In July 2012, a "Gangnam Style" came out, along with its creator "Uncle Bird".
In September, its music video broke the Guinness World Record and became the most popular video on YouTube, the world's largest video site; in December of the same year, Gangnam Style became the first video in internet history to exceed 1 billion views.
The creator of the Divine Comedy, "Uncle Bird", became famous for a time, and his songs were sung everywhere in the streets and alleys, from the official accounts of various countries to the entertainment channel's entertainers imitating his horseback riding dance, even children who did not know Korean could hum two sentences.
In his heyday, Uncle Bird was called the "world's top", an international superstar, and in 2012, he won the grand prize and made the most of the limelight.
With Gangnam Style, Uncle Bird was also nominated for the 2012 American Time Magazine Person of the Year.
However, Uncle Bird almost disappeared after this song, and the subsequent release of several albums did not attract the attention of the audience, and there was no sign of him on the Internet. What has Uncle Bird done wrong over the years?
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Uncle Bird, whose original name was Park Jae-sang, was born in 1977 in Seoul, South Korea, to a wealthy family, his grandfather was the owner of a semiconductor company, his father was the president of a listed company, and he grew up in such a prestigious family, he could study and live as he liked.
Because his famous work "Bird" has many imitations of birds, the name "Uncle Bird" spread.
After graduating from high school, Uncle Bird entered Boston University in the United States, and later applied for the world-famous music conservatory - Berkeley Conservatory of Music because he liked music, and Became an alumnus with Wang Lihong.
After graduating from university in 2000, he returned to South Korea to develop, determined to do a big career, and in 2001, he released the song "Bird" from "PSY from the Neurotic World" and debuted, and Uncle Bird was first recognized by Korean audiences.
Because of his lack of appearance, he did not release good songs in the next few years, so he suffered more than 10 years of silence. In the time of waiting for opportunities, Uncle Bird's behavior laid the groundwork for "overturning" in the future.
In 2005, fearing the hardships of military life, Uncle Bird bought an engineer's license to avoid military service in the army, but to go to a network company for military service. According to South Korea's relevant laws, men are required to perform military service, and it is absolutely not allowed to escape the censorship system with a fake certificate.
In 2007, the matter was revealed, and Uncle Bird had to join the army again. This matter did not attract the attention of netizens at the time. But when Uncle Bird appeared in front of the audience 7 years later as a popular top figure, this matter naturally became a time bomb.
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In 2009, Uncle Bird retired from the army, at this time, a large number of male and female groups in the Korean entertainment industry emerged, and all kinds of beautiful women and handsome men tightly attracted the eyes of the audience, and Uncle Bird without face value was naturally unattended. So Uncle Bird disregarded the image and became a comedian on the stage, but it was still a small paste.
Finally, in 2012, "Gangnam Style" came into being. A fat uncle with a big oil head and a horseback riding action is popular all over the world, and Uncle Bird's ten years of silence have finally been broken. Because of the cheerful and humorous tunes and brisk dance steps, Uncle Bird caught fire overnight and became the object of imitation by celebrities from all over the world.
Because the song was widely circulated, Uncle Bird quickly became famous, and he was invited to perform at the birthday party of the King of Thailand, the finale guest of The White House in the United States, and even went to the office of United Nations Secretary-General Ban Ki-moon to dance with him.
In 2012, Uncle Bird won the MTV Video Music Award and the New Media Award at the American Music Awards, and made his debut on stage; held a concert with 80,000 spectators in Seoul Plaza; danced a "horseback dance" with more than 20,000 fans in the square in front of the Eiffel Tower in Paris; and won the Best Video Music Tape Award at the "2012 MTV Europe Music Awards".
For a time, Uncle Bird became the most successful singer in Asia, and the scenery was endless.
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It is also because of the fire of this type of song of "Gangnam Style", Uncle Bird released a new song "Gentleman" while it was hot, continuing the fiery and bold style of Jiangnan, and thought that this time it would still arouse a global hot boom.
Unexpectedly, Cheng also Xiao He, defeat also Xiao He, it is precisely because the style is too bold, the audience is no longer interested, and even feel disgusted, but also because Uncle Bird himself is over-dressed, once banned by Korean television.
Coupled with the fermentation of the previous military service incident, there was even a former friend Kim Se-hoon who suddenly jumped out and said that "Gangnam Style" had copied his own work. As well as Uncle Bird visiting nightclubs, harassing women, smoking marijuana and various scandals reporting continuously, Uncle Bird fell off the altar and became infamous.
After so many years, Uncle Bird did not cause any major sensation after trying several breakthroughs, and completely stopped the flag and disappeared behind the scenes. He founded an entertainment company and cultivated a large number of outstanding artists: Kim Hyun-ya, Jessica, etc.
In June this year, Uncle Bird served as a mentor for a music program in South Korea, with a thin body and dark skin, and he could not see the image of the fat uncle of the past, but the bird uncle who had changed his image so much obviously could not make a splash.
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After all, an artist still has to speak with his work, rather than blindly being funny and eye-catching. Uncle Bird was brilliant, but almost short-lived. At the age of 44, he "disappeared" for many years, and becoming the boss behind the transformation may be a more suitable path for him.
Flowers without a hundred days of red, from fame and fortune to receive the disappearance, this is the real life!
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