edition was launched. These girls' exclusive crystal trainers retain the air Max 97's classic ring structure, and the upper hides dazzling details! There are as many as 55,000 Swarovski crystals on the shoe. Between the angle and the change of light, the star-studded brilliance effect is really crazy!
Japanese toilet retailer Sakamoto has launched a high-value toilet called "Bidocoro" for 10 million yen (609,000 yuan). The toilet is large red in the traditional Japanese lacquer art style, and the toilet lid is decorated with gold powder and set with diamonds and Swarovski crystals.
In the 2017 US Open women's singles first round, Sharapova 2-1 Halep. Sharapova's custom US Open gown is unveiled, lace + cutout, and studded with Swarovski crystals.
For the 2016 Victoria's Secret show, Swarovski's signature show suit was performed by new angel supermodel Josephine Skriver, featuring 450,000 Swarovski crystals, more than 3,000 crystal tassels, each sleeve weighing 8 to 10 pounds, and the shoes designed by designer Brian Atwood also had 1,630 crystals.
Dubai woman Sheika Lateefa is both a bride and a wedding designer, and she has created a dream wedding scene according to her preferences. She decorated the wedding scene with 1,500 glow sticks, 65,000 Swarovski crystals and 4,000 thousand paper cranes, making the scene very dreamlike like a fairyland, bringing visual shock, even more luxurious than the wedding of the star.
Models from the Roo-tei main store of The Korean Modern Department Store display a statue of a horse decorated with Swarovski crystals. The statue has only 300 copies, is sold in limited editions worldwide and is inlaid with 58,000 Swarovski crystals.
At the 2012 Cannes Film Festival in France, the main competition unit film "Rust and Bone" premiered. Yang Mi and Chen Tingjia joined hands to help, and Yang Mi's low-cut yellow skirt was completely overshadowed by Chen Tingjia, and a "phoenix battle robe" murdered countless film. It is reported that this "phoenix robe" is inlaid with 50,000 Swarovski crystals, and 12 friends took more than 1 month to complete.