After her first taste of success, she began to experience countless times of failure, setbacks, and even frustration and collapse. The later facts prove that this woman, who is known as a goddess today, actually has the experience of "female nerves". 】
With unexpected results, a small idea, Zhao Yan, who can earn 800,000 yuan, like many successful businessmen who have just tasted success, not only has more exaggerated confidence in this business world, but even in himself.
But all life is always presented inadvertently, even unexpectedly.
Success is the same, and so is failure.
The original Zhao Yan, may not have expected that she would be so easy to achieve success, thinking that as long as she works harder, greater success, is not at her fingertips?
After success, her heart naturally grew, she began to work with her partners, to engage in factories, to do real estate, since it is so easy to make money, run a factory, speculate in real estate, the outbreak of wild wealth is not as easy as a palm?
However, the world always did. Then, there is always no then.
The arrival of success surprises you, and the arrival of failure catches her off guard.
In the information that has been released, the most talked about Zhao Yan's history of Hainan is that she sold refrigerators, and her other lives, in the huge cyberspace, can only find a few words.
For example, capital turnover difficulties?
Like being sued in court?
For example, arguing with a partner, breaking up?
Come to think of it, the TV bridge of a failed businesswoman, in her body, vividly, can find the traces of remodeling.
The most typical failure also focused on her failure to speculate in Hainan real estate.
When Hainan real estate went from illusion to bubble bursting, Ms. Zhao Yan, as a participant in the failure, was never absent. On the Internet, a "Review of Real Estate History - Hainan Real Estate Bubble Incident in the 90s" once described that Pan Shiyi once said something like this when recalling the Hainan real estate bubble: "100,000 troops went to Hainan, and major consortiums grabbed the land."
The streets are full of house speculators with accents from all over the world, spitting out a staggering astronomical number, but behind the number is only a barren land, or a "building" that has just dug a pit.
These astronomical figures continue to expand until they evolve into a vocabulary that reveals its original form: the Hainan real estate bubble.
Countless real estate companies began to beat drums and fancy speculation on the land and real estate on this island. As many as 300 companies are registered with the administration of industry and commerce. At its peak, there were more than 5,000 real estate companies on islands with a total population of just 1.6 million, an average of one for every 320 people.
House prices are soaring. In 1991, the average price of real estate in Hainan Province was 1400 yuan / square meter.
Although Zhao Yan speculated in real estate in Hainan, how did it fail and how to succeed? The media reports do not have a more detailed description of her, but we can still see her life trajectory and the way to get rich from the historical situation of Hainan real estate. According to the information that has been disclosed, the price at which Zhao Yan bought Hainan real estate that year was 1400 yuan. That is to say, she is not a so-called prophetic person, but also a woman who may be hot-headed and impulsive to invest, and she did not enter the lowest price of Hainan real estate, but chose to rush to the price of housing in 1991, that is, when the historical high at that time, she really chose to buy, and then was trapped deadly.
Today, it seems that the price of 1400 yuan per square meter is very low, but in Hainan at that time, 1400 yuan in 1991, the house price has entered a historical high in the stage, if there is no special external force, there may be no room for rise.
Our Ms. Zhao Yan, in such an era, gloriously entered the ranks of "speculating into a landlord", and the difficulties and confusions of her life are as inexplicable as all the failers in the shopping mall today.
History cannot be assumed, and the history of life is even more so.
If there is regret medicine, if Zhao Yan is really a natural goddess, the choice of the goddess Zhao Yan is definitely not so.
Or enter the real estate early, when it is speculated to 1400, it will be sold, just like today's stock speculation masters, every day YY profits; or should not enter the real estate at all, do not become the landlord of high-priced houses, now, not only the funds are trapped, but also the risk of cutting flesh and eroding the cost at any time.
But this era gave Zhao Yan another chance.
Real estate in the bubble era, because of the 1992 Xiaoping South Tour, once again ushered in a sudden change. Real estate, which was thought to be already a bubble or a high level, has begun to climb again. In just one year, it soared to 5,000 yuan / square meter. At the peak of the first half of 1993, it was as high as 7500 yuan / square meter.
Zhao Yan, who was trapped in a high position, can be described as a slave who turned over and was liberated. She quickly sold the once high-ranking Hainan property in a higher position.
In that year, the land price in Haikou City soared from hundreds of thousands of yuan / mu in 1991 to 6.8 million yuan / mu. Many people who "broke into Hainan" with tens of thousands of yuan woke up and were already worth millions. There are millions of people who sleep, not dreams, but real and faster than dreams. Dreamers, Zhao Yan is also among them.
And Zhao Yan's success is not only to buy at a high level, but also to sell at a higher level after becoming a landlord.
In fact, the year after Zhao Yan sold Hainan real estate at a price of 7500 square meters, Hainan real estate began to collapse again, and the price plummeted.
Many speculators, and lost money, have dreamed of realizing the dream, at this time began to have nightmares, the dream is true, the nightmare is also real.
However, because of her keen judgment, Zhao Yan only dreamed of the first half. Before the nightmare came, she woke up and escaped.
Buffett has heard famous quotes, so-called: "I am greedy when others are afraid, and I am afraid when others are greedy." ”
It is also an easy-to-understand logic, and the real operators, those who only dream or have fewer nightmares, are still very few.
Otherwise, how can there be only one Buffett in the world? Otherwise, so many people who dream of getting rich, will it be a small number of people who will really realize?
If you want to continue to understand Zhao Yan's business, please pay attention to the follow-up articles in this continuous report!
Series Contents:
One of the queens of hyaluronic acid: In the world of business, a small step of wisdom can earn the annual salary that others can earn for decades.
Queen of Hyaluronic Acid No. 2: When a female nerve is blown up by the wind, she is a goddess
Queen of Hyaluronic Acid No. 3: Lost 200 million in Weihai? The 60 million bet has become a hit again?
Queen of Hyaluronic Acid No. 4: Which "tech lover" did you meet on campus?
Queen of Hyaluronic Acid No. 5: The Marketing of the Forbidden City Lipstick Looks at How Does Zhao Yan Make Women's Money?
Queen of Hyaluronic Acid No. 6: What does she have at her disposal the code of wealth? Or the IQ tax code?