Following the V-shaped rebound in the domestic market, on October 26, local time, Honor Mobile Fired the first shot to restore overseas markets.
On the same day, the Honor 50 series was released simultaneously in many countries in Europe, Africa and other regions, realizing a concentrated debut of honor mobile phones in the global market, which will land in more than 40 overseas countries in early November.
Glory fired the first shot at the recovery of overseas markets
On October 26, local time, the Honor 50 series was released simultaneously in many countries in Europe, Africa and other regions, realizing a concentrated appearance of honor mobile phones in the global market. As the first product released by Glory in the global market after independence, the Honor 50 mobile phone released this time includes four different styles of color matching of first snow crystal, ink jade blue, bright black and glory password, and was sold in France, Britain, Germany, Italy, Spain, Belarus, Saudi Arabia, Egypt, Iraq and other countries in early November, and will land in more than 40 overseas countries in the future.
Honor 50 series was first released in the Chinese market on June 16, the world's first equipped with Qualcomm Snapdragon 778G processor, officially launched in one minute to break through 500 million yuan in sales, the first sale day online, offline to create a new sales record. The continuous hot sales of honor 50 in China once boosted the rapid recovery of honor's domestic market share from 3% at the lowest point to 16.2%, achieving a V-shaped rebound in the Chinese market.
The Honor 50 and Honor 50 Lite models released to overseas users are the first products released in the global market after Honor independence. Zhao Ming, CEO of Glory Terminal Co., Ltd., previously said that the focus of overseas this year is to restore channels and operational capabilities, at present, glory channel customer relations in various countries are stable, the number continues to increase, and cooperation with major mainstream operators and channel providers has been fully restored. Honor's channel deployment is also further restored and improved, the Honor 50 series mobile phone officially launched in the global multinational market in November will open the form of online and offline dual-channel simultaneous sales, while some overseas markets will bring honor MagicBook series and other "1+8+N" products.
The reporter learned from Glory that not only overseas channels and retail systems, at this stage of Glory, the cooperation in the supply chain has also been fully restarted, and a number of global top supply chain manufacturers have reached long-term strategic partnerships, in terms of production and supply on the right track, during the honor 50 series of overseas conferences, Qualcomm executives in the European multinational market will be invited to attend and stand on the platform to fully carry out strategic cooperation between the two sides.
Overseas markets are expected to achieve a V-shaped rebound
On October 12, Honor's official Twitter posted that the Honor 50 series will be equipped with Google Mobile Services, which marks that Honor has got Google and GMS, and the mobile phone business has officially returned to overseas markets.
After being restricted by the United States and before independence, glory's overseas market suffered a major setback, in the words of glory CEO Zhao Ming, "glory overseas market has almost fallen to zero."
However, since it officially separated from Huawei on November 17 last year, Honor has begun to prepare for the restoration of overseas markets. On January 27 this year, Zhao Ming said that Honor is in talks with Google and hopes to resume its partnership with Google.
In August this year, about the recovery of overseas markets, Zhao Ming said in an interview with reporters that Honor is currently preparing for overseas shipments and sales, and now Honor has resumed business operations in more than 50 countries around the world, and the corresponding Honor 50 may be listed in more than 30 countries, and there will be more products listed in the future, mobile phones and tablets will support Google GMS services, he revealed that around October, Honor 50 series and Honor X20 can be shipped overseas, based on GMS.
"The Chinese market has recovered rapidly from 3% to 14.6% market share, and the rebound curve has exceeded everyone's imagination and expectations, and I believe that the overseas unknown curve will play more beautifully." In the middle of this year, Zhao Ming said.
"Honor's pace of expanding into overseas markets is accelerating. It is foreseeable that Honor will take the 50 series as the tipping point and will reproduce the scene of drawing a deep V-shaped rebound curve in the domestic market in overseas markets, accelerating its return to the head camp of the global mobile phone market. In response to the official sale of the Honor 50 series overseas market, the relevant person in charge of Honor said.
The recovery of the glory overseas market, or the revitalization of the glory industry chain, according to the reporter combing, Visionox, Shuobeide, Lihexing, Guanghong Technology, Zhongjing Electronics, Desai Battery, Changxin Technology, Huaying Technology, Olympian Technology, Fei Rongda, Yichang Technology, Tongxingda and other A-share companies have entered the Glory supplier system. In addition, A-share companies such as Tianyin Holdings and Ashde are also shareholders of Glory Mobile Phone.
Huajin Securities said that Honor will release flagship models for the first time since Huawei's independence, inheriting Huawei's genes in terms of brand, channel, technology and other aspects, and Honor's market performance in the second half of the year and in the future is worth looking forward to.