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Held for three consecutive days, the first Guangdong (Maoming) Lychee Longan Expo was launched
On May 20, on the occasion of the 2021 China Lychee Industry Conference, the first Guangdong (Maoming) Lychee Longan Expo opened in Maoming on the same day and will last until the 22nd of this month.
With the theme of "Millennium Lixiang Charm Blooming", the expo set up seven exhibition areas, including 5 local pavilions such as Maonan Pavilion, Dianbai Pavilion, Xinyi Pavilion, Gaozhou Pavilion, Huazhou Pavilion and VIP City Agricultural Products Exhibition, to build a platform for Maoming and surrounding cities Lychee Longan industry and famous agricultural product resources, such as exchange and interaction, publicity and promotion, and investment attraction.
A high-spec heavyweight expo
The world's lychees look at China, China's lychees look at Guangdong, and Guangdong lychees look at Maoming. Maoming lychee has nearly 2,000 years of cultivation history, today Maoming is the world's largest lychee production base, the world's five lychees have one from Maoming, Maoming is also China's gold medal longan hometown.
In recent years, Maoming has vigorously promoted the cultivation of lychee and longan varieties, quality improvement and brand building. While developing the economy, Maoming has continuously promoted cultural innovation, vigorously developed rural eco-tourism, and comprehensively promoted the implementation of the rural revitalization strategy.
In this context, the first Guangdong (Maoming) Lychee Longan Expo, guided by the Department of Agriculture and Rural Affairs of Guangdong Province, the Department of Commerce of Guangdong Province and the People's Government of Maoming Municipality, and sponsored by the National Lychee Longan Industrial Technology System, the Guangdong Lychee Industry Association, the Maoming Agricultural and Rural Industry Association, the Maoming Agricultural and Rural E-commerce Association, and the Maoming Agricultural and Rural E-commerce Association, has high specifications and large scale.
The reporter saw from the expo that the seven exhibition areas on the scene were popular. In maoming Maonan Pavilion, Dianbai Pavilion, Xinyi Pavilion, Gaozhou Pavilion, Huazhou Pavilion and other 5 local pavilions, the high-quality lychees produced in Maoming and various famous specialties are displayed intensively. At the Cantonese Chef (Lychee Longan) Food Exhibition, Lychee Longan cuisine is displayed, such as lychee cake, lychee wine, longan wine, etc., as well as unique cuisines from all over the world, and Cantonese chefs cook lychee longan dishes on the spot to further promote Maoming's local flavorful and characteristic fruit cuisine. In addition, the expo also has a VIP city agricultural products exhibition, exhibiting haikou, Zhanjiang, Yangjiang, Dongguan and other local specialties.
"This is a feast of government setting up stages, enterprises singing, and market operations." Relevant leaders attending the meeting said that with the help of such a big stage of gathering exchanges, publicity, investment promotion and tourism, it will surely boost the high-quality development of Maoming trade, rural revitalization, accelerate the pace of agricultural and rural modernization, and will also create a model for rural revitalization in Maoming, polish the lychee longan brand, and help characteristic agricultural products go out to create good development opportunities.
Empower Maoming Lychee Longan brand promotion
At the expo, a series of heavy "official announcements" were carried out around the expansion and strengthening of the Maoming lychee longan industry, empowering Maoming lychee longan to enhance brand influence and market competitiveness.
Maoming Genzi Gongyuan is famous for the existence of a batch of thousand-year-old lily trees, and Chuliang Longan is named after Chuliang Village, a town bordering Gaozhou. In view of these rare products, Maoming announced the launch of a thousand-year-old gongyuan lychee, Chuliang longan mother tree series of customized products.
Quality is the lifeline of the product, Maoming Agricultural and Rural Industry Association President Long Yonghui on behalf of the majority of growers and enterprises in Maoming read out the lychee longan quality control declaration, showing Maoming's strong determination to improve the quality of lychee and longan products and the confidence of vigorously developing Maoming lychee longan brand.
In addition, in response to the 2021 Guangdong Agricultural Products "12221" Market System Construction Work Conference and Guangdong Lychee Marketing Mobilization Conference, the "Maoming Lychee Online Line" and 100,000 e-commerce Lychee Sales Activities were also launched at the meeting, and the signing ceremony of the Maoming Lychee Longan Procurement Project was held, and the recommended results of the "Top Ten Lychee Dishes" of Cantonese cuisine masters were released.
After the opening of the expo, a series of rich supporting activities and programs will continue until the 22nd of this month. Such as the 2021 Maoming Lychee Cultural Image Ambassador Selection Contest, the "Lychee, Dragon's Eye Princess" on-site photo contest, the "Lychee Longan Expo in My Eyes" 100 small reporter interview actions, the "Healthy Diet, Healthy Eating Lychee" science popularization activities, the fruit platter making competition, the "520 Fresh Lychee" gift coupons, the Expo consumption coupons are distributed throughout the city, etc. This will be a feast for the masses to eat, see and play, gain an in-depth understanding of Maoming lychee longan culture and the development of local and surrounding urban agricultural industries, and share the strongest lychee longan culture.
【Coordinator】Liu Jun
[Reporter] Yang Jianxiong Yang Jinfeng
【Photo】 Li Kanghua
【Author】 Yang Jianxiong; Yang Jinfeng
【Source】 Southern Press Media Group South + client
Source: South+ - Create more value