Are you familiar with the TAG Heuer brand?
This is actually a luxury watch manufacturer, and its parent company is the well-known and well-known LVMH Group
Frédéric Arnault, as CEO of the brand, was young and promising.
Who was his father? In fact, it is the president of LV Group, Arnault.
This week, the aristocrat of the luxury world said that brand ambassadors don't consider the biggest celebrities on Instagram.
A few months ago we mentioned that LV is keeping pace with the times, actively promoting Internet marketing, cooperating with Internet celebrities, etc., but why does Frederick Brother not take the usual path?
First of all, the brother said that TAG Heuer is time to make a facelift and innovate.
On the one hand, innovative cutting-edge technology is at the heart. Pay attention to performance, uniqueness, eye-catching, take the high-tech intelligent network watch route.
On the other hand, the brand has chosen the famous Canadian actor Ryan Gosling as the global spokesperson for TAG Heuer for the next few years.
The reason is that the legendary actor Ryan Gosling still occupies a pivotal place in people's hearts to this day, whether it is Ryan's heroism or his fashion modernity, the brand is committed to finding a character who resonates with fans around the world.
In addition, TAG Heuer has always taken the route of a noble and elegant luxury brand with historical precipitation, hoping to find a spokesperson whose temperament and connotation are in line with the corresponding style.
Simply having the largest number of followers on social networking sites such as Instagram is probably not enough threshold, but also has a personality that matches the brand and has those deep precipitations.
Ryan's maverick behavior when he starred in "Drive" in 2011, in the eyes of the CEO brother, the actor has tag HEUER's DNA engraved in his bones, and the match is perfect, and the endorsement number is nothing more than him!
The decision was not a whim, but a deliberate one.
For Ryan, this is also his first time as a global ambassador for the brand, and even though there are countless brands that come to the door, he finally chose TAG Heuer.
It's not a matter of money, maybe it's just a matter of appreciation and fate, Ryan likes mechanical products.
While it won't launch a global limited edition for Ryan, the brand will create a unique and exclusive watch for him.
What do you think of the choice of global spokespeople? Do you have a better candidate in mind?
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Ref：
https://www.lefigaro.fr/horlogerie/frederic-arnault-nous-ne-voulions-pas-choisir-l-influenceur-qui-a-le-plus-de-followers-sur-instagram-20211007?utm_term=Autofeed&utm_campaign=echobox&utm_medium=Social&origine=VWT16001&utm_source=Twitter#Echobox=1633641673
https://madame.lefigaro.fr/bijoux-et-montres/montres-de-2020-sold-out-collector-jaeger-lecoultre-tag-heuer-omega-vuitton-hublot-iwc-220720-181856
https://www.capital.fr/entreprises-marches/en-france-etre-heritier-a-une-connotation-negative-1381756
https://www.lefigaro.fr/horlogerie/la-montre-oubliee-de-steve-mcqueen-reeditee-20201107
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