On October 26th, the "4th Beijing Consumer Goods Expo & Digital Retail Summit" (referred to as Beijing Consumer Fair) hosted by Wumart Group was officially held. With the theme of "Returning to the Essence of Business and Moving Towards the Era of Digital Intelligence", this year's CICGF gathers resources in the domestic consumption field and creates a national consumer goods display and trading platform to provide new impetus for domestic consumption growth. At the conference, Pei Liang, president of the China Chain Store Association, made a keynote speech, including representatives of hundreds of retail companies such as Chongqing Trading Company, Xinhua Department Store and METRO, as well as representatives of many brands such as PepsiCo, Coca-Cola, Nestlé and Unilever.
Zhang Feng, President of Multipoint DMALL, delivered a speech entitled "Digital Drives Brand Omnichannel Growth". He said that at present, the pain points of the domestic retail industry are prominent, and it is urgent to carry out digital and intelligent transformation. Multi-point Dmall will help retailers and brands to carry out digital and intelligent transformation, empower people, goods and fields through retail joint cloud, and ultimately help retailers and brands reduce costs and increase efficiency.
Zhang Feng pointed out that the evolution of "ERP system in the IT era" into "commercial SaaS in the DT era" has become an inevitable trend, and retail needs a comprehensive digital transformation. Because the needs of users change, the speed of change of goods is accelerating, retailers and brands need to iterate faster to meet the demand. "Technology isn't just about supporting, it's about productivity and needs to be iterated in real time. What multi-point is doing is to change tires for retail enterprises on the highway, iterate quickly, and better meet user needs through the comprehensive digitization of online and offline integration that embraces development. ”
For brands, multi-point Dmall can help sales growth and user improvement through omni-channel data insights. Zhang Feng gave an example of how multi-point can help new products to promote and iterate through omni-channel in an innovative mode, and use digital technology to realize the whole process of online product trends. Compared with online, the efficiency of new product testing in offline channels in the past was low, and after the comprehensive digital transformation of multi-point Dmall, efficient A/B Test can be carried out in all channels, based on a small number of stores and new product range rapid iterative testing, through data analysis and comparison of new product test results, try to precipitate a set of efficient new product testing methods. In the whole process, store selection, user research, display planning, analysis reports, etc. are all based on digitalization, forming a universal omni-channel new product test program that can be promoted.
Supply chain is also a top priority, and digitalization can effectively improve inventory turnover efficiency. Zhang Feng said that the operational needs of online and offline and toBtoC require warehouses to be more agile to support the business of stores, digitally deconstruct and reconstruct the digital system of logistics centers, and realize efficient and collaborative operations of omni-channel and full-chain.
On how digitalization empowers people, Zhang Fengti said: "In the era of everyone online, everything online, and everything online, we developed a mobile workbench on the retail operating system DMALL OS. First of all, the mobile workbench can support a variety of different formats such as hypermarkets, convenience stores, and front-end warehouses; in addition, it can be adapted to the PC side, app side and Pad side. According to the work of each employee, different permissions are granted, and all the work is really issued through the mobile workbench, so that the task is to the person, the assessment is to the person, the incentive is to the person, the management granularity is refined, and the work efficiency is greatly improved. ”
The conference also announced the results of the "Wumei Xingnong Multi-point Happy Things" activity, Wumart Group, PepsiCo, Multi-point Dmall and China Foundation for Poverty Alleviation, supporting about 1,800 Farmers in Hebei Paddocks to grow potatoes to increase their income and increase the income of farmers in rural difficulties.