Liu Libing anti-MLM team news: Recently, some consumers have reported that the products of the micro-business brand "Marubi" endorsed by Huang Shengyi are suspected of "false publicity", and its agency model issues bonuses through "pulling people's heads", or suspected of pyramid schemes. Tianyancha shows that "Marubi" is a brand of Henan Shangyan Biotechnology Co., Ltd.
Marubebi ginseng collagen peptide claims that "antioxidant anti-aging, promote cell regeneration" suspected of violating the Advertising Law
Recently, some consumers have reported that the micro-business product "Pill Bi Ginseng Collagen Peptide" is suspected of false publicity. According to the promotional photos, the product has 30 kinds of effects such as "breast enlargement, slimming, and improving endocrine", and is "a small molecule collagen peptide that returns to the age of 20".
According to Article 17 of the Advertising Law, in addition to medical, pharmaceutical and medical device advertisements, it is prohibited to advertise any other advertisements involving disease treatment functions, and medical terms or terms that are easy to confuse the goods being promoted with drugs and medical devices are prohibited.
According to this, the health benefits and even medical effects claimed by "Marubi" products are "false propaganda" suspected of violating the Advertising Law.
The reporter searched for the "Shangyan International" WeChat public account (account subject Henan Shangyan Biotechnology Co., Ltd.), the public account under the "Pill Bi Product Introduction" shows that there is only one ginseng series of products, that is, "Maru Bi Human Collagen Peptide".
Source: "Shangyan International" WeChat public account
The public account declared in the product introduction that The pill bi ginseng collagen peptide extracts ginseng essence, contains a variety of rare ingredients, antioxidant and anti-aging to improve immunity, patent enzyme hydrolysis technology, so that collagen 100% absorption; After taking the product, the content of red blood cells increases, and the wrinkles of the body skin are significantly reduced; Symptoms such as menstrual discomfort in girls have been significantly improved, immunity has been enhanced, and bone density and toughness have been strengthened; Contains ginseng extract, bird's nest extract and other rare ingredients; It can prevent wrinkles, nourish the stomach, prevent skin aging and promote cell regeneration.
The reporter searched the official website of the State Food and Drug Administration and the State Administration of Market Regulation, and did not find a drug named "Marubi Ginseng Collagen Peptide", nor did he find the information of the product in the health product information query column.
Source: "Shangyan International" WeChat public account "Marubi product introduction" column in the ginseng series product introduction link
Subsequently, the reporter communicated with a number of agents of Marubi products, one of whom claimed to be Marubi's "agent", one claimed to be Marubi's "entrepreneurial mentor", and the other claimed to be Marubi's "core agent" (the highest-level agent).
But even the highest level of "core agents" can not provide journalists with "Marubi ginseng collagen peptide" as a qualification certificate for health care products, and Marubi "entrepreneurial mentor" claims that the production standards of Marubi products have obtained EU certification, US FDA certification, and a number of patented technologies have reached international export standards: "Marubi ginseng collagen peptide This product has a variety of effects such as delaying aging, bright eyes, regulating menstruation, protecting the uterus, laxative, fading spots, repairing stretch marks and so on." ”
It is declared that the "Baiyun Mountain OEM of Guangzhou Medicine" and the third-level agent "Pulling People's Heads" can win prizes
The aforementioned "entrepreneurial mentor" said that Marubi products are not developed by themselves, but by The Foundry of Guangdong Pharmaceutical Baiyun Mountain, and the Marubi brand is actually a labeled product, "This is the origin of Marubi ginseng collagen peptides." ”
According to the screenshot of the "announcement on the strategic adjustment of the 'five-year new plan' Marubi" released by the "core agent" mentioned above, Henan Shangyan Biological Company announced that on September 1, 2020, it officially implemented the "increase in the price of beauty customers' single products and adjust the distribution plan", "the sub-dealer threshold will rise to 9800 yuan, and the purchase price of the single product will be reduced", "the authorization of the general distributor will be suspended", "the sub-distributor needs to accumulate sales of more than 9,000 yuan of products or the original total distributor needs to sell 30% of the inventory" The above can apply for a higher dealer investment right" and so on.
The core agent circle of friends shared the picture of the core agent in the communication told reporters that the original Marubi agent is divided into 4 levels, namely the core agent, the general dealer, the sub-dealer, the beauty, because the authorization of the general dealer was suspended on September 1 this year, the current Marubi has a total of 3 agent levels, namely "600 yuan threshold of beauty", "9800 yuan threshold of the distributor", "168,000 yuan threshold of the core agent", the price of the goods according to the agent level, the higher the level, the lower the price of the goods.
The above-mentioned Marubi "agent" and Marubi "entrepreneurial mentor" both made it clear to reporters that if a new person is recommended to join the Marubi agent, the recommender will receive the corresponding reward. The core agent told reporters that if the new person is recommended to become the agent of Marubi, the recommender will receive the corresponding recommendation reward. She also said that if the reporter takes 9800 yuan, she can give up to 10% rebate per order.
Claiming to sign a contract with Huang Shengyi to endorse "helping more than 300,000 people successfully start a business"
According to the information on the official website, Henan Shangyan Biotechnology Co., Ltd. signed Huang Shengyi as the spokesperson of the Marubi brand in 2017, and its products include Marubi series beauty and skin care products. So far, the development has helped more than 300,000 people to successfully start a business, hundreds of offline physical stores radiate throughout the country, and the number of people using products exceeds 10 million, and the growth rate is rising several times every year.
According to the Tianyancha APP, Henan Shangyan Biotechnology Co., Ltd. was established in September 2015 with a registered capital of 5 million yuan. Yang Wenlei is the major shareholder of 85% of the shares, and is also an executive director and general manager; Fan Yafei is a second shareholder holding 15% of the shares.
Henan Shangyan Biotechnology Co., Ltd. equity penetration chart (source: Tianyancha APP)
According to the data, in September 2016, Henan Shangyan Biotechnology Co., Ltd. and Guangdong Bawei Biotechnology Co., Ltd. ("Bawei Shares", OC: 837023) jointly established the Shangyan Zhishang Joint Laboratory (with the national cosmetics laboratory test report certification qualification), and the company's production standards have obtained SO international certification, EU certification, and US FDA certification. The reporter noted that many of Marubi's series of products are produced by Bawei shares.
According to the Tianyancha APP, Bawei was established in 2006 with a registered capital of 30.6 million yuan. Leng Qunying is the majority shareholder of the company holding 45% of the shares, and is also the chairman and general manager; Liu Ruixue is a second shareholder holding 27% of the shares.
Equity penetration chart of Guangdong Bawei Biotechnology Co., Ltd. (Source: Tianyancha APP)
It is worth noting that the content of the ginseng series product introduction link in the "Marubi Product Introduction" column of the "Shangyan International" WeChat public account shows that Guangzhou Pharmaceutical Group provides R&D team and technical support for "Marubi Ginseng Collagen Peptide". The picture of the article linked to the above introduction shows that the "Pill Bi Ginseng Collagen Peptide" produced in cooperation with Henan Shangyan Biotechnology Co., Ltd. is Guangzhou Baiyun Mountain Star Group (Pharmaceutical) Co., Ltd.
According to the Tianyancha APP, Guangzhou Baiyunshan Xingqun (Pharmaceutical) Co., Ltd. ("Guangzhou Baiyunshan Xingqun Pharmaceutical") was established in June 1993 with a registered capital of 77.1689 million yuan. Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd. ("Baiyunshan", 600332.SH) is the majority shareholder of 88.99% of the shares held by Guangzhou Baiyunshan Xingqun Pharmaceutical; Guangzhou Baiyunshan Xingqun Pharmaceutical's internal employees are its second shareholders holding 11.01% of the shares.
Guangzhou Baiyun Mountain Xingqun (Pharmaceutical) Co., Ltd. equity penetration map (source: Tianyancha)
In this regard, the financial reporter of China Net called Guangzhou Baiyun Mountain Xingqun Pharmaceutical, and the relevant staff said that they would give feedback on what the reporter said, and then reply after verification. As of press time, no response has been received. The reporter also called Henan Shangyan Biotechnology Co., Ltd., and the customer service staff said that it would feedback to the heads of relevant departments, and would reply at that time, and as of press time, no reply had been received.