BULK HOMME, the only skincare brand endorsed by Takuya Kimura, the only male god of Japan, is Japan's first DTC men's skin care product, and recently joined hands with the new luxury beauty retail collection platform BC Jixuan to enter the Chinese offline debut.
FOUNDED IN 2013 BY TOKUYA NOGUCHI, BULK HOMME is committed to building the world's top men's skincare brand, with the ultimate product experience and design, quickly accumulating user reputation in the Japanese domestic market. BULK HOMME is currently the fastest growing men's skincare brand in Japan. It is estimated that the brand's annual sales are close to 1 billion yuan. Previously, BULK HOMME acquired a number of institutions such as Mitsui & Co., private equity fund Nissay Capital, retail and fintech giant Marui Group, DIMENSION, Kiraboshi Capital, etc., and was a hot target for international capital investment.
Founded in Shanghai, Bonnie & Clyde (abbreviated as BC) is a new luxury beauty collection store under the international new luxury beauty brand group USHOPAL, and the B&C system easily exceeded 100 million yuan in sales in 2020, and the unit price of customers exceeded 10,000 yuan. It is also the first beauty collection to create a "Hang Lung model": not based on punch cards and large traffic, but with the "high net worth + high precision" crowd repurchase model, forming an accurate coverage of the target customer base of luxury beauty. At present, B&C has 5 stores in Shanghai's top super first-line shopping malls such as IB Taikoo Hui and Jing'an Kerry Centre.