Source: People's Daily - Anhui Channel Original draft
It's the golden autumn of another year, and the pears are full of branches. At present, nearly 500,000 mu of crisp pears in Zhongshan County, Suzhou City, Anhui Province, have matured and listed, and the total output of crispy pears this year is expected to reach more than 1 million tons, and sales will reach 3 billion yuan. The county gives full play to its comparative advantages, takes multiple measures at the same time, vigorously cultivates the characteristic industries of crisp pears in Zhongshan, effectively promotes the transformation and upgrading of agriculture, and provides industrial guarantees for rural revitalization and development.
Workers are packing the pears in grades. Photo courtesy of the Propaganda Department of the Zhongshan County CPC Committee
At the Wujiawu Village Agricultural Development Technology Company in Zhongshan County, more than a dozen workers are grading, bagging, packing, and packing the newly acquired pears for shipment. In late September, the company's sales of crisp pears entered the peak sales season, and more than 6,000 kilograms of crisp pears were sent from their hands to all parts of the country every day.
"The pears in my family and the pears of the old and young masters in my village are all sold through this e-commerce, which is five cents higher than the market price to a dime, and the people have received benefits." Zhang Xiuying, a packer at the Agricultural Development Technology Company in Wujiawu Village, Yanshan County, told this writer, "Sometimes I have to work here when I have time, and if I work a month, I can get three or four thousand yuan in wages to increase my family's income." ”
The crisp pears are packed and shipped out of the box. Photo courtesy of the Propaganda Department of the Zhongshan County CPC Committee
Hitching a ride on the Internet express, Zhongshan crispy pears made a magnificent appearance on major online platforms and became a hot product on the Internet. How to realize the upgrading of the industrial form of Theoyama crispy pear from "small specialty" to "large industry", and how to realize that the "small fruit" of the Crispy Pear has become the "big driving force" for the revitalization of the countryside? The local government focuses on strengthening brand building, vigorously singing the "brand drama" of crisp pears, and achieving effective convergence from planting to sales of crisp pears in Zhongshan. "Since September 5th, the sales of crispy pears have exceeded three million, our daily shipments average more than 6,000 orders, and there are more than 20,000 orders at the peak, we expect that this year's sales can exceed 60 million yuan, which can drive more than 60 local people to employment and help the people achieve increased income." Wang Xiaohui, head of the Agricultural Development Technology Company in Wujiawu Village, Lishan County, said.
The deep processing enterprise of The crispy pear in Zhongshan has started full horsepower processing and production. Photo courtesy of the Propaganda Department of the Zhongshan County CPC Committee
At the same time, Zhongshan County also relies on the scale of crisp pear planting, vigorously develops deep processing of fruits, and develops a variety of processing industries such as canned pears, pear paste, pear wine, and crispy pear juice. In Anhui Longruntang Biotechnology Co., Ltd., many of the company's pear paste production lines are all put into operation, and workers are working overtime to catch up with orders for the "Harvest Festival" online sale. The person in charge of the enterprise told the author that thanks to the quality of the company's product raw materials - Zhongshan crispy pears, the sales of pear paste exceeded 15 million yuan during the special event during the National Day. Huang Xingxiang, director of the enterprise's production plant, went on to introduce: "Our pear paste is made of the base directly supplied by the base of the pineapple, all of which are green and ecological pollution-free, and the output value is expected to exceed 100 million this year, consuming about 60,000 tons of pineapples, which can directly achieve agricultural efficiency and increase farmers' income." ”
All kinds of deep-processed products are sent to the national market. Photo courtesy of the Propaganda Department of the Zhongshan County CPC Committee
Deep processing in exchange for the high value of Zhongshan crispy pears. In recent years, Zhongshan County has continued to introduce preferential policies, vigorously introduced fruit processing enterprises, Haisheng, Xike, Huiyuan, Science and Technology and other top ten fruit and vegetable processing enterprises in the country have settled in Zhongshan, which can digest 1.2 million tons of various fruits of farmers every year, and radiation drives more than 20,000 farmers, effectively solving the problem of pear sales, giving the local development of crispy pear enterprises a "reassuring pill", and also becoming a new support for local rural revitalization, a new bright spot for agricultural transformation and development, and a new carrier for industrial integration and development. (Wu Fei, Dong Xiao)