Since 2018, the traffic growth of the Internet has reached a bottleneck period, and now it is becoming more and more difficult to obtain customers, and the traffic is becoming more and more expensive, while the traffic fraud and traffic traps of major platforms are becoming more and more serious. Faced with such a situation, the growth of many enterprises is already weak, the return on investment is getting lower and lower, and the profit margin is getting smaller and smaller.
First, why should enterprises establish private domain traffic?
Set up a private domain, privatize traffic, just like you build your own fish pond, you can raise fish in the fish pond; The bigger your fish pond, the more you harvest. In the daily operation of private domain traffic, even if there is no exclusive activity, it is necessary to interact with customers frequently to increase their exposure. And in daily activities, we subtly increase customer familiarity and trust in us. In this way, the degree of cooperation in the later stage of marketing activities is high.
2. How do enterprises operate private domain traffic?
1. Omni-channel smart code
Omni-channel customer leads, one code into the pool, never lose, automatic reach, follow up feedback, lock each customer lead, the number of clue sources is clear and verifiable, which is convenient for enterprises to continuously optimize delivery and channel strategy.
2. Sell materials in the middle of the platform
AI assistant fast response, intelligent material quick reach, in the undertaking stage to prevent the loss of effective clues, you can set up automatic push posters, articles, videos, folders, brochures, PPT, case library. Smart business cards and other content materials and welcome words, the first touch is professional, timely and efficient.
3. Customer identification radar
Eliminate the loss of high-intention customer leads, according to customer behavior, automatic customer classification, high-intention customers, silent customers at a glance, key behaviors triggered by customers, the system automatically improves the portrait label, real-time feedback on customer interaction behavior, and finds where customers pay attention.
4. Silent clue activation system
According to the customer's silence cycle, customize different activation strategies, push different content each day after the customer is silent for 1 day, 7 days later, 15 days later, multi-dimensional personalized customization configuration, to meet the advanced needs of enterprise activation of silent customers; formulate push rules, the system automatically reminds all employees to implement the rules to send messages, effectively reach customers; real-time presentation of activation data, dynamic evaluation of activation strategies, to prevent the loss of clues false silence, circle of friends operation SOP, increase exposure to strongly reach silent customers.
5. Fission tracking system
Visualize the fission range and link, find and motivate the best fissioner, and continuously obtain fission customer leads to prevent the loss of each fission lead.
6. Private domain traffic pool management kanban board
It can supervise the lead data of each channel, dynamically update the data, and grasp the information such as new leads, lead activation, effective leads, and lead trends in real time. Look at the channel: how much traffic each channel brings, how the conversion effect relies on data to make channel delivery strategy adjustments, targeted. Look at the content: according to the customer's reading time targeted optimization of materials, do content optimization based on real-time data feedback, with data support, the user's focus determines our adjustment direction. Look at employees: The degree of contribution of each employee to the company, visually showing the degree of effort and initiative of employees.
3. What are the benefits of enterprise operation of private domain traffic?
1. Cost-effective
Diverting traffic from the public domain traffic and obtaining exposure requires a higher fee, and this cost is constantly rising. For example, the bidding ranking, from a few yuan a hot word to now tens of dollars a keyword. Costs are rising, but effects are decreasing. Private domain traffic, such as WeChat groups or QQ groups, can be more easily done to do activities, get exposure, and at the same time is a very convenient initial start volume for doing activities.
2. Facilitate communication and feedback
For example, we have accumulated fans through public accounts, vibrato, etc., but we want to interact with fans, so if we get some suggestions, it is difficult for the two sides to communicate immediately and without obstacles. Unlike private domain traffic, we can communicate freely through QQ, WeChat or community.
3. Easy brand maintenance
We can shape the image of the enterprise and the brand through the output of the official account and other content. However, to maintain the image of the brand, it is more necessary for the user to be perceived. The private domain traffic pool allows users to feel the enterprise service at close range, so that users can communicate and feedback immediately if they have questions, which is conducive to the brand communication of the enterprise.
Private domain traffic will be the focus of enterprise development in the next few years, and another city attaches great importance to the combination of private domain traffic and super membership. Especially when future growth is becoming more and more difficult and traffic is becoming more and more scarce, so enterprises should pay attention to this problem and build their own private domain traffic pools as soon as possible. Consultation 18937651207 weChat same number