Patagonia, the most environmentally conscious American outdoor brand, was born in 1973, with a small shop selling mountaineering clothing supplies to grow rapidly to the development of surfing, skiing and rock climbing and other outdoor clothing and supplies branch line, there are many die-hard fans in Europe and the United States, even former US President Barack Obama is a fan of their family.
Patagonia (Patagonia) The scale is so large that it can be said to be one of the top outdoor clothing brands in the world, but they attach great importance to environmental protection, in addition to most of the raw materials for clothing from waste, they have set up a 1% FOR THE PLANET program, donating 1% of the company's annual turnover to various environmental groups, and calling on people from all walks of life to participate in this plan and contribute to the earth together.
In recent years, it has made a move that has made the industry dumbfounded, launching the WORN WEAR program to promote the 3R concept.
Repair: Broken or broken can also be easily repaired and used continuously
Reuse: It can be passed on to those who need it when we no longer need it
Recycle: When its useful life is over, you can send it back to Patagonia for recycling
It is to let you wear it for a lifetime or pass it on to those who need it, not to discard waste or buy new ones, which will undoubtedly reduce patagonia's revenue, but this environmentally minded clothing company boldly implements various plans, and you have to admire them.
Patagonia has become the new favorite of recent trends?
Classic Patagonia (Patagonia) has always been inseparable from fashion, trends and even the street, his classic Outdoor style and characteristic Logo were good at flipping in the early days of the Supreme photo, you can see the Supreme in many pieces, similar to the Patagonia logo, and even their Own Fleece material can pay tribute to it.
Don't even look closely and think it's really produced by Patagonia!
In addition, in recent years, the retro terry cloth Fleece material has become a hot hit, making Patagonia's classic Retro-X® Fleece series even more difficult to find, and the design of the furry fabric with the upper left pocket on the chest has become a dream style for every hipster? By the way, he is also made of eco-friendly recycled plastic, allowing you to buy clothes and be environmentally friendly.
Speaking of down jackets, Patagonia 's down is also one of the strongest, even if it is the first to start making ultra-lightweight down, of which the classic Down Sweater, it is not difficult to find the shadow of other brands in it, it can be seen that Patagonia (Patagonia) has successfully established the indicator of lightweight down jacket.
Let's take a look at how hipsters interpret Patagonia.
Kanye West
Speaking of trend indicators, of course, we have to look at Kanye West, who especially puts Patagonia (Patagonia) down jacket with a large size, creating an OVERSIZE feeling, which looks really fashionable and trendy!
Drake
Drake, a functional brand, traveled all the way from Stone Island to Patagonia, and Drake seems to be a classic, such as The Down Sweater and retro X series can be seen in him.
A$AP Rocky
The supposedly best-wearing rapper A$AP Rocky certainly doesn't miss Patagonia, and this Fleece Pullover is also a popular patagonia.
Shia LaBeouf
Former Transformers actor Shia LaBeouf wears avant-garde styles, even Kanye West has taken him, he is also a fan of Patagonia (Patagonia) Fleece Pullover, and even collided with the A$AP Rocky above!
Adrianne Ho
To say that the sexiest trend girl is of course not Adrianne Ho, and Patagonia (Patagonia) of course, there must be, and Drake also wear Retro X and Down Sweater series coats, Fleece furry material is both cute and handsome, and has recently been very popular with girls! I have to say that these two are definitely for friends who love Patagonia (Patagonia).
The above Retro-X® Fleece series is limited to listing every year, and the number is rare, so friends who have not bought it may wish to wait and see this autumn and winter!