Since the launch of the "Vitality Huaihai" activity in 2020, Huaihai Middle Road Street has brought different forms of sports to 3,600 enterprises, 32 commercial buildings and nearly 70,000 white-collar workers in the jurisdiction, so that many public spaces on the street have many beautiful landscapes, bringing white-collar workers a more novel sports experience, and enhancing the sense of street identity and belonging.
In order to promote the positive interaction between buildings, enterprises and streets and create a healthy sports atmosphere, Huaihai Middle Road Street and UA STAR Sports Community jointly launched the "Huaihai Middle Road Street Vitality Run" series of activities.
Nearly 100 running enthusiasts gathered at the K11 Shopping Art Center, ran all the way through the well-known landmarks of Huaihai Middle Road Street, and felt the fusion of art, humanities and nature in the running route that combines history and modern commerce, and enjoyed the charm of Huaihai Road - Xintiandi Business Circle.
Through the rich night running props, the fluorescent light gathers together, like a brilliant Galaxy passing through the street, showing the pedestrians on the street their style and vitality.
Running at night, different from the scenery of the day, the illuminated Huaihai street is covered with a lazy and charming veil, and everyone experiences the night view of Huaihai Road - Xintiandi Business Circle from different perspectives.
Running is a form of sports that can be carried out by abandoning the constraints of the venue and props, and only needing a pair of running shoes, through the UA STAR sports community under the joint professional sports brand Under Armour, providing an online and offline integrated sports experience, from pre-run warm-up, coaching guidance to post-run stretching and replenishment, providing more comprehensive services and correct running guidance.
In the future, more interesting forms of sports will be introduced, and more abundant ways will be used to let everyone contact sports and fall in love with sports, forming a good sports atmosphere of Huaihai Road-Xintiandi Business Circle.
Edited / Gao Lei
Information / Middle Huaihai Road Street