In the snow in the north, drones slowly rise,
The snow recreates the painting of the male protagonist who was crumpled by his father.
The drone flies higher and higher,
My eyes also began to dim.
"Find love from a different perspective."
"Pulling away,
only to understand the whole of love. ”
In the year of the Spring Festival
The time when people are most emotional and undefended,
The tear point was poked into a sieve by major brands.
A bit sadistic, I then clicked on Chen Kexin's Spring Festival blockbuster "Three Minutes" with the iPhone X for the first time, and the little boy Tintin who carried the multiplication trick was like a tear gas canister.
No Apple products have been revealed, but countless people have deeply remembered this story related to the iPhone X.
It is said that this is the fourth consecutive year that Apple has released a Spring Festival advertising short film for the Chinese market, and it is also the first time that it has tried to completely eliminate the direct lens of any product in the film.
In 2017, Apple launched four 15-second Spring Festival Advertising Short Films - "Good Omens", "Family Portrait", "Color, Fragrance, Taste", "Fish every year", and invited 5 young Chinese artists to create New Year painting wallpapers.
Chen Chunhong's work "Family Reunion". Found your iPhone and iPad inside?
In 2016, musician Li Zongsheng filmed "Send You a New Year Song" for Apple, the picture is warm, not only has the Spring Festival elements of daffodils, lucky characters, and red envelopes, Li Zongsheng and his apprentices also adapted and sang "Congratulations and Congratulations" with the iPad Pro. There is a smell of time in the song~
In 2015, Apple launched a short video called "Old Records", which tells the story of her granddaughter who ripped, rearranged, and added her own voice to the records recorded by her grandmother when she was young, using an iPad and her grandmother (the actor is Chen Qi, the "Shanghai Grandma" we often see on TV since childhood). The music is very good~
On the day of the small Chinese New Year's Eve, JD.com also launched a short film. 2018 is the Year of the Dog, and Jingdong mascot - Jingdong Dog Joy played the leading role and "starred" in a Big New Year movie "JOY STORY: JOY and the Heron".
Our previous impression of the JD dog is like this:
The Jingdong dog in "JOY and the Heron" is like this ~ ~ ~
The owner took the playful JOY to the lake to fish, but encountered a heron who stole bait, and the loyal JOY launched a "bait defense war", which finally made the heron who stole the food fail to succeed.
Just when JOY was proud, he saw that the heron turned out to be a foraging mother, and saw this scene, JOY showed a kind side, and gave the bait to the heron, which resulted in the fish that the heron caught from the lake.
In addition to the logo at the beginning and end of the short film, there is no implantable marketing information, which is a heart-warming little story, so that the Jingdong dog in the previous impression of the plane is also "alive".
With the blessings at the end of "JOY and the Heron", I also wish you all:
The Year of the Dog is always accompanied by joy.
MAKE JOY HAPPEN.
Zhen found @ Shenzhen