On October 25th, the "Private Club" of MR.C+ and Goodnight Home Furnishing strategic cooperation held by Changsha Sina Home Furnishing was held in Mr.C + Luxury Home Furnishing Flagship Store.
The real estate market is experiencing the most severe winter since its birth: the policy change is superimposed in the short, medium and long term, saturation attack, from three red lines, and then to two red lines, basically cutting off the model of real estate relying on debt to expand aggressively in the past, and the ups and downs of some leaders are just a microcosm of this industry. As the upstream industry of the home furnishing industry, the changes in the real estate market directly affect the direction of the home furnishing industry. On October 25th, the "Private Club" of Mr.C+ and Goodnight Home Furnishing strategic cooperation held by Changsha Sina Home Furnishing was held in Mr.C + Luxury Home Furnishing Flagship Store.
Mr.C+ founder Chen Zecen, Hunan Watermark Health Industry Development Co., Ltd. General Manager Yang Miao, Jinqiao Investment Holding Group Deputy Director of Marketing, Jinqiao Real Estate Development (Group) Co., Ltd. Deputy General Manager Rao Meirong, Zhongxin Group Marketing General Manager Pan Xubin, Runhe City Group Brand Leader Liu Lang, Risheng Group Marketing Director Tang Xudong, Changsha Decoration Association Rotating President, Golden Space Decoration Group Chairman Wang Qian, Gome Dressing Home National Vice President Zhou Kun, Hunan Smart Home Industry Association Executive President Fan Jiajun, Luo Longyu, Secretary and Executive Deputy Secretary-General of Hunan Smart Home Industry Association, Cheng Liming, General Manager of Whole House Intelligent B2B of Huawei Hunan Representative Office, Ao Jingwei, Marketing Director of Doors and Windows of Genai System, Lin Feng, Marketing Director of Haier Hunan Branch, Yang Sheng, General Manager of Jianyi Marble Tile Hunan Region, Hou Liang, General Manager of Sina Leju Hunan Region, Li Shengnan, General Manager of Hunan Company of Media Along the Way, Zhou Yitong, Marketing Director of Changsha Sina Leju, and Ou Jie, General Manager of Changsha Sina Home Furnishing, carried out a full perspective around the development of China's future residential industry. Wide-ranging, multi-dimensional keynote speeches and summit dialogues to discuss the difficulties and trends in the integration of real estate and home furnishing.
In the face of the change of industrial structure under consumption upgrading, how should brands generate the value of the times? Mr.C + brand leader Xiao Meihui gave mr.C+ answer, the brand needs to find its own competitiveness in the same industry to differentiate, to create social value, so that consumers pay for its innovation.
Zhao Feng, director of Mr. .C + Marketing, took Mr.C+ as an example to introduce how to promote the link between real estate and home. He believes that this is a two-way process of empowerment and feedback, and real estate and home furnishing should achieve closer cooperation in order to truly achieve empowerment.
The "silver economy" refers to a series of consumption behaviors and economic phenomena around the elderly group. With the gradual growth of the elderly group, the consumption demand of silver-haired people is also larger and more diverse. In the forum dialogue, Chen Zecen said that as the post-80s, as parents get older, they are paying more and more attention to neglected elderly consumers, while the silver-haired economy focuses on developing the dividends of the elderly population, excavating the unmet needs contained in them, and looking for new development opportunities. In the context of favorable policies, in the face of the cake of "silver economy", including home furnishing enterprises, medical device manufacturers, real estate developers, pension institutions, etc. have increased the layout of smart home care fields. Cross-border links and mutual empowerment have become the consensus of the integration and development of the home and real estate industries.
The real estate representatives attending the meeting agreed that the market opportunities of real estate developers have gradually developed in the direction of service operation in recent years, and the national report has clearly proposed to actively respond to the aging of the population, promote the combination of medical and nursing care, accelerate the development of the aging cause and the pension industry, based on such an environment, the integration of new technologies such as the Internet of Things in the field of smart real estate has become the strategic deployment of real estate developers.
At the forum, we saw the in-depth discussion of a number of hot topics, saw the in-depth expression of ideas in real estate, media and home, and saw the innovative thinking of celebrities from different fields, and we will gain insight into the future and insight into trends from here.
As a neighbor in the industrial chain, the real estate industry is at different stages of the impact on the home building materials industry is also different, and now in the "housing not speculation" environment, the house gradually returns to the residential attributes. In order to keep up with the changes in real estate, home building materials companies have also ushered in upgrades and changes. With a house, there is a home, and with a home, there is a happy life. The deep integration of home and real estate ultimately brings thousands of families to live and work in peace and contentment.