When it comes to Li Ziqi, everyone should be familiar with it.
With the pastoral life video of "Picking Chrysanthemums and Leisurely Seeing nanshan under the eastern fence", she has a good reputation at home and abroad, and because of the tens of millions of plays, she was once ridiculed by the audience as a cultural output.
Each video is played fiercely▼
But recently, Li Ziqi seems to have been in trouble...
(Well, why use it all the time...) ）
Especially in the past few days, several big V on Weibo are asking: What happened to Li Ziqi?
One blogger also added in the comments, it sounds like a big deal...
The reason for people's doubts is mainly that Li Ziqi has been more than two months since the last video was released.
Li Ziqi's previous update frequency was basically maintained in the month, and it was indeed a bit unusual to stop for more than two months.
Coincidentally, during the period when Li Ziqi stopped, Li Yapeng began to make short videos, which was also pastoral, and the video was a little similar to Li Ziqi from style to soundtrack.
So, the news came out.
But soon, Li Ziqi's assistant debunked the rumors on Weibo.
In addition to saying that the content team has not been poached, it also revealed an important message, that is, Li Ziqi's recent decision is to sort out the problems of the company and third-party companies.
Although it has not pointed out what the specific problem is, in recent days, the speculation on the Internet has been unstoppable.
Li Ziqi this is almost grainless ↓↓
Hey, suppose Li Ziqi encountered a capital struggle, will he really be frustrated everywhere, and even stage a commercial tragedy in which the founder of the show was kicked out by capital?
First of all, let's first understand the parties, Li Ziqi and her company.
Li Ziqi, whose real name is Li Jiajia, according to the information of Tianyancha, she has two companies under her name, of which Sichuan Ziqi Culture Communication Co., Ltd. (hereinafter referred to as Sichuan Ziqi) is strongly related to this incident.
Sichuan Ziqi has two shareholders, of which Li Ziqi accounts for 49% of the shares, and Hangzhou Weinian Brand Management Co., Ltd. (hereinafter referred to as Hangzhou Weinian) accounts for 51% of the shares, more than half of the shares.
What is the origin of this Hangzhou micro-thought?
Founded in 2013, the company has 22 shareholders, including giants like Weibo and ByteDance.
However, Li Ziqi himself is not a shareholder of the company.
Such a shareholding situation made some netizens begin to mutter, is it not that Hangzhou Weinian can use the majority of the shares to actually control the company, leaving aside Li Ziqi's adjudication of the company's size matters, and Li Ziqi is powerless?
- No, it is not.
Although Hangzhou Weinian accounts for more than half of the shares, 51% is relative control (more than 67% is absolute control), and Hangzhou Weinian cannot decide on matters stipulated in the Company Law that must be agreed by more than 2/3 of the shareholders
In short, from the perspective of equity alone, Li Ziqi is not powerless to Sichuan Ziqi (but not much stronger). ）。
However, note that what the bad reviewer just said is that it is only from the perspective of equity.
Why emphasize this restriction?
Because who says the major events and big and small affairs in the company can not only be determined by looking at the shareholding ratio, but also depending on the company's articles of association of Sichuan Ziqi and whether there is any agreement between shareholders.
The company's articles of association to take a moment and a half will not be very good, today there is no way to expand for everyone, anyway, the judgment rules are like this...
After figuring out the problem of company control, there is another problem, that is, brand control, such as the right to use and so on.
This thing also needs comprehensive judgment, and the focus of judgment is to see which entity applied for the trademark and which entity operated the operation.
The two companies, Hangzhou Weinian and Sichuan Ziqi, have intellectual property rights related to the Li Ziqi brand...
Hangzhou micro-thoughts of ▼
This is Sichuan Ziqi's ▼
Some bad friends may wonder, don't these trademarks look the same? How can I register repeatedly?
Here is a brief explanation, in fact, there are differences between trademarks and trademarks.
China's trademark registration is divided into 45 categories, except for a few well-known trademarks, which type of trademark you register, you use and protect in which class.
Pull back...
Suppose, if they really fall out, will Li Ziqi completely lose control of the Li Ziqi brand?
To be honest, putting aside all special agreements, only from the perspective of equity, Li Ziqi personally cannot control the trademark, nor can he control Sichuan Ziqi, and at the same time, he cannot control the operating entity.
In the absence of a special agreement, if something really happens, Li Ziqi himself is still relatively easy to eat.
Now there is no contradiction between Li Ziqi and Hangzhou Weinian, bad review jun said it is not good, but I want to say that business matters involve a lot of money and interests, and it is quite normal to have contradictions.
In situations like this, the most problematic is the sharing of cooperation and account attribution.
The vast majority of up owners and team conflicts are generally this contradiction...
But to say that Li Ziqi will not be kicked out of the game, according to the current information, bad reviewers feel that it is unlikely, Hangzhou Weinian is now in the IPO stage, if Li Ziqi is kicked out, it will affect the issuance conditions, enough for them to toss for a long time.
Similar things are always staged in a different face, so that bad reviewers can't help but sigh.
Now, Internet celebrities and Up owners are actually quite similar in nature to celebrities, relying on capital to survive and are also affected by capital.
But in celebrities, you will find that many times it is capital that goes in and holds the stars up and makes money together. To the Internet celebrities, Up lords, perhaps because they are often grassroots, more often will be involuntarily.
I don't know if in the future, the beautiful side of the Internet celebrities that people see is not as simple as they show...