Public Network poster news reporters Ding Zunbao, Wang Zhixin, Zhao Yiran, Qingdao reported
Fang Fei April, blueberries wafting fragrance. On April 24th, the 2021 Huangdao Blueberry Season "Baoshan Blueberry" Shanghai Promotion Conference and the fourth stop of the National Geographical Indication Product "Baoshan Blueberry" National Promotion Conference entered Shanghai Pudong New Area, and held the launching ceremony of the 2021 Huangdao Blueberry Season "Baoshan Blueberry" Shanghai Promotion Conference at the Shanghai Lingyang Bazaar Wholesale Market. At the launching ceremony, the wonderful promotional content attracted wide attention from the industry. The scene also introduced the "Baoshan Blueberry" to all parts of the country through the network live broadcast platform.
It is reported that the promotion meeting was guided by the Shanghai Pudong New Area Agricultural and Rural Committee, the Shandong Provincial People's Government Office in Shanghai, the Qingdao Municipal Agriculture and Rural Bureau, the Qingdao West Coast New Area Agricultural and Rural Bureau, the Qingdao West Coast New Area Baoshan Town People's Government, the Shanghai Shandong Chamber of Commerce, the Shanghai Qingdao Chamber of Commerce supported, and the Shandong Internet Media Group undertook. Representatives of Shanghai Fruit Industry Association, Shandong Provincial Chamber of Commerce in Shanghai, Lingyang, Shanghai Fruit Wholesale Market Buyers, pudong New Area Entrepreneurs Association and other representatives attended the promotion meeting.
The site of the promotion meeting.
"Island City + Shencheng" join hands to promote Qingdao's high-quality development
The reporter learned that on September 27, 2020, the national geographical indication agricultural product "Baoshan Apple" entered the Jiading District of Shanghai and won the praise of the public with its excellent quality and unique taste. Under the impetus of the Qingdao to Shanghai professional training team, Baoshan Town once again walked into Shanghai with fresh "Baoshan Blueberry" and formally met with the citizens of Pudong New Area, aiming to realize the market interaction and resource integration between Qingdao and Shanghai, further promote the national geographical indication certification trademark "Baoshan Blueberry", and expand the external popularity and reputation of "Baoshan Blueberry".
Launch ceremony.
Ji Shuai, deputy director of the Comprehensive Department of the Agricultural and Rural Committee of Shanghai Pudong New Area, said in his speech that for Pudong and Qingdao, development is the eternal theme, and win-win is a common wish. Since the establishment of the Youth-Shanghai Entrepreneurs Association, the exchanges and cooperation between Shanghai and Qingdao have become increasingly close, and Shanghai has always attached great importance to promoting more new cooperation projects. The "Baoshan Blueberry" Shanghai Promotion Conference will bring Shanghai high-quality characteristic agricultural products with a strong Qingdao flavor, which can meet the diversified needs of Shanghai citizens, and will also open the prelude to the cooperation and development of modern agriculture between Qingdao Baoshan and Shanghai Pudong.
At the launching ceremony, Shao Rui, deputy mayor of the West Coast New Area, stressed that since Qingdao launched professional training in Shanghai, Qingdao "trainees" have focused on learning the theme of "modern service industry", learned from the real, studied and understood thoroughly, and quickly switched the Shanghai model. In practice, we should learn from Shanghai's advanced modern service industry experience and expand professional practical training to "specialized, refined and cutting-edge". Shanghai practical training is not only a process of learning and learning, but also a process of establishing a solid friendship between Qingdao and Shanghai. Today, the Baoshan Blueberry Promotion Conference was held here, taking this platform, the government and enterprise exchanges between Qingdao and Shanghai will be closer, and with the help of Shencheng, it will surely promote the high-quality economic and social development of Qingdao!
With the vigorous development of the blueberry industry in Baoshan Town in recent years, the geographical iconic brand, market recognition, recognition and consumer demand of Baoshan blueberries have shown a huge increase year by year.
Zuo Dajiang, chairman of Shanghai Dingjun Industrial Group Co., Ltd., said at the event that at the launching ceremony, "Baoshan Blueberry" officially entered the Lingyang Market, and Shanghai citizens can see Baoshan blueberries and blueberry deep-processed products in the Lingyang Market for a long time. This cooperation with "Baoshan Blueberry" can not only expand the sales market and enhance brand awareness for "Baoshan Blueberry", but also bring new vitality to the Lingyang Farmers' Market and bring more fresh flavors to the citizens and friends of Pudong New Area.
Liu Jijun, a member of the Party Group of the West Coast New Area Management Committee, delivered a speech at the event, he said that in recent years, the West Coast New Area has relied on its unique resources and location advantages to take the development of blueberries as an important starting point for industrial revitalization, and accelerated the development of the blueberry industry through policy support, talent support, financial support and other measures, which has effectively promoted the transformation and upgrading of agriculture and the continuous increase of farmers' income. At present, the West Coast New Area has become the largest blueberry production base in the county area and a national blueberry standardization demonstration county, and is known as the "cradle of blueberry industrialization in northern China". Shanghai, known as the "Paris of the East", is the leading city in the Yangtze River Economic Belt, and is the market that "Baoshan Blueberry" must open to expand the consumer market, go out of Qingdao, and promote the continuous increase of farmers' income to the market that must be opened to the whole country.
"Promotion + signing" interaction to achieve a two-way win-win situation between Qingdao and Shanghai
On the day of the event, the scene was crowded and lively. The reporter saw at the scene that the Baoshan blueberry enterprise exhibition area was set up in the Lingyang Market, and the blueberry growers actively and enthusiastically introduced the "Baoshan blueberry" to the local people and invited the public to taste it for free. At the same time, all kinds of blueberry deep processing products have been carefully placed, such as blueberry gold hormone, blueberry jam, blueberry fruit wine, dried blueberry, etc. have greatly attracted the interest of the citizens of Pudong New Area, and everyone has come to consult. In addition, Sui Jun, president of the Blueberry Industry Association of Baoshan Town, brought the first song "Shanmei Baoshan" to the audience, which won the warm applause of the audience.
It is worth noting that Baoshan Town also carries out on-site interaction in Baoshan District, Shanghai, and gives away Baoshan blueberries for free, so that more citizens can taste the special delicacies from Baoshan Town.
Blueberry promotion on site.
In order to achieve resource sharing, mutual benefit and win-win results between Qingdao and Shanghai, and to achieve the common development of the Yellow Sea and the Pujiang River, at the promotion meeting, Lu Quanlong, deputy secretary of the party committee and mayor of Baoshan Town, Zuo Dajiang, chairman of Shanghai Dingjun Industrial Group Co., Ltd., Sui Jun, president of Baoshan Blueberry Industry Association, and Li Jie, deputy general manager of Wanguolian, signed strategic cooperation, and the two signatories reached long-term cooperation on the sales and promotion of Baoshan blueberries in Shanghai, deepening the brand awareness and Shanghai influence of "Baoshan Blueberry". In addition, Lingyang and Shanghai fruit wholesale market buyers also negotiated cooperation with Baoshan blueberry suppliers, and "Baoshan Blueberry" officially settled in the Lingyang Market in Shanghai Pudong New Area and will be exhibited for a long time.
According to reports, Shanghai Pudong New Area Lingyang Market is a smart market in the jurisdiction of Yangdong Community in Sanlin Town, Pudong, located at the intersection of Yangnan Road south road, covering an area of more than 8,000 square meters, selling agricultural and sideline products such as vegetables, fruits, meat, aquatic products, grain and oil, dry goods, etc., and equipped with catering, clothing, department stores, small commodity shops, etc. The market uses big data management to realize real-time transaction price, daily entry information, daily sampling pass rate and other information real-time update and at a glance.
Lingyang and Shanghai fruit wholesale market buyers are negotiating cooperation with Baoshan blueberry suppliers.
"Brand + quality" to create a blueberry town in the future can be expected
In recent years, the Rapid development of the Blueberry industry in Baoshan, in order to expand the sales of blueberries, Baoshan Town has taken a series of measures, this promotion meeting is Baoshan Town to promote Baoshan blueberries to all parts of the country to make a useful attempt.
Sui Jun, president of the Blueberry Industry Association of Baoshan Town, brought the first song "Shanmei Baoshan" to the audience.
In order to let Shanghai citizens more clearly understand the "Baoshan blueberry", Hu Wenguo, secretary of the Party Committee of Baoshan Town, introduced the blueberry planting situation and industrial development of Baoshan Town at the launching ceremony, and he also said: "Baoshan blueberry can have the honor of entering Shanghai, thanks to the strong support of friends from all walks of life and the full affirmation of consumers, the high-quality green agricultural products in Baoshan Town, represented by blueberries, will take this opportunity to further open up the market and go to the whole country." In the next step, we will continue to adhere to the basic principles of green organic, with the goal of 'branding, standardization and industrialization', scientific layout and precise positioning, and continue to provide consumers with green and healthy organic fruits." ”
Nowadays, Based on the development positioning of "China's First Blueberry Town", Baoshan Town strives for excellence in blueberry standardization construction, large-scale operation and brand leadership, and the brand of "Baoshan Blueberry" is shining brightly.