On October 27, the 2022 Beijing Winter Olympics ushered in a hundred-day countdown, with the Launch of the Olympic Channel and digital platform by CCTV, a unique sports event is just around the corner.
During the Winter Olympics, the Chinese team is not only expected to win gold medals in short track speed skating, figure skating and freestyle skiing, but also the newly added short track speed skating mixed team relay event has also become the trump card project for the Chinese team to impact the gold medal. At the same time, the application of black technology such as the 14-day intelligent transformation of the Water Cube into the Ice Cube, the second-level accurate weather forecast, and the self-driving car in the park will cover the Winter Olympics with a cool "scientific and technological color".
As the official broadcaster of the 2022 Beijing Winter Olympics, Kuaishou simultaneously broadcast the 100-day countdown to the Winter Olympics opening party, and officially launched the Winter Olympics topic page in the station, not only providing the introduction and opening countdown of the Winter Olympics, but also exhausting the short videos of the frontline of the Winter Olympics, so that ice and snow sports enthusiasts can quickly obtain the knowledge and latest news of the Winter Olympics.
In order to celebrate the 100-day countdown to the Winter Olympic Games, on October 27, Kuaishou Sports conducted a 10-hour live broadcast of the Olympic Games. In the countdown 100-day special program, a number of winter Olympic world champions connected to the live broadcast room, telling the stories of athletes and reviewing the history of the Chinese Winter Olympics with Kuaishou users.
In the live broadcast, the audience can not only listen to China's first figure skating Olympic medalist Chen Lu recall her athlete career, the first male athlete to win the Winter Olympics Han Xiaopeng to share his full preparation before the competition, snowboard world champion Zhang Yiwei told his experience of coaching celebrities such as Wang Yibo, Xia Yu and Wang Sicong, and also saw the true temperament of the athletes, such as the short track speed skating world champion Liu Qiuhong broke the news: "It was Han Tianyu who chased me first, but after marriage he managed the money". Ye Qiaobo, the first chinese Winter Olympic medalist, said that he was "very happy that everyone remembers the older generation of athletes" and hoped to pass on the Olympic spirit.
Kuaishou also specially invited CCTV commentators Cai Meng, Fang Xuefeng, Chen Chen and other well-known hosts to take the audience to visit the forefront of the Winter Olympics area and experience the atmosphere of the Winter Olympics at close range; artists Liu Ye and Gao Xiaopan also joined the live broadcast, and together with The Fast Hand Ice and Snow Master Tiedou, accompanied the audience to learn the knowledge of the Winter Olympics, and sent expectations and blessings for the Winter Olympics.
In order to attract more users to look forward to the Winter Olympics together, with the official entry into the "Winter Olympic Time", Kuaishou also unlocked the fun gameplay and launched the "One Hundred Response Challenges". It is reported that the event contains 10 rounds of topic challenges, each topic activity will last for 10 days, and users will have the opportunity to win generous gifts when participating in the activities.
In each topic activity, users can participate in the event by using the Kuaishou APP or the Kuaishou Express App to shoot or edit videos, and add the hashtag of the topic activity to publish it publicly. In each event, the top 9 likes of a single video will receive the "Surprise Award", and the prize will be the Samsung Galaxy Z Flip3 folding screen 5G new smart camera phone worth 7599 yuan.
At the same time, as long as the user publishes a video to successfully participate in the activity, he can get a "Universal Reward" lottery opportunity, and the winning user can get the official exquisite surrounding of the Mascot of the Beijing 2022 Winter Olympics, including handmade, embossed photo frame, key chain, etc., and the more videos submitted in the topic, the greater the probability of winning.
From October 26th to November 4th, it is the first "Winter Olympic 100-day Punch Card Challenge" topic activity, welcome everyone to kuaishou, welcome the Winter Olympics, participate in the "One Call and One Hundred Responses Challenge" to win the grand prize, experience the "Burning Ice and Snow" with Kuaishou, and look forward to the arrival of the 2022 Beijing Winter Olympics.