Wonderful content, all in the "kanjian"!
"It's salty, it's the ham sold in the supermarket."
"This one looks like flower dew..."
"I don't want to eat this, I want to eat meat!"
The above is the most expensive meal I "ate" in the Mid-Autumn Festival - with 4.5 million people at Station B, I watched the 398 yuan / person Starbucks buffet.
In Shanghai's largest Starbucks, the "little land" buffet area occupies only a small area.
Two rows of small cakes, two fruit salads, two rows of fruits, dessert area over;
Two types of bread, staple area over;
Four types of ham, a plate of sausages, a plate of bell peppers, a meat area + vegetable area.
The most outrageous thing is that this is still an ordering system, you can't pick yourself up, you have to let the waiter get you a seat. So the up master who took the video installed a large circle and did not take anything back.
In the end, the waiter sent a capital "mainly in kind".
(Note that this is 6 servings)
As for their drinks at home...
Dude, who is this fooling? We just live better, not our brains.
How dare Starbucks do high-priced self-help?
History has long proved that the set of high-end buffet cutting leeks has no way to live, and the "obscene development" of medium and low prices is the correct way to open the cafeteria.
The first to taste the "bitterness" of the buffet was the Pizza Hut of the 90s.
In 1990, Pizza Hut opened its first restaurant in Beijing, and soon after launched a 28-piece fruit salad buffet.
At that time, everyone could get a salad bowl that was bigger than a palm, and they could only go to the self-service salad bar to get a meal once.
It is such a very common setting in the West, which is played by the Chinese of the construction of the foundation demon into "Sharata Stacking Music".
"Give me a small bowl and give you a miracle."
How to conquer the Pizza Hut, how to stack the higher Pizza Hut Sharata, the invincible 6-story Pizza Hut Shara Tower Stacking Method...
It's a lesson that every diner who is ready to walk into Pizza Hut needs to study, and there are even more than 100,000 online raiders about Pizza Hut's Salad Tower.
It is said that the "stacked tower" master could stack up to 10 floors, and there are rumors that students of Shanghai Architecture College can pile up half-arm-high salad towers every time they go;
Even media reporters once watched a code salad master build a 24-centimeter-high "True Sharata" in 70 minutes.
How lively is the "Pizza Hut Sharata Architecture"?
How was Pizza Hut 'Sharata' built? Such reports are still hanging on the news website of Beijing University of Civil Engineering and Architecture.
At that time, the master's bold statement was: "Seven or eight people eat the 28 yuan salad tower, and it is basically enough to buy another piece of cake." If everyone had stacked salads like us, wouldn't they be able to eat Pizza Hut? ”
In fact, Pizza Hut's salad, that is, lettuce, corn, cucumber, apple, at most some canned fruit, the cost is not high, but one of the three people who go to eat Pizza Hut is here to stack the salada.
And many internal employees know how to code high, what cost is high, and some employees directly give salad bowls to people they know, so that they can pick them up for free.
The most important thing is that pizza hut salads in some places at that time could "eat and walk"! This is why the later cafeteria not only did not let the package, but also wasted and fined.
So later Pizza Hut silently raised the price to 32 yuan / bit, and cancelled the cucumbers and carrots necessary for stacking towers, and finally in 2009, directly canceled the self-service salad.
Now go to the network archaeology, you can still see the kind greetings of the previous netizens: "Is it instigated?" ”
Pizza Hut is known as the "Happy Restaurant", whether they are happy or not I don't know, but the diners of the year were too happy.
Only to see the crowds of people who helped themselves to salad the terrace, but did not learn the lessons of Pizza Hut, and finally planted a big heel, it was the symbol of wealth in those years - the golden leopard.
At that time, in 2003, the average GDP of Chinese exceeded the 10,000 yuan mark, but it experienced SARS and economic bubbles one after another, and it was easy to spend money when the pressure was high, and the Chinese consumer market at that time was also like this.
The golden leopard "pinch point" into the Chinese mainland, just catch up with this consumer trend.
The price of "180 for lunch and 220 for dinner" is a proper luxury even now, let alone a few years.
At that time, if we said that a classmate's family had money, the most powerful "evidence" was that his parents took him to eat a golden leopard on his birthday.
With rare seafood, steaks, roast suckling pig, sashimi and foie gras, and an unlimited supply of Häagen-Dazs, the Golden Leopard fulfilled all of our fantasies about a high-end "carrier-class" buffet at the time.
This is the ceiling of the buffet world!
Even now, every high-end buffet is actually constantly imitating and trying to surpass the golden leopard in history.
Unfortunately, success is also high-end, and failure is also high-end.
The doorway to making money in cafeterias has ceased to be mysterious in these years.
First of all, labor costs are saved - a waiter in an ordinary restaurant has to take care of at least 3 guests, but a waiter in a cafeteria can take care of more than a dozen guests at the same time, and there is no need for a chef;
Secondly, the more varieties of dishes, the more average the cost - the variety is fixed, easy to purchase uniformly, the wholesale price is definitely far lower than the retail price when we buy vegetables, and they will also make the cheap dishes particularly good-looking, all the exquisite small platters, small desserts are worthless, just to pad your stomach;
Moreover, expensive things are limited in supply, and there is still a queue, and you may have eaten enough while you wait.
Not to mention that some will deliberately make things salty, so that you can drink more water and so on.
Each of the above has nothing to do with high-end.
Partial money leopard special head iron, must choose the best location, but also the façade decoration thief gorgeous, and then ordinary people eat once in a while, repeat customers are always sporadic.
Coupled with the introduction of eight regulations to curb public consumption in 2012, high-end catering brands have been hit hard, and the golden leopard has also been exposed to the fake shark fin incident...
By 2017, the former big man could no longer return to heaven, and with the memories of a generation, he collapsed.
But I think there is another very important part of the failure of the golden leopard, which failed to capture the most valuable main force in the buffet market at that time.
In fact, before the golden leopard, there was already a buffet aimed at the low-end market and gained a foothold in China.
In December 1998, Hollongo opened China's first American pizza buffet restaurant in Weigong Village, Beijing, where you can eat more than 80 kinds of food such as American pizza, Western snacks, and salad drinks for 39 yuan.
What is the boundary of Weigong Village? Many universities in Beijing's Haidian district are nearby, and college students who have little money in their pockets and like novelties have naturally become regular customers of Holungo, and have passed on Howlungo by word of mouth as a dining mecca.
Since then, Holungo has begun to expand rapidly, blossoming everywhere, and stores have spread throughout the north and south for more than a decade, until a few years ago, when they encountered bottlenecks due to serious problems of homogenization.
Bigg is one of the "homogeneous" who inserted a knife from Holungo.
Just a year before the Golden Leopard "entered the Central Plains", the Italian restaurant Bige Pizza settled in China.
Bigg, like Horenko, takes the popular route and is also close to the people at a price of thirty or forty, but Bigg is more playful and often engages in activities.
I have a big box next to junior high school, students have discounts, Monday women's discounts, Tuesday men's discounts, birthdays are half price.
At that time, there were more than thirty people in our class, and one-third of them had a Bigg membership card.
Until now, when I go back, I can still see the familiar school uniform. Basically, as long as my alma mater didn't close, the Bige couldn't close.
At that time, it was still the era of button machines, many students had not seen much of the world, nor did they have much money, and the cheap buffet was already the closest and most fashionable thing to us at that time.
Even if you think they are not delicious, you will contribute your wallet again and again for the sake of face, for the sake of socializing, for the sake of showing off, at class dinners, or for their own birthdays, or when others have birthdays.
I think that in those days, as soon as there was a party occasion, a group of our small middle school students would sneak inside.
Pizza casually eat, the plate stacked high, hold yourself up half dead, the heart is still quite proud: eat back to ben Hey, next time come back!
Now that I think about it, it was probably the buffet owner who taught me a lesson to the young me.
Of course, high-priced buffets are now available.
In the past two years, the legendary "Japanese style" is relatively hot, shabu-shabu and two eats; there are also more novel "steak buffets", which are common in shopping malls, and they are all one or two hundred prices.
But I'm skeptical about how long they can fire and how long they can live.
After all, it is not easy to make a profit at this price, and it is easy to "seek wealth and wealth in risk" and repeat the mistakes of the golden leopard.
The high-end buffets are aimed at the working class, but those who have experienced the salada, the golden leopard and the Hollongo are no longer attracted by gimmicks like "unlimited eating".
We must not only eat enough and eat well, but also eat well, eat healthy, and it is best not to waste food.
If you take the high-end route, you have to be a "pentagon warrior", the type of dish, the taste of meat, the amount of seafood, the size of the restaurant, the service you enjoy, the lack of the same will get a bad review.
But the 40-yuan buffet, even if it is not good, at least can get a "penny for a penny" moderate evaluation, and even sometimes did not eat well, but also blame themselves: who let you figure out cheap?
So I think that even if a person only charges 20 yuan for a low-priced buffet, he may be able to make a steady wave.
I want to open a restaurant, and everyone knows what "buffet circle money routines" can also be shared in the comment area! When I am developed, I invite everyone to eat buffets one by one
Resources:
The demise of the buffet
Economic analysis of Wuhan buffet based on Meituan's big data
The 398 yuan Starbucks buffet, which Chinese eat a sense of superiority?
400 Starbucks self-help per capita? It's so hard to eat that you call for a refund! 【Why is it so expensive ep32-Starbucks】
How was the Pizza Hut "Sharata" built?