Source: China Economic Network
After the forum, Yang Kai, partner of Yonyou Salary and Welfare Society and president of the Yonyou Social Employment Research Institute, was interviewed by the media on the format of brand live streaming with goods in a full-dimensional analysis, and jointly discussed the effective methods of brand live streaming with goods, the development trend of the future industry and how to promote rural revitalization. Yang Kai said that Yonyou Salary and Welfare Society was incubated and established within the Yonyou Group in 2016, and it is also the first Internet-form company in the UFIDA system to take solutions and enterprise services as the core products. Since its inception, it has continued to deepen socialized employment, providing solutions for enterprises in the form of employment with new economic formats as the main category, and providing legal support and related financial and taxation services for workers with flexible employment.
The COVID-19 pandemic has accelerated and promoted the overall development of online business, and as a new marketing channel for enterprises and brands, live streaming has brought a new breakthrough and model to the original economic form. To this end, the Ministry of Human Resources and Social Security and other relevant government agencies, in the new model of network sales, specially added a number of network marketers based on the new needs of the Internet development of the new demand of the post, in order to promote and meet the needs of different groups of people socialized employment. Yang Kai said that in August this year, the Youfu Research And Learning Agency under the Yonyou Salary Welfare Society and the China Advertising Association reached a strategic cooperation to jointly create an "Internet marketing job ability training and certification system" to send professional Internet marketing talents for enterprises, and the two sides agreed that the relevant experts of the China Advertising Association would check and review the overall course, obtain a joint certification certificate after passing the examination and certification, and promote and help the development of employment through this system training.
Yang Kai said that enterprise self-broadcast is an irreversible trend of future interest in e-commerce, when more and more similar brands join self-broadcasting, the "cake" is divided less and less, how to directly and effectively live stream with goods is particularly important. In the future, Yonyou Salary and Welfare Club will help more enterprises enter the brand live streaming with goods, provide enterprises with multi-link services such as "new marketing training empowerment, team training + internship, skill certification training, live broadcast consultation", empower enterprises to live stream the new upgrade of people, goods and fields, transport a steady stream of talents for enterprises and the live streaming industry, help enterprises open new channels for live streaming marketing, and become the leader in the live streaming industry.