Food Business Network News On September 18, the high-end interview column of Food Business Network "Food in China" interviewed Shanghai Licheng Nutrition Technology Co., Ltd. at the China International Health and Nutrition Expo.
Licheng Company is a company dedicated to the research and development, production and sales of nutrients integrated business for 20 years, with 32 invention patents, 6 high-tech products, and participated in the formulation of 4 national standards. Li Ying, General Manager of Li Cheng Medical Nutrition Division, was interviewed by us.
Reporter: Mr. Li, please briefly introduce our company, and the main products brought by this exhibition?
Mr. Li: Licheng Company is a company dedicated to the research and development, production and sales of nutrients integrated business for 20 years, with 32 invention patents, 6 high-tech products, participated in the formulation of 4 national standards, in 2012 involved in the field of medical nutrition, research and development, production of more than 30 kinds of nutritional preparations, covering more than 1,500 hospitals across the country, can meet the personalized nutritional needs of clinical nutrition, but also for different disease groups to provide accurate nutritional solutions. In the research and development and declaration of special medical food, we have also invested a lot of manpower, last November, approved the first domestic certificate of adult pre-digestion of formula food for special medical purposes--- Li Cun Youtai, this exhibition, we will bring this main product.
Reporter: Can you give us a brief introduction, what is the biggest feature of Licun Youtai, as the first approved "adult pre-digestion special medical food" in China?
Mr. Li: Li Cun Youtai is the first approved "adult pre-digestion special medical food" in China. The significance of "pre-digestion" is that the protein in the product has undergone pre-hydrolysis, mainly short peptides, which can be quickly absorbed by the human body, even patients with gastrointestinal insufficiency can also be effectively absorbed, correcting the negative nitrogen balance. In addition, 50% of the fat of Li Cun Youtai comes from high-quality fat MCT, which can reduce the liver burden of patients with fast energy supply; it is suitable for people over 10 years old who need to supplement nutrition due to eating obstruction, digestive and absorption disorders, and metabolic disorders, and can be used as a single source of nutrition, oral and tube feeding.
Reporter: What is the significance of Li Cun Youtai as a special medical food to the pharmaceutical market, and what is the expectation that Li Cun chose to release this product at this exhibition?
Mr. Li: Special medical food is a new type of new product that implements national registration management, and has a wide range of target consumers. According to 2019 data, based on 150 million inpatients + 300 million out-of-hospital patients per year, the annual demand population exceeds 450 million person-times, and the annual capacity of China's special medical food market will reach more than 100 billion. According to statistics, the global annual consumption of special medical food is about 56-64 billion yuan, and the market is increasing at a rate of 6% per year; while the application of China's special medical food started late, the current market size of special medical food is only 1% of the world, but in recent years, it has achieved rapid growth, with an average annual speed of 37%, which means that the special medical market will be a blue ocean market with great potential. Li Cun Youtai, as the first and only adult pre-digestion special medical food on the market, hopes to be able to use this drug fair to attract many willing pharmaceutical customers, and we will work together to seek win-win development in the field of special medicine.
Reporter: How is the service model of the Licun brand and the word of mouth within the professional channel formed?
Mr. Li: Li Cun series of enteral nutrition preparations, since its listing in 2012, has been with stable quality, professional brand image, the ultimate customer experience to serve the national clinical nutrition physicians, we have professional product managers and marketing team of more than 30 people, every year will participate in the national, provincial important nutrition academic conferences, professional academic and brand promotion; for product pre-sales and after-sales have any questions, we also have territorial sales personnel in important provinces and cities across the country and local dealers and hospitals to dock, Solve the problems of clinical nutrition physicians in a timely manner and give satisfactory answers. Product manager + local sales + local distributors, the formation of a professional service team, in the hospital and outside the channel, the formation of "force storage, the choice of professional nutrition doctors" such a reputation.
Reporter: Can you reveal that after Li Cun Youtai, what follow-up actions will Licheng take in product development?
Mr. Li: The Collaborative Innovation Center jointly established by Li Cheng and Jiangnan University is a collaboration with Academician Chen Jian, 50+ doctoral teams, 50+ engineers, relying on the State Key Laboratory of Food Science and Technology of Jiangsu University, the National Functional Food Engineering Technology Research Center, and the Industrial Technology Research Institute of Jiangnan University to carry out the forward-looking research and development project research of "Nutritional Intervention for Metabolic Diseases of Chinese Groups and Development of Special Medical Food", and in the future, we will continue to develop a series of special medical foods that meet the Chinese system. I hope that everyone can continue to pay attention to the development of Licheng, and also hope that Li Cun can become an excellent national brand in the field of medical nutrition!