Recently, the Qingdao Municipal Market Supervision and Administration Bureau issued the Administrative Penalty Decision of the Qingdao Municipal Supervision Office (2021) No. 03078, and Qingdao Ke'en Stomatological Hospital Co., Ltd. was suspected of publishing medical advertisements without marking the "Medical Advertisement Review Certificate" in June 2021, and using news reports to publish medical advertisements in disguise. Fined 10,000 yuan!
It is understood that this is not the first time that Kern Dental has been punished for advertising problems
A company dedicated to oral therapy was frequently fined for advertising problems and had to be pondered.
In fact, consumers do not value how good the advertisement is, but more concerned about the treatment is unreliable, every false marketing, is a failure to live up to the trust of consumers!
There is no better reason why advertising is annoying than unworthy bragging, exaggerated publicity, and consumers are deceived.
According to the enterprise investigation: Qingdao Keen Stomatological Hospital Co., Ltd. was established on 2016-08-22, the legal representative is Cui Hang, the registered capital is 30 million yuan, the unified social credit code is 91370202MA3CFKYX6Q, the enterprise address is located in No. 166, Fuzhou North Road, Shibei District, Qingdao City, Shandong Province, the industry is health, and the business scope includes: carrying out business activities according to the "Medical Institution Practice License" issued by the health department (projects that require approval according to law, Business activities can only be carried out after approval by the relevant departments). The current operating status of Qingdao Keen Stomatological Hospital Co., Ltd. is an operating (opening) enterprise.
According to the information, Qingdao Ke'en Stomatological Hospital Co., Ltd. has been administratively punished twice for violating the Advertising Law, and Qingbei Municipal Supervision and Guangdong Division [2020] No. 61, Qingshang Industry and Commerce Guangdong Branch (2018) No. 144, and Qingshi Supervision Office [2021] 03075 have been fined a total of 121,000 yuan!
<h1 class="pgc-h-arrow-right" data-track="15" > Further reading one:</h1>
<h1 class="pgc-h-arrow-right" data-track="16" > Texas Kern Oral Fraud Institute of Stomatology of Shandong University was punished</h1>
In September 2017, dezhou Kern Dental used the logo of "Shandong University Institute of Stomatology" in its business premises to publicize without the authorization of the Institute of Stomatology of Shandong University, misleading consumers into believing that it was connected with the Institute of Stomatology of Shandong University, and in the absence of relevant organizations granting or demonstrating that it was an "International Implant Center", in order to improve its commercial influence and gain the attention of consumers, it used the "International Implant Center" logo in its business premises for publicity.
The above-mentioned acts of Texas Kern Stomatological Hospital violate the first paragraph of Article 8 of the Anti-Unfair Competition Law of the People's Republic of China: "Business operators shall not make false or misleading commercial publicity about the performance, function, quality, sales status, user evaluation, and honors of their goods, so as to deceive or mislead consumers."
According to the provisions of the Anti-Unfair Competition Law of the People's Republic of China, "Where a business operator violates the provisions of Article 8 of this Law by making false or misleading commercial publicity about his goods, or helps other business operators to conduct false or misleading commercial publicity by organizing false transactions, the supervision and inspection department shall order the illegal conduct to cease and impose a fine of between 200,000 and 1,000,000 yuan; if the circumstances are serious, a fine of between 1 million and 2 million yuan may have the business license revoked". On November 10, 2020, the Dezhou Municipal Market Supervision and Administration Bureau imposed an administrative penalty of a fine of 200,000 yuan.
<h1 class="pgc-h-arrow-right" data-track="26" > Extended reading two:</h1>
<h1 class="pgc-h-arrow-right" data-track="27" > Weifang Ke'en Stomatological Hospital is suspected of fraudulently using the name of the Institute of Stomatology of Shandong University to falsely advertise! Delisted overnight after media exposure! </h1>
On March 5, 2021, the reporter came to Weifang Ke'en Stomatological Hospital located east of Dongfeng Street, Kuiwen District, Weifang City, only to see that the "Institute of Stomatology of Shandong University" was conspicuous and imposingly decorated in the position above the hospital entrance. Subsequently, the reporter learned about the relationship between the hospital and the institute from the Staff of Kern Dental, and the staff said after contacting the relevant person in charge: The person in charge has gone to the field, and he cannot come back in the near future, and he cannot reply to the reporter on this matter at present.
In response to this matter, the reporter called Shandong University, and the staff told reporters: I do not understand this, and the specific situation can be consulted at the Stomatological Hospital of Shandong University to understand the situation.
On the afternoon of March 5, the staff of the publicity department of the Shandong University Stomatological Hospital replied to the reporter after understanding the situation: The Shandong University Stomatological Hospital has not set up the "Shandong University Institute of Stomatology", and has not had any cooperation and affiliated relationship with Weifang Ke'en Stomatological Hospital.
<h1 class="pgc-h-arrow-right" data-track="40" > Extended reading three:</h1>
【Violation of radiological diagnosis and treatment management regulations #Jinan Ke'en Stomatological Hospital was fined#】 Radiation hazards in radiation diagnosis and treatment are sensitive issues that people are increasingly concerned about. A few days ago, Jinan Ke'en Stomatological Hospital Co., Ltd. received an administrative fine for this.
Tickets have become commonplace,
Advertising violations are one after another,
Enterprises should pay attention to the improvement of their own strength,
What do you think?
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