After watching more harem palace fights in costume dramas, I think everyone has begun to miss the fairy plot scene of the fairy fight.
Today I will recommend a film of a real immortal fight, the key is to gather 12 gods in one breath!
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Sharp-eyed friends should see that this is a warm-up advertisement for the 99 budget festival officially announced by Juhuasuan this year.
The reason why Xiaobian was aroused by its curiosity when looking for materials (touching fish and surfing) was not only to see classic roles such as Nezha, God of Wealth, Jiang Taigong, etc., and to put together a crossover drama on a table, but most importantly, he wanted to see what kind of novel scene the "immortals with goods" would be.
As for the 99 bargain festivals that invited all kinds of immortal towns, what is the ingenuity of the marketing method behind it? You may wish to taste it with xiaobian.
The warm-up advertisement mentioned at the beginning, I believe everyone has watched it more than once.
Some were to distinguish the true appearance of these immortals, and some were to see clearly what treasure artifacts were in the hands of the various immortals.
However, when seeing Chang'e's appearance CP is not a jade rabbit but a big-name cosmetics, WenquXing holds a brush in his hand and mobile phones, computers, iPads do not leave his body, and the god of wealth flies to the sky to throw red envelopes and other cross-through pictures, I believe that many post-90s feelings will be: the dimensional wall of childhood memories is broken!
The mix and matching of characters and goods at first glance can harvest a dazzling effect, not to mention, the key is to find that the idea of juhuasuan also played "two eagles with one stone".
On the one hand, the various "immortals" selected in the advertisement correspond to all kinds of goods with deep meaning, whether it is the use of "the god of wealth to sprinkle red envelope rain" to imply the welfare of the "tens of billions of subsidies" of the 99 bargain festival; or the use of "land public specialties" to highlight the advantages of juhuasuan's "good goods from the place of origin", which are natural enough, fit and not blunt.
On the other hand, advertising aims at the concept of "immortals", which is well known to the public, and undoubtedly wants to create a channel for the brand to enter the public topic through the specific image of the immortals, and then borrow the derivative meaning of "immortals" to make everyone associate with the series of "immortal products" of the 99 Bargain Festival.
This kind of advertising creativity that skillfully uses symbolic narrative scenes and establishes rapid associations between users and products is a pioneer in the 99 bargain festival to seize cognition and stimulate participation.
Coincidentally, after the warm-up of the advertisement, another creative advertisement of the 99 Bargain Festival also implies the same "heart".
Ten years ago, netizens did not understand and asked: Is this a divine horse? Ten years later, the 99 Bargain Festival raises a new question: What exactly is the "Divine Code"?
Is it the character spit out by the divine horse in the famous painting? Is it the code that the carousel pedaled out? Or is it the sacred horse that runs in the city at night? After watching the video, we learned that the original god horse is not a horse, but another god "code".
In this new concept, Juhuasuan not only makes the "god code" into an exclusive logo of equity goods, but also points the role of the "god code" to a seductive "god code in-house purchase meeting", and cleverly links it with the station play of "getting the ultimate scarce goods purchase qualification", triggering a discussion of hot topics.
In contrast, it will be found that this TVC is also aimed at the "shenma", a popular meme that is well known by young people and even has a bit of memory, and has renovated the ancient Internet pop culture in another way, while creating an exclusive symbol to communicate consumers.
I have to say that this wave of creative output through symbolization, to create an interesting and fun brand image, trigger hot discussion and participation in the operation, can be regarded as a retro new style played by Juhuasuan.
Under the background of consumption upgrading, the awareness of this year's young people for the brand is no longer limited to simple quality assurance, but more to high-fun interactive participation, hoping to obtain more personalized experience and value recognition from consumer behavior.
This year's 99 bargain festival is also well aware of this.
In addition to being unexpected in advertising creativity, Juhuasuan is also a strange trick in terms of gameplay, through online and offline global actions, step by step to let users enjoy playing in it, and even willing to use the role of tap water for brand word-of-mouth communication.
Specifically, on the one hand, the 99 Bargain Festival has a new set of "god code" gameplay.
After announcing the new concept of "god code" through the advertising official, Juhuasuan immediately announced the specific "code grabbing" strategy, playing the first trick to attract young people to participate.
In the strategy, there are four ways to get the "God Code".
In the first focus station, during the event, the mobile phone Taobao search "God Code In-purchase Meeting" will have a lottery opportunity to enter the venue, and then every 2 people can be drawn again, and the daily limit is 6 people.
The second kind of focus live broadcast room, from September 2 to September 11, Juhuasuan official selection officer "Liu Yidao" Liu Tao, Tmall Gold Medal Star Selection Ambassador Liu Xuan, Tmall Star Selection Recommendation Li Hao will arrange a wave of "god code" in the live broadcast room; and Lie'er Baby, Sydney and Lin Shanshan will also conduct a special live broadcast with The Bargain Z Selection, link with the new generation, and randomly announce a wave of "god code".
The third is more like an Easter egg game, the whole network hundreds of mysterious KOLs, limited "god code" is released from time to time, making people eager to always remain "vigilant", once found, quickly take it.
The fourth kind focuses on Juhuasuan to cooperate with Henan Satellite TV to create a blind box concert of "Magic Night of Shenma". Not only is the content of the program closely related to the "code", but there are also hidden surprises, and each program has a "wonderful" code distribution link, which is full of attraction.
Under these four-step strategy, in order to get the admission ticket of the "God Code In-Purchase Meeting", "Do you have a code?" "Did you grab the code?" It quickly became a new social mantra for everyone and fermented into a socialization event for the whole people to find "code".
Among them, there are stars such as Tan Weiwei, who tests the eyesight of fans with exclusive eye charts and causes fans to watch strongly; there is also the participation of KOLs who ferment and find "code" heat waves, which together lay the groundwork for the breaking of the circle of the 99 bargain festival.
On the other hand, the 99 Bargain Section chooses multiple angles for cognitive occupation, renewing the mental goal from a simple "cost-effective" to "cost-effective for young people".
As the last code channel of the "God Code" game, the "Magic Night of The Divine Horse" created by Henan Satellite TV is one of the steps.
Different from the ordinary evening party, "Magic Night of The Divine Horse" not only created a super music lineup composed of the Pain Band, Tan Weiwei, Wang Sutaki, Yu Chaoying, the landlord's cat, and laziness, but also invited Henan Satellite TV to go out of the circle with the "Dragon Gate King Kong" program to surprise the new dance work of the original class.
In this concert focusing on multiple circles, the young group felt a good-sounding, good-looking, and fun interactive experience, and Juhuasuan also solidified the cognitive occupation of old users and the strong circle of fans of new traffic.
In addition, Juhuasuan also cooperated with phoenix legends to create the "Signature Dance Steps" of the Bargain Festival, and launched a dance style MV.
The magical melody with the game style full of childhood memories of killing not only rose sharply in the brainwashing index, but also set off an interactive topic of #Phoenix Legend Budget Nine Blocks Nine MV# on Weibo, and the passages created based on the top lyrics and dance steps in the MV quickly became popular.
Some netizens joked that this was "a piece of five songs" according to the lyrics of "dance with me"; some netizens were caught off guard by picking the same octopus bag in the MV, which spontaneously created new content between users that can quickly produce interesting and fun, so that the brand volume continues to expand, and also pushes the sound of the 99 bargain festival to a climax.
This series of precise gameplay focusing on young people has enabled 99 Bargain Festival to borrow the form that users like, promote the fission spread of brand sound, and also open up new possibilities for brand marketing.
As an S-level promotion of Juhuasuan, 99 Bargain Festival has been making efforts to establish a "cost-effective mind" between users and brands since it entered the consumer's vision in 19 years. However, with the upgrading of consumption and the penetration of the Internet, the reshuffle of the brand market has accelerated, it is easy to "create festivals", and maintaining "novelty" is the ultimate problem.
From the output of content creativity to the upgrade of interactive gameplay, the 99 Bargain Festival has played a new connotation of "Immortal" and "God Code" these network pop cultures this time, and also played a set of global marketing combination punches with insight into young people, which is undoubtedly a vivid interpretation of the brand value of "Juhuasuan, every day is worth it".
Through the new mental selling method, it will eventually drive the upgrading of the supply of youth, realize the continuous circle of fans of this high-quality traffic of young people, and also make the playing style of Juhuasuan 99 Bargain Festival this time called an innovative case of brand rejuvenation.