It's time for the release of the third quarter financial report every year, today to pay attention to the third quarter report card of Heilan Home, the leader of domestic clothing companies?
After hours on October 27, Heilan Home Group Co., Ltd. released the third quarter of 2021 financial report, the financial report shows that the company achieved a total revenue of 14.156 billion yuan in Q3 in 2021, an increase of 20.19% over last year. Net profit was 2.047 billion, up 58.7% year-on-year. The results are very eye-catching, which is a good performance of the company's relatively good development trend. Behind this excellent achievement, it is inseparable from Heilan Home's continuous investment in product research and development and the continuous introduction of technology-based functional products, so as to make products that are truly loved by consumers.
In the past, clothing technology was often used as a selling point for sports brands, such as basketball shoe products often mainly played various types of "cushion cushioning" technology and so on. In fact, in the daily clothing, scientific and technological means also have a lot of room to play, and is constantly improving the quality and added value of clothing, improve the quality of life of consumers.
As a leading enterprise in Men's Wear in China, Heilan Home has continuously increased its R&D investment in products after years of efforts, and in recent years, it has ushered in a concentrated outbreak stage and developed a series of new products of clothing empowered by science and technology. According to the report, the company's R&D investment by Q3 2021 increased by 84.42% year-on-year. At the same time, the relevant personnel of Heilan Home said that in the future, the company will further increase investment in product research and development, innovate scientific and technological fabrics, and bring consumers a value-for-money dressing experience.
In terms of products, Heilan Home closely follows the pace of the development of the national tide, and has launched a series of IP joint models such as "Doraemon", "Zodiac", "Space Creation", etc., evoking the fashion identity of "Generation Z" consumers, stimulating the cultural connotation of the product itself through classic IP, emphasizing the added value of the product, and more deeply catering to the cognition of the "Generation Z" consumer group on the national tide culture.
In terms of functionality, Heilan Home has opened a breakthrough around the continuous improvement of consumer demand, launched six-dimensional elastic pants, rich in elastic fabrics, and improved the wearing comfort of clothing. In view of the high temperature in summer, the body is easy to breed bacteria after perspiration, and other problems, we have developed a sweat-rinsing fabric with AAA-level bacteriostatic ability, which not only brings hygiene to consumers, but also takes into account dryness and comfort, and seizes the pain points of consumers. Using this "ice cream" technology, Heilan Home released a number of explosive products, which were widely praised. According to the financial report, heilan home Q3 main brand revenue exceeded 10.8 billion, an increase of 19.51% over the same period last year.
In the children's clothing business, the chemical printing and dyeing of clothes once became a concern for many parents. Heilan Home focuses on the development of safe fabrics, and has developed a "fruit dyeing" natural printing and dyeing technology for children's clothing, extracting dyes from pure natural organic orchards and making printing and dyeing products. Thoroughly take care of children's health.
Not long ago, Heilan Home's autumn and winter products, the all-round jacket series is a masterpiece of science and technology, the series of jackets take a double-sided wear design, using graphene technology cotton as the main material, integrated U-shaped pillow, charging heat, one clothing and more wearing and other functions, becoming the "king fried" level works in the field of heilan home science and technology.
At the same time, the high-quality, comfortable product positioning direction, to achieve the future by improving product quality and increasing the unit price of customers, to provide consumers with high-quality products while maintaining a high cost performance. Functional products and the amount accounted for more than 50%, the proportion of increase will be a significant increase in product sales rate and brand reputation, it is expected that functional products will dominate in the future. Lu Ming, an analyst at Open Source Securities, said that under this strategy, the company will increase product research and development efforts in 2021, create more extreme products and conform to the trend of high quality and high cost performance, and has already seen high-quality products such as ice cream, shu soft noodles, three-proof T, six-position elastic pants, smart down, all-round jacket and so on, and the company will continue to develop high-quality surface accessories and apply them to various categories of products in the future by continuing to increase investment in research and development, encouraging suppliers and cloth investment.
This article is original by Lu Chao Shengcai, welcome to pay attention, take you to increase knowledge together!