Guyue Longshan's net profit in the first half of the year increased by more than 30%, and the geographical shackles are still difficult to break

On the evening of August 17, The leading enterprise of rice wine, Guyue Longshan, released its semi-annual report, during the reporting period, the company achieved operating income of 764 million yuan, an increase of 31.91% over the same period of the previous year; the net profit attributable to the shareholders of the listed company was 88.1081 million yuan, an increase of 31.27% over the same period of the previous year.

Among them, Q1 revenue was 501 million yuan and net profit was 61.4169 million yuan, and Q2 revenue was 263 million yuan, and net profit was 26.6912 million yuan.

Guyue Longshan said that during the reporting period, as the domestic epidemic was able to effectively control the consumption scene gradually recovered, alcohol consumption ushered in a recovery. The company makes full use of its own advantageous resources, grasps market opportunities, takes consumer demand and market demand as the guide, sorts out and optimizes the product structure and actively explores the national market to achieve relatively stable business performance.

Specifically, the sales revenue of medium and high-end liquor and ordinary liquor is increasing, rising by about 30%; from the perspective of channels, the sales revenue of direct sales and wholesale agency channels has risen by about 27% and 30% respectively, and international sales channels have also risen by about 6%. From the perspective of various regional markets, the main Zhejiang and Shanghai markets rose by about 24%, and the Jiangsu region rose by about 47%.

Chinese food analyst Zhu Danpeng told Blue Whale Financial Reporter that rice wine is geographically restricted, mainly concentrated in the Jiangsu and Zhejiang regions, and it is difficult to find it north of the Huai River, so the overall volume of the rice wine industry is not large, and the profit is limited. The rice wine industry is carrying out the "five more" strategic layout of multi-brand, multi-category, multi-scene, multi-channel and multi-consumer groups, and to go to the national market by launching such a differentiated way of playing liquor products, which is possible from a macro point of view, but because the consumption of rice wine is affected by the consumption habits formed by the human and geographical environment, with strong regional characteristics, rice wine enterprises push liquor products in the national market do not have location advantages.

This article originated from Blue Whale Finance