Image from POPEYE
In the October 2020 issue of POPEYE, patagonia fleece series was highly recommended, Patagonia as the inventor and sharer of "fleece", the development of Synchilla material as the originator of fleece, can replace the wool of environmentally friendly insulation fabrics, has been highly respected for decades, and the birth of many classics, but also by countless latecomers to emulate, we now see a lot of fleece styles, are from Patagonia.
Fleece clothing as a must-have item in autumn and winter, the brand is set to be new, the major magazine recommendations and fashion blogger Amway, is bound to set off a heat in the season, so today to talk to you about how the fleece originator brand Patagonia has become a popular symbol.
Patagonia, Chinese "Patagonia", was founded in 1973 by American rock climber and environmentalist Yvon Chouinard in Ventura, California, and the brand logo is Fitzroy Peak in Patagonia, on the border of Argentina and Chile in South America.
Known as the world's top outdoor luxury brand (known as the GUCCI of the outdoor world), Patagonia is highly acclaimed, perfect in tailoring and workmanship, and bold in color. At the same time, Patagonia is also a company that deeply implements the concept of "environmental protection" into the corporate culture, as they themselves say, "Patagonia is first an environmental protection company, then an outdoor products company".
Tips: Among the world's top ten outdoor brands, Europe and North America each account for half, Europe (3 Sweden + 1 Switzerland + 1 Norway), North America (4 Usa + 1 Canada), these two places are both outdoor sports prosperity areas, but also technologically developed areas, so it has become the birthplace of many top outdoor brands.
Speaking of Patagonia, it is necessary to mention Douglas Tompkins (left), a friend of founder Yvon Chouinard (right). In 1968, Tompkins called Chouinard and a few other mountaineers south from California and spent six months traveling to Patagonia in South America to challenge Fitzroy Peak and open up a new mountaineering path. Chouinard was so impressed by the climb that he was followed by Patagonia, a brand named after the Patagonia region, and a classic logo based on Fitzroy Peak.
Tips: Douglas Tompkins is the founder of TheNorthFace and Esprit, and like Yvon Chouinard, he has devoted his life to environmental protection.
Since its inception, Patagonia has been carrying out its corporate mission of "manufacturing the best products, avoiding unnecessary environmental harm, and finding solutions to environmental crises through business operations." At the product level, all products use environmentally friendly materials, the cotton used is organically grown; all traceable down products are derived from birds that do not force feeding or pluck live hair; recycled polyester fibers are used, and polyester fibers are recycled from plastic bottles since 1993, and it is also the world's first outdoor clothing manufacturer to convert garbage into fleece, and has been ridiculed by fans as "I wear a "plastic bottle" made of clothes" by fans.
At the operational level, since 1986, Patagonia has donated 10% of the company's profits to environmental non-profit organizations every year, and this commitment has been written into the company's registration information and regulations. The "Donate 1% for the Planet" initiative has received responses from more than 1,300 companies and has donated $25 million so far. In 2016, it donated all sales of $10 million during the "Black Friday" period.
At the same time, Patagonia is also sparing no effort to develop new technologies, and the H2No performance standard developed has become the best standard for measuring durability on the market. This series of actions, whether it is product, management or technical level, has won the brand awareness and reputation, making Patagonia the most elite and professional outdoor sports brand in the United States (in the United States, the wearing of Archaeopteryx is far less than Batado).
After talking about the Brand Story of Patagonia, we entered the highlight of this article, that is, the Patagonia Fleece Series mentioned in the title, which is called the classic star series, which is still in the spotlight today.
In 1981, Patagonia founder Yvon Chouinard invited Malden Mills to develop together, and gave birth to the lightweight, warm and comfortable insulation material fleece, named Synchilla fleece, and this epoch-making insulation material has become the key to the entire fleece series, and there are many classics behind it. The fleece was also selected by TIME magazine as one of the "Top 100 Inventions of the 20th Century".
Synchilla fleece has a light and high-strength artificial plush fiber, the bottle is soft and feels no less than wool, but also can completely reverse the concept of "wear more thick" to withstand the cold, truly achieve "a top two".
Like Patagonia's best-known Synchilla fleece products, there are Snap-T and Retro-X. Inspired by the Pile Sweater worn by Fishermen in the North Atlantic, they have unearthed the potential of synthetic fibers and made a series of improvements.
1、Synchilla Snap-T
Snap-T, as a classic of patagonia classics, is the true symbol and prototype of American outdoor clothing. Over the past three decades, a large number of technical and practical functions have been applied to the upgrade of this dress, but it still maintains the most original style.
In 1985, "during its inception", Patagonia developed the first Synchilla fleece fleece and launched the classic Snap-T, originally called Snap-T-neck.
In the "development period" of 1987-1988, the collar label removed "made in U.S.A" and thickened the neckline placket to increase the degree of wear resistance. At the same time, bright colors were used for the first time in outdoor products.
In the "evolutionary period" of 1989-1992, the collar was replaced with a classic square, and a nylon pocket appeared for the first time on the left breast, which became the classic shape of the Snap-T, and the first fluorescent color was used in 1992.
In the 1993-1996 "finalization period", after a series of fine-tunings, Snap-T added the Syncilla logo to the logo of the neckline brand, which is still used today, and the front placket hem was abandoned during this period. At the same time, the subsequent Snap-T clothes are all made of recyclable polyester fiber.
Since then, Snap-T's classic styling elements: nylon pocket + collar logo + placket style + recyclable polyester material, have all been formed, and in the following two decades, there has been almost no change.
Known as the classic Snap-T of classics, it has been interpreted by various stars and is one of Patagonia's best-selling pieces. Many people may know Patagonia or the classic Snap-T through Shia LaBeouf (figures 2 and 3 below).
Synchilla Snap-T, soft and voluminous, warm, has a quick-drying performance, but still maintains excellent breathability, its warm effect will not be weakened by the humid environment, more stable than natural fabrics. In terms of price, Tmall's official website is 1499 yuan, and the official website price is equivalent to about 1000 yuan, but the official website does not support the transfer company, so Amazon and other sea amoys are more convenient and more cost-effective, or wait for the black 5% discount to buy opportunities.
Tips: In order to cope with the outdoor changeable weather, Snap-T's derivative retro Snap-T, although the overall design is still Snap-T, but the use of double-sided design, one side of nylon and one side of the fleece, practical and good-looking. But it is no longer sold, like friends can go to patagonia medieval / vintage shop to try their luck, the price of good color is about 1400 yuan.
2、Retro-X Fleece
Retro-X Fleece, a derivative of the R series, is another patagonia masterpiece. Compared to Snap-T overall performance is stronger. It adopts a three-layer design, the outer layer uses its own synchilla long fleece, the middle layer uses an enhanced windproof and breathable film, breathable and moisture-draining; the inner layer is lined with breathable mesh fabric. The outer layer of 8mm long plush gives enough windproof and warm, which is more suitable for daily wear.
In terms of price, the price of the official website is equivalent to about 1350 yuan, and the official website of Tmall is 2399 yuan, so in comparison, the domestic price is really expensive, and you can wait for the double eleven discount. Friends who have the conditions can send it to a friend's home in the United States and then transfer it back.
The above two recommended models, Snap-T is suitable for spring and autumn, Retro-X is suitable for autumn and winter, are the star models of the fleece series and can be used as the main promotion. At the same time, in the face of relatively bad weather, Patagonia was the first to propose a layering system based on coping with the changing outdoor environment: the inner layer is damp and breathable, the middle layer maintains body temperature, and the outer layer resists cold wind and frost, proving that the emergence of functional clothing breaks the lagging thinking of brainless stacking heavy items.
Fleece is the positioning of the middle layer, which uses its own properties and surface fluff to store heat and maintain the body temperature level of the wearer. As for preventing heat loss, it needs to be handed over to other materials to take responsibility for creating a cold protection system.
In terms of fleece jackets, whether it is technology or concept, Patagonia can be said to be among the many top outdoor brands, the product line is the most complete, the development of many urban commuter and outdoor coats, the middle layer with Syncilla material, have excellent thermal effect.
In the past three decades of development, Patagonia has indeed relied on its own strength to be firmly in the recommended list of fleece clothing brands. Friends who are interested in Patagonia can read the April 2018 issue of the Japanese trend magazine "2nd", which gives a detailed description of the brand history, technology and collocation, which can be used as a reference.
At the end| the use of fleece wear
From the very beginning of the outdoor attributes, to the urban outdoor trend of urban commuting, the fleece has evolved into the annual fixed products of various brands, based on the warm positioning of the fleece itself, in the south, it is enough to wear outside.
However, in the north, as well as in cold, windy and rainy areas, fleece needs to work with trench coats, coats, and down items to create a cold protection system. Because the fleece is more about storing energy, and can not prevent heat loss, then the idea of patagonia stacking system gives us a good hint, but also can create a layer of wear, really keep warm while still handsome.