With technology as the core driving force, Anyou Group is preparing to attack and develop the aquatic products business with highly distinctive functional feeds and strong R&D capabilities
Text/Figure Aquatic Frontier Li Vanadium
"Anyou entered the Rudong market a little later, but not too late, we are still here." Mr. Chu Guodong, President of Central China District of Anyou Group and General Manager of Nantong Anyou, said with a smile.
Anyou Group, a legendary name in China's feed industry, originated from Taiwan, grew up in the mainland of the motherland of high-tech agriculture and animal husbandry group, founded in 1992, after nearly 30 years of development into China's feed industry pivotal professional feed production enterprises, ranked among the top 30 national feed enterprises. At present, there are more than 70 molecular companies in the world, and it is expected to produce and sell about 3 million tons of feed in 2021. Anyou Group is a well-known agricultural and animal husbandry group with scientific and technological research and development capabilities, as early as 2011, Anyou set up an enterprise research institute, which has fisheries research institute, microbiology research institute and other departments, with nearly 10 doctors and nearly 20 masters and other professional and technical personnel.
Global distribution map of subsidiaries of Anyou Group
As far as the aquatic feed sector is concerned, Anyou has even made a layout more than ten years ago, and has many years of experience in aquatic feed sales in major aquaculture areas such as Jiangsu, Hubei and Fujian. Nantong Anyou Biotechnology Co., Ltd. (referred to as Nantong Anyou) is the largest aquatic feed production enterprise invested by Anyou Group in the mainland, the company covers an area of more than 50 acres, with an investment of about 128 million yuan, with 4 modern aquatic granule lines, 3 aquatic puffing lines, and an annual production capacity of 150,000 tons of aquatic feed.
Recently, Aquatic Frontier had the honor to interview Mr. Chu Guodong to exchange and discuss the competitive advantages and development plans of Anyou Group in the South American White Shrimp feed industry.
Chu Guodong President of Central China of Anyou Group and General Manager of Nantong Anyou
The timing and advantages of aquatic feed are obvious, and the target is 500,000 tons in 2023
Aquatic Frontiers: What are the development ideas of Anyou Group in the aquatic feed business?
Chu Guodong: China's aquatic feed currently has a scale of more than 20 million tons, and the development space is huge, Anyou is very optimistic about the prospects of the aquatic feed market. Based on Anyou's scientific research and innovation ability and comprehensive strength of enterprises accumulated over the years, we are still very confident to share the cake of aquatic products with our peers. We are committed to promoting the development of Aquatic Feed in China in the direction of nutritional precision, creating value and adding value to aquaculturists. Anyou has been making aquatic products in Taiwan for more than 30 years. In Fujian, Guangdong, Hubei, northern Jiangsu and other places, Anyou aquatic feed has also been developed for more than 10 years. According to the strategic transformation call put forward by Mr. Hong Ping, the founder and chairman of the group two years ago, after the annual sales volume reached 3 million tons, Anyou feed business should move from single to diversified, and the three series of aquatic livestock and poultry should be developed in synergy, reaching 5 million tons of production and marketing scale in 2023.
In general, Anyou will vigorously develop aquatic feed, which is a strategic decision of the Group. At the same time, we are also confident enough to work with our outstanding counterparts to promote the value and scale growth of China's aquatic feed. By 2023, the annual sales volume of Anyou aquatic products is planned to reach 500,000 tons.
Aquatic Frontier: What are the characteristics of Anyou Group in terms of aquatic feed positioning?
Chu Guodong: Anyou is an enterprise with scientific research as an enterprise characteristic, and the characteristic positioning of Anyou aquatic feed is summarized into three keywords, "accurate, environmentally friendly and efficient". We believe that at present, China's aquatic feed formula as a whole is still in a relatively extensive stage, and it is not fine and precise enough compared with the livestock and poultry feed formula. Anyou's original intention is to be the global leader in juvenile feed, in fact, the precision of nutrition requirements for juvenile feed is the highest. We want to make a difference in the field of aquatic precision nutrition.
As early as 2013, Anyou proposed the concept of environmentally friendly feed, and was the first in the feed industry to promote low protein, high amino acids and precision nutrition formulas. Environmentally friendly feed can effectively reduce the discharge of animal manure and nitrogen and phosphorus pollution, significantly improve water quality and breeding environment, and avoid unnecessary costs caused by waste of feed nutrition to farmers. In the field of aquatic feed, we also adopt this formulation design concept. If you achieve precision nutrition and environmentally friendly nutrition, high efficiency is actually a benign result.
Nantong Anyou Biotechnology Co., Ltd
Leverage the market with highly distinctive functional products
Aquatic frontier: The shrimp feed industry is very competitive, and now Anyou also attaches great importance to the shrimp market, what is the development idea of this group?
Chu Guodong: We judge that with the increase in the production of shrimp farming in the past two years, shrimp may also become ordinary breeds like other special aquatic species, which we call "special breeding ordinary". The profits of the industry will also transition from the profiteering period to the Puli period, or even the micro-profit period. Therefore, shrimp farming, like all farmed animals, six major factors must be strictly controlled, one is indispensable, otherwise farmers will face greater risks, and the industry will not develop benignly. As far as the six factors mentioned earlier: variety, nutrition, health, management, environment, environmental protection, Anyou have their own ideas. In terms of shrimp seed, Anyou has its own plan. Nutrition is Anyou's specialty. In terms of health, we have developed a functional product featuring insect protein nutrition, Healthy Shrimp Feed, which has been well received.
Insect protein nutritional functional product - healthy shrimp feed for flies
Such as Donggudun shrimp breeding master Feng Boss
On April 28 this year, the whole process of using Anyou "Fly Health", May 16 proofing, shrimp size from 150 head / kg to 50 head / kg, statistical material 85 packs, equivalent to the material ratio of 0.98, breeding and use of almost no seedling phenomenon. On June 19, the second phase of the sampling of Tangkou continued, the shrimp size was 25 fish /kg, and the customer commented that the quality of Anyou shrimp was indeed efficient.
The shrimp raised by Anyou "Fly Health" has a beautiful body color and is resistant to long-distance transportation
Such as The shrimp breeding master Liu Boss of Dongshuangzao Village
40 small sheds, seedling density of 60,000 tails / shed, this year also experienced a "fly health" disease resistance and growth brought about by the extraordinary feeling. On April 25, 2021, the use of Anyou "fly health" functional material, the end of May market is better, began to produce shrimp, shrimp market specifications are generally 35 tails / kg, spring shrimp single shed output of about 1500 kg, breeding benefits of a single shed net profit of 11,000 yuan.
Shrimp farming master Boss Liu (center) has become a loyal fan of Anyou "Fly Health". On the left is Dr. Wang Zhi, formulator of Anyou Group, and on the right is business manager Ming Haichao
Anyu "虻health"
In addition to functional shrimp feed, we have also launched the "Oriental Sunrise" series of shrimp feeds for high-density aquaculture such as factory, high ponds and small sheds.
Yangkou town shrimp breeding master Gu boss
120 sheds, spring stubble shrimp all use Anyou "Oriental Sunrise" shrimp feed, breeding cycle of 90 days, shrimp size 35 / kg, the average shed production reached 1400 kg, the success rate of more than 90%. And the shrimp shell is thick and resistant to transportation, and is deeply liked by shrimp.
Boss Gu, a shrimp breeding expert in Yangkou Town, praised Anyou's "Oriental Sunrise" shrimp material
In terms of management, we at Anyou Academy provide long-term professional training and guidance to shrimp farmers online and offline to improve their management level. As for the environment and environmental protection, Anyou environmentally friendly shrimp feed will have a unique value. At present, the development of Anyou shrimp is still a focus and local sitting strategy, mainly selecting Jiangsu's Rudong, Dongtai and Fujian's Dongshan, Zhangpu and other places to make key breakthroughs. In the Rudong market, our sales target for this year is 4,000 tons, and according to the quantity and quality of customer development in the first half of the year and the market feedback, we should be able to exceed this target this year.
Aquatic Frontiers: What do you think are the main problems facing shrimp farming in Rudong?
Chu Guodong: As with the East Small Shed shrimp and the national shrimp farming, the current problems are mainly in six aspects such as seed, nutrition, management, etc. Seed is the first step in raising good shrimp, and it is also the most critical step. Secondly, the nutritional level, the shrimp digestive tract is short and straight, the food from intake to the anus discharge is only 60 min-80 min, poor feed shrimp digestion and absorption conversion rate is low, more likely to pollute water quality, on the other hand, it will increase the burden of liver and pancreas metabolism, coupled with insufficient intake of nutrients, it is more likely to cause shrimp ponds. Therefore, the selection of high-quality feed is the cornerstone of promoting the healthy growth of shrimp. Here you can choose Anyou's shrimp material, whether it is conventional or functional material, it is real material, and the breeding effect is ideal. In general, the pain points of the entire industry are still difficult to pick, good materials are difficult to recognize, diseases are difficult to treat, and the success rate of shrimp farming is limited.
Aquatic Frontiers: You just mentioned the product "Fly Health", what is the reason for Anyou to develop this product?
Zen Guodong: As the name suggests, our products apply high-quality black water fly body protein, it can be said that "fly health" is the wisdom crystallization of the R & D workers of the Fisheries Research Institute of Anyou Research Institute.
At the beginning of the establishment of the Enterprise Research Institute in 2011, Anyou began to study the use value of black water fly. After ten years of grinding a sword, after years of research and exploration of breeding practice, Anyou began to try to launch the aquatic functional material "Fly Health" in May 2020. Experiments on 12 shrimp farmers we tracked in Rudong show that the nutrients such as lauric acid, antimicrobial peptides, chitin and other nutrients contained in the black water fly have a significant ability to regulate the immunity of farmed shrimp, of course, in addition to adding black water fly, the healthy shrimp feed also adds many functional additives of Shanchuan Biology under Anyou Group.
An You —— The pioneer of aquatic feed for insect health care in China
Rudong, Anyou came
Aquatic Frontiers: This year, Anyou is deeply involved in the small greenhouse aquaculture industry in Rudong, please talk about what you expect?
Chu Guodong: At present, Anyou is in a period of rapid development, Anyou entered the Rudong market a little later, but not too late, we are still here (laughs)! At present, the shrimp farming in the small shed in Rudong is facing challenges in environmental protection, diseases, land resources, market and other aspects, transformation and upgrading is imminent, and the future must take the road of green, environmental protection and ecological standardized development. Anyou Group has its own unique core competitiveness, but also has enough confidence, together with the relevant units and people in the industry to jointly promote the ecological and efficient development of Rudong small shed shrimp farming, benefiting the people of Rudong and benefiting the society.
Walk into Nantong Anyou
【Keywords】:Anyou feed insect aquaculture