There was a little in Anhui who dreamed that he could one day fight with a sword to go to the end of the world, so he only cared about the happiness of this dynasty.
One day, a small bottle of mineral water actually subverted the three views of the little bastard, and vowed to be a superior person. And he did skyrocket after that, becoming the noble "squirrel father" in front of people.
This little is Zhang Liaoyuan, when he was 19 years old, he went to play with his cousin when he had nothing to do. My cousin came back from the United States and is now doing business well. The cousin arrogantly took Zhang Liaoyuan to the restaurant, and the meal cost thousands of yuan.
At that time, my cousin also went to buy a bottle of mineral water for three dollars and washed his hands on the side of the road. Next to them, a middle-aged man in his 40s was waiting for them to wash their hands and try to pick up the bottle of mineral water.
At that time, pork was only three dollars a pound in the era, which was undoubtedly not impacting Zhang Liaoyuan's worldview. On the way back, Zhang Liaoyuan kept asking himself why some people could spend thousands of yuan on a meal and wash their hands with drinking water, while others could only barely live.
Because of this, Zhang Liaoyuan only understood the gap between the poor and the rich from then on, and he immediately germinated the dream of "changing his own environment" - entrepreneurship.
However, at that time, Zhang Liaoyuan, who had no background, no education and no skills, began to panic, and for the ignorance of many things in society, he chose to use more reading to make up for the gap.
So in the past few years, he has an unknown hobby: reading. He hid in the library with people behind his back, looking at those marketing books and various world famous books, which gave him more eyes to see the world.
In the process of reading, it seems to help him isolate himself from the noisy world of flowers and flowers outside.
But reading alone could not fill his stomach, and he had to find ways to earn money to support himself. In those years, he sold CDs, worked as a painter, set up a stall... He tried his best and tried many ways to make money.
After graduating in 1995, Zhang Liaoyuan worked as a laboratory inspector in a state-owned enterprise.
However, this idle work seems to lack a breakthrough point for Zhang Liao. The increasingly noisy world outside has also been seducing the young Zhang Liaoyuan. The thought of "I want to go to the sea" in my heart is getting stronger and stronger.
Naturally, the job could not encircle him, so he and his friends wholesale clothes to sell, but due to the difficulty of new customer expansion, the business failed.
The following year, he went to Dongguan with friends. Zhang Liao used to work as an electrician in a factory and as a waiter in a nightclub.
This experience taught him that self-esteem is also a double-edged sword, and it can inspire people's fighting spirit. I know that many people have been kidnapped by self-esteem, because they can't let go of that poor self-esteem, they have failed, but they have lost the dignity of society.
One of the most profitable may be running motorcycles, and when luck is good, Zhang Liaoyuan can earn sixty or seventy yuan in one night. Zhang Liaoyuan was very excited, thinking that this might be a business that could be done.
Just when he was about to show his skills, he was targeted by the city management. When he first got caught, he tried to run away or hide the key. After several dodges, he finally did not escape the palm of Chengguan's hand, and Mo's was eventually confiscated by Chengguan.
At this moment, Zhang Liaoyuan began to realize that society is not like a school, and his dream of becoming bigger and stronger is also out of reach.
Unable to survive, he returned to his hometown again and opened AVC stores, clothing stores, restaurants and cold drink shops. He kept thinking, what could he do?
Confused, he was arranged by his parents to work as an electrician for three years in the large state-owned enterprise Conch Group.
Later, he resigned when he could not stay. After eight years of entrepreneurial rushing, Zhang Liaoyuan, who was originally ambitious, was hit by the ground and had no skin, so he began to choose to believe in fate.
At home, he went to interview a well-known auto parts company.
Because of the secondary school period, he did not learn the technology well, there was no suspense, he was eliminated. Zhang Liaoyuan, who was helpless and bitter in his heart, no longer dared to break in, he only hoped that he could find a place for him to stay.
His hometown of Ningguo was the hometown of pecans, and at that time he was thinking about how to use e-commerce to help the development of his hometown industry.
After leaving, Zhang Liaoyuan made a thick pecan market research and analysis report with more than 100 pages, and went to the Zhan Group, which sells pecans, to recruit.
Maybe people are unlucky enough to start getting lucky. Although Zhang Liaoyuan's analysis report was very badly written, with a bunch of typos and no sentences. However, because the company's sales staff at that time was really insufficient, Zhang Liaoyuan was finally reluctantly admitted.
Zhang Liaoyuan did not know it, thinking that the company was impressed by his sincerity and talent, and he was proud of it for a long time, and his fighting spirit that had been destroyed for a long time was ignited again.
The company arranged for him to be in charge of sales in the Wuhu area. But what no one expected was that this would be a turning point in Zhang Liaoyuan's life.
Maybe it was too many failures, but this time Zhang Liaoyuan was full of energy.
And his previous failures also helped him. In just two years, he has achieved the second place in the performance of the entire province in the region in charge. Excellent performance, so that Zhang Liaoyuan became a sales manager.
At this time, in 2010, Taobao, Jingdong various e-commerce platforms began to develop rapidly. Zhang Liaoyuan aimed at this business opportunity and suggested to the company's senior management. Sure enough, the company's main sales of pecans exploded, and the annual sales reached tens of millions on Taobao.
Zhang Liaoyuan saw the success of this year, smelled the prospects of online sales, he continued to propose to the top management to expand the scale of production and sales, and he promised to achieve sales of 200 million within three years.
The top management felt that he was blinded by the performance, felt that he was talking about a fool's dream, and resolutely disagreed.
Zhang Liaoyuan, whose plan was rejected, sprouted the idea of starting a business. So he chatted with netizens on the Internet, a chat is more than four hours, Zhang Liaoyuan and the netizen to talk about their hearts, talk about ideas, talk about construction. And that netizen clapped his hands after listening to Zhang Liaoyuan's thoughts.
In that chat with netizens, Zhang Liaoyuan strengthened his determination to start a business. In 2012, he and four partners co-founded the company "Three Squirrels".
The start of each new company is difficult, and Zhang Liaoyuan, who has experienced 27 entrepreneurial failures, is no longer afraid at all. He is still full of enthusiasm and passion, coupled with the accumulation of previous work experience, the three squirrels have successfully developed.
When the company was first established, it was in a private house in Wuhu. In order to motivate the employees, Zhang Liaoyuan hung a slogan full of blood, "Either first, or perish", at the door.
Relying on the blessing of full of enthusiasm and capital, Zhang Liaoyuan finally became famous in the circle.
In the second month after the establishment of the three squirrels, the three squirrels received an angel investment of $1.5 million from IDG Capital in li feng's hands and got the first venture capital.
But what made Zhang Liaoyuan unbelievable was that the netizen who talked with her all night before starting a business was Actually Li Feng.
Feng Li is a partner at IDG Capital and has a large amount of capital and high-quality resources. Zhang Liaoyuan took advantage of Li Feng's "east wind" to seize the dividend period of e-commerce development and promote the rapid development of the three squirrels.
In the following year, the three squirrels were invested by Xu Xin, the "Queen of Investment".
These two are considered to be three squirrels and Zhang Liaoyuan's nobles, one of them let the three squirrels break out of the shell, and the other let the three squirrels completely stand firm.
In the 8 years of Zhang Liaoyuan's groping and rolling, the original netizen Li Feng has always been inseparable from him.
In the early stage of development, it is necessary to constantly burn money in order to develop, and Li Feng also resolutely supports Zhang Liaoyuan, constantly providing him with funds and adding bricks and tiles.
In 2017, the performance of the three squirrels grew slowly, and Zhang Liaoyuan couldn't sleep all night. Li Feng also accompanied Zhang Liaoyuan.
The two talked all night again and together they identified problems within the company. In the process of the three squirrels going public in waves, it was also Li Feng who went out to communicate and mediate, helped solve many problems, and finally helped it to successfully go public.
Inside the three squirrels, all employees are collectively referred to as "little squirrels", and Zhang Liaoyuan calls himself "squirrel daddy". In this squirrel empire, their thinking and action have reached an unprecedented consistency, relying on this effort and passion, the three squirrels have sung all the way, quickly seized the market, and gradually entered the right track.
The three squirrels took only five months, and in the Taobao Double Eleven event that year, the sales reached 7.66 million.
From 12 years to 16 years, the turnover has doubled, the performance of the three squirrels has exceeded 7 billion, and it has taken 5 years to catch up with the industry predecessors who have been established for nearly 20 years, and has become a dark horse, which has shocked countless established companies in the industry.
Three squirrels cast a wide net in major film and television programs and cast a lot of advertisements. This advertising promotion investment has made Three Squirrels gradually become a big brand that is well known.
In the double eleven e-commerce promotion activities in recent years, the marketing volume of the three squirrels has also ranked first for three consecutive years.
However, the three squirrels still have some problems. Because the three squirrels completely rely on values and internal driving forces, they take off through the e-commerce outlet, so there are many problems hidden inside.
Zhang Liaoyuan strategically achieved transformation, invested in offline layout of physical stores, and expanded from the initial single category to all categories of snacks. At the same time, the company also implements a scoring system, doing more and taking more, and maximizing the enthusiasm of squirrels. These reform guidelines have revitalized the three squirrels that have deviated from the track.
When we are young, watching all kinds of successful people on TV, we all think that when we grow up, we will become the same people as them. And the children who watched tv reverie at that time grew up, and some of them chose to start a business.
However, the road to entrepreneurship is not smooth, and the road to entrepreneurship is full of dangers.
As the saying goes, failure is the mother of success. Not defeated by the suffering of reality, always maintain resilience, ready to bottom out.
Zhang Liaoyuan relied on the experience summed up by this failure, and the books he usually read cultivated his business acumen, helped him accumulate in the snack industry, and finally prompted him to successfully create three squirrels.