It's getting harder and harder for stores to attract customers, and restaurants are no exception. A variety of restaurants are opening more and more, the competition is fierce, with the takeaway platform, customers are ordering food online, and the owner has to pay a service fee to the platform in order to get customers.
Originally, the rent was high, coupled with the service fee of the takeaway platform, many catering stores could not continue to operate.
So what do restaurants have to do to turn around?
The most important thing is to attract passenger flow, only when the passenger flow continues to expand, the turnover of the store can be increased, the turnover is increased, and the owner can make money.
Today to introduce you to the case of a restaurant, they through the fission of members (mainly the old with the new), in a period of 1 month to add 200 new customers, the profit is 3 times more than before!
How did they do it? We can combine the template message of the public number or the applet to do these two steps.
<h1 class="pgc-h-arrow-right" data-track="7" > step one: set up coupons</h1>
Member fission divides members into VIP1, VIP2, VIP3 three levels, members can automatically get coupons every month, members can enjoy discounts with their own coupon consumption, coupons can be upgraded to friends to consume, and enjoy greater discounts after upgrading.
1. VIP1 members can get 10 9.5% discount coupons per month
2. VIP2 members can get 5 10% off coupons per month, 5 9.5% off coupons (VIP1 members can upgrade to VIP2 members by sharing coupons for 3 friends to spend in the store)
3. VIP3 members can get 5 8.5% off coupons and 5 9.5% off coupons per month (VIP2 members can upgrade to VIP3 members by sharing coupons to 6 friends to spend in the store)
The number of coupons per level is just enough to meet the normal consumption of members, and there will be surpluses, so that members can share the remaining coupons with friends to get upgrades, so that old customers can bring new customers.
The higher the level, the greater the offer, the more members want to upgrade, the greater the motivation to share coupons, and the stronger the effect of bringing new ones.
<h1 class="pgc-h-arrow-right" data-track="14" > the second step: attract customers to Add WeChat and become a member. </h1>
After setting up the coupon, the main thing the store does is to invite the first members.
The first membership is the foundation, which will affect the size of the final attraction of customers, so the owner must be proactive in inviting.
Print posters pasted in the store, when customers come to the store to consume, take the initiative to let them sweep the poster plus WeChat, receive coupons to activate members, and members of different levels enjoy different preferential discounts and rights.
When the shopkeeper invited the first members, the fission began.
(1) In order to upgrade to enjoy greater discounts, members will actively share coupons to their friends for consumption, and will continue to help the store bring new customers.
(2) After the new customers recommended by the members come to the store to consume, they will slowly become new members, and the new members will continue to bring new customers to the store in order to upgrade. So the cycle repeats, let the customer help us take the initiative to publicize the communication.
The owner of the store used this "member fission" method to add 200 new customers in a month's time.
Restaurant business is not easy to do, it is more and more difficult to attract customers, the fission effect of members is strong, and the shopkeeper who learns this trick first will definitely be able to take advantage of the business.
There are many ways to acquire new customers, and we can drain through a variety of methods.
For example: let new customers enter the store, do a good job, and generate purchases;
Alternatively, you can introduce new customers through old customers, so that new customers become customers in the store.
If we want to bring more new customers to the store, we must use the network resources of our old customers, use the trust of the old customers for us, and attract his friends or some customers around him to come into the store to consume.
Through the referral of old members, let those new customers we don't know also become our members, and then set up different discounts to attract them to continue to spend in the store, and even help us bring more referral customers.
So what problems should we pay attention to when doing fission as members?
First, why would an old customer introduce you? One is that he has a good relationship with you, and the other is that he is profitable, so that he will have the motivation and enthusiasm to help you do this;
Second, why are new customers coming? First of all, he himself can obtain certain benefits, or the trust of old customers;
Third, how can we do the virus fission, let our old customers continue to bring new customers, but also continue to help us spread, to publicize, let them help us bring more customers to the store? These are all things that we need to think about.
There are many member fission schemes for old customers, and you can combine your own products to set different membership levels and benefits, so as to achieve the effect of member fission.
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