Swarovski is an Austrian company that is the world's leading manufacturer of optical equipment and precision-cut crystals, providing crystalline elements for fashion apparel, jewellery, lighting, architecture and interior design. Although it is not a pure medieval brand, it also occupies a place in the period when fashion jewelry was prevalent.
<h1 class="pgc-h-arrow-right" >1862 to 1956 </h1>
The Swarovski company was founded in Austria in 1862 by Daniel Swarovski, whose father was a glass cutter.
In 1892, Daniel invented a new mechanization technique for cutting glass crystals that look like diamonds. In 1895 he opened a factory (and a company) in Wattens, Austria.
Daniel began trial-producing artificial crystals in 1908. They built a special laboratory in Wattens and spent 3 years designing and building a melting furnace. In 1913, Swarovski began mass-producing its own flawless artificial crystals, which were soon sought after by the market. With the outbreak of the First World War, Swarovski fell into the dilemma of lack of machinery and raw materials, Daniel after two years of development, in 1917 launched an automatic grinder, used to process crystal products, in 1919 Daniel registered a patent for this machine.
In the 1920s, european and American fashion circles began to fashion dresses decorated with pearls and crystals. Seeing the emerging market demand, Daniel invented a popular stone belt in the fashion industry in 1931, which was embellished with beautiful broken crystals that could be sewn directly onto clothes or shoes. Swarovski crystals have thus become a sought-after commodity, bouncing around top fashion brands such as Chanel, Gucci and Dior, as well as between film studios and many Hollywood stars.
In 1955, Daniel also collaborated with Christian Dior to develop the Northern Lights Crystal.
<h1 class="pgc-h-arrow-right" > 1970 to the present </h1>
In the 1970s, the company expanded to Providence, Rhode Island, USA, and began manufacturing its own jewelry collections, later moving to Cranston.
The 1976 Winter Olympics were held in Innsbruck, the capital of Tyrol, and Swarovski's designer Max Schreck made a crystal mouse by chance using bits and pieces of crystal luminaire components. It was the first finished crystal product to be brought to market in the company's history and immediately became a best-selling souvenir of the Winter Olympics. Inspired by this, Swarovski took advantage of the victory to launch a series of "silver crystal" ornaments with the theme of small animals, flowers and plants.
Today, the company is run by the fifth-generation descendants of Daniel Swarovski, who continue to focus on décor and classic vintage styles. Their products are still loved by the public.
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1980S
1970S