More than 10 million people share shopping carts on Tmall Double 11 The "shopping cart social power" in 8 cities such as Beijing and Guangzhou has exploded

In the early morning of October 27, Taobao's one-click sharing shopping cart function was launched, and netizens who were in a hurry copied their homework. The data shows that in three days, more than 10 million people shared their shopping carts on Taobao, and many netizens copied their homework to take off. Among them, Netizens in Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Zhengzhou, Wuhan, Nanjing and other 8 places participated in shopping cart sharing most actively, and the "shopping cart social power" exploded.

Food accounts for C-spot Half of the 8 city shopping carts are eaten

"The people take food as the sky", in the shopping cart shared by netizens, Chongqing, Wuhan and Nanjing are highly shared by food. Hot pot base, liquor, twist are the most characteristic foods in Chongqing, from the trend point of view, this year's Tmall double 11, Chongqing small noodles surpass chongqing hot pot, becoming the new favorite of Chongqing people shopping cart. During the Tmall Double 11 pre-sale period, the number of buyers of small noodles in Chongqing was 3 times that of last year.

What do Hubei people love the most? Wuhan netizens shared "a car of north of the lake", Wuhan hot dry noodles, Xiangyang beef noodles, Yunmeng fish noodles, etc., and were laughed at by netizens: Hubei is really the "king of noodles". Among them, Xiangyang beef noodles, which have been in the limelight this year, have a great potential to compete with hot dry noodles after being brought to outer space by astronaut Nie Haisheng. It is reported that Hubei people eat more than 5,000 tons of noodles on Tmall a year.

I don't know if it is the osmanthus that bloomed a month late to awaken the taste buds of Nanjing people, anyway, the pre-sale sales of Nanjing Osmanthus Duck in Double 11 increased by nearly 15 times compared with the same period last year. In addition, Shuangliu's mother's rabbit head in Chengdu, lamb in Donglaishun in Beijing, and bird's nest upstairs in Hong Kong have also become popular dishes shared by netizens.

Since Luoshi powder became a "national cuisine" on Tmall, since this year, more and more local specialties have opened up new markets on Tmall, achieved explosive growth, and created new business cards for local industries.

Beijingers "buy umbrellas" Guangzhou people "soak in the soup" Shopping cart still hides "New National Geographic"

In Beijing, which is known for its dryness, there are umbrellas for the first time in shopping carts; the most popular place to share hot springs is Guangzhou, which has an average annual temperature of 25 degrees, and the city shopping cart still hides "National Geographic".

According to media reports, Beijing's "ultra-long flood season" this year reached 122 days, with a total of 79 rains, the most in the same period since the monitoring record was recorded in 1951. According to Taobao Tmall data, the amount of umbrellas purchased by Beijing consumers has increased by 350% compared with last year. The Beijingers' mantra has also changed from "Have you eaten?" to "Have you brought an umbrella?"

This year is the first time that tourism products have participated in the double 11 full reduction activity, and the pre-sale on October 20 is 40 minutes after the opening, and the turnover of Fliggy has exceeded the first day of last year's double 11 pre-sale. In Guangzhou, the 2 days 1 night Pearl River Delta Hot Spring Hotel ticket package is quite popular. Of course, for Guangzhou netizens, as important as the hot springs, there is also a "down jacket". Affected by the cold air, the temperature in Guangzhou dropped to 20 degrees last Monday night into autumn, and the girlfriend group of netizen "Little Zhao" began to discuss down jackets and snow boots.

After a heart-wrenching rainstorm, the shopping carts of Zhengzhou people wrote a big "be prepared." The data shows that hand-cranked generators, flashlights, mineral water, instant noodles, etc., have increased by more than 2,000% since the beginning of this year.

Winter Olympics, aerospace, Sanxingdui and other popular IP into the "city social business card"

All kinds of "IP" products almost occupy the "social topic" of Beijing netizens. Universal Studios Tmall Double 11 online half-year card, Wei Zhentian from Tongzhou fire to Taobao; just past the Beijing Winter Olympics countdown 100 days, mascot ice pier dolls, pendants, badges are sought after; this year China's aerospace industry by leaps and bounds, aerospace fever led to a number of aerospace cultural and creative concentrated outbreak, the most shared is the Chinese space station model.

In the shopping carts of Chengdu netizens, in addition to the necessary three-piece set: hot pot, rabbit head and mahjong, it has almost become a "large archaeological site". Among them, all kinds of cultural and creative products created by the city's popular IP have become popular products shared by everyone. Ren Ren, head of the Industrial Development Department of the Sanxingdui Museum Scenic Area, said that they also launched a new archaeological custom blind box on Tmall Double 11 this year. "We hope that through the way that everyone likes, the culture represented by Sanxingdui can be better popularized in Double 11, and the cultural and creative products can be used as the carrier to experience the beauty of Chinese culture."

Coincidentally, in the sharing of Zhengzhou netizens, the "Henan Museum" emotional customization blind box was picked by everyone just after it was launched. It is understood that on the eve of Double 11, many museums, including Henan Museum and Gansu Provincial Museum, concentrated on Tmall and launched limited new products for Tmall Double 11. Some scholars said that the rise of cultural and creative IP in Chinese museums represents the confidence of young people in Chinese culture. And this kind of cultural and creative products have also become the best "social business card" for young people.

Edit: Cheng Kuo