2018-08-13 08:44 | Zhejiang News Client | Correspondent Wang Hui Shen Meichen
At the scene of a series of important activities such as the launching ceremony of the online movie "Save Wukong", the final press conference, and the Premiere of Yongkang, we all saw the big Nongfu Mountain Spring logo. Yes, the journey to the west theme movie "Saving Wukong", produced by Zhejiang Meishi Zhongle Culture Communication Co., Ltd., is the sponsor and support object of Nongfu Spring's high-end drinking water. As the world's top high-end drinking water, it has always been promoted and promoted in major mainstream media, what is the reason why Nongfu Spring will set its sights on such an online movie as "Save Wukong"?
As a leader in the bottled water industry, every action of Nongfu Spring has attracted much attention. A few days ago, the Zhejiang Securities Regulatory Bureau of the China Securities Regulatory Commission released a message about the end of Nongfu Spring's acceptance of the first phase of CITIC Securities' counseling work, and all of a sudden, rumors of nongfu Spring's listing were everywhere, which triggered a high degree of concern from all walks of life about the listing of Nongfu Spring. From the G20 Summit in Hangzhou, to the BRICS Summit in Xiamen, to the SCO Summit in Qingdao, Nongfu Spring has become the designated drinking water for China's home of major international events again and again! So far, Nongfu Spring has become the high-end standard of drinking water for top international conferences.
Nongfu Spring has been selling water professionally for 22 years since 1996, and the slogans of "Nongfu Spring is a little sweet" and "We don't produce water, we are just nature's porters" are deeply rooted in the hearts of the people. In the Internet era, Nongfu Spring not only appeared in the traditional TV newspaper advertising media, but also launched novel publicity concepts and promotion methods in major Internet new media, and made Nongfu Spring an industry leader in front of the Showmaker in the Internet era.
A series of exquisite high-end packaging of Nongfu Spring shows that its market sense of smell is very sharp, the user positioning is very accurate, and it integrates the brand culture of harmonious integration of man and nature. From the perspective of the new generation of the Internet, people see that in addition to making aquatic products with humanistic feelings with heart, it is more gratifying to find that Nongfu Spring is a very powerful youth gene, which has put the focus and focus of brand promotion into the field of online life with unlimited consumption potential. In the first half of 2018, Nongfu Shanquan joined hands with iQiyi to create a variety show "Idol Trainee" with the strength of the whole network, achieving a new marketing high, the total playback of the 12 episodes of "Idol Trainee" reached 2.9 billion, the weibo short video playback reached 14.27 billion, and the number of hot searches on Weibo was 652 times, becoming the highest in the variety index, Nongfu Spring was also sought after by a huge number of young fans, and the youth consumption index exploded.
As the creator of the head online content, Meishi Zhongle has been committed to inheriting China's excellent culture, reflecting the mainstream aesthetics of the current public, based on the Internet, facing young people, relying on the traditional classic IP "Journey to the West" innovation and creation of the Big Dream Westward Journey series of movies, each movie has more than 50 million hits, January 11 this year on iQiyi exclusive broadcast of "Big Dream Westward Journey 4 Volts", as of August 10, the number of hits has exceeded 82 million, The total number of hits on the four series of movies exceeded 240 million, and the Internet fan base grew rapidly. Through cooperation with high-quality excellent online movies, it is undoubtedly an excellent channel for popular product brands to communicate directly with young and huge consumer groups in the field of online students. As a result, With its healthy and upward theme and strong online user coverage, Meishi's works have entered the vision of Nongfu Spring, and have become an important partner of Nongfu Spring in the brand promotion of online film and television.
Nongfu Shanquan's debut novel of implanting the brand in the online movie was produced in the movie "Saving Wukong" scheduled by Meishi Zhongle to be exclusively broadcast on iQiyi on August 15, which was brilliantly launched at the climax of the film finale and was highly compatible with the content of the movie. The story of "Saving Wukong" is very exciting, based on the golden-nosed rat Zu Di Yong (played by TVB star Yin Baoying) after the Tang monks and apprentices cultivated positive results, the false legend of rulai Law will to plague the Spirit Mountain, Sun Wukong suffered a disaster and was beaten down to the mortal world as the beginning of the story, telling the story of Sun Wukong's reincarnation as Gui'er (played by international action superstar Zou Zhaolong) to be reborn, and the exiled Fu Shao (played by the new generation of oxygen goddess Li Yixuan), Chao Yan (played by SNH48 Wan Lina), Yi Xiaojiu (played by Kung Fu Xiaosheng Yang Juncheng) and so on once again embarked on the road to the west, Pull out the chaos anyway to save the Three Realms. At the moment of Xiulai's reunion in this world, Zou Zhaolong and Yang Juncheng competed in the Nongfu Mountain Spring Boxing Ring, and Li Yixuan and Wan Lina under the stage, from déjà vu, sprouted the thousand-year love in their hearts!
In Saving Goku, the reincarnated Son Goku is not a superhero, he loses not only mana, but also self-knowledge. In the face of the crisis, he was confused and evaded, and when he dared to face it and dare to dedicate, he became Sun Wukong again. In essence, "Save Wukong" tells the story of a civilian hero, which coincides with the positioning of Nongfu Spring, and the theme advertisement "Cooking Rice Immortal" of Nongfu Spring is to tell the story of ordinary people becoming heroes, and making good water to the extreme is the core value of Nongfu Spring.
"Save Wukong" on the basis of the original character story of "Journey to the West", combined with the viewing habits of a new generation of Internet audiences such as post-90s and post-00s, innovates and creates, and through the interweaving of emotions such as love, friendship and family affection, outlines a unique deconstructivist journey to the west with the characteristics of online film and television, and transmits and highlights the mainstream values of the new era. The cooperation between "Save Wukong" and the Nongfu Spring brand shows the fit between the two sides in the concept of basing themselves on the Internet, facing young people, and adhering to positive energy.
2018 is the 22nd year of the birth of Nongfu Spring, steady and far-reaching, and will fly higher and farther in continuous innovation! And Meishi Zhongle is also full of confidence, determined to win the welcome and love of more audiences in Network Vision with excellent content. A number of excellent online film works such as "The Blood Battle of the Thirteen Generals of the Great Han Dynasty", "The Beacon Lady of the Thirteen Generals of the Great Han Dynasty", "The Great Dream Journey to the West 5 Three Loves the White Bone Essence", "The Great Dream Journey to the West 6 Days of the Dog of the Gods", "The Legend of the White Snake Xu Xian", "The New Legend of The Baolian Lantern" and a number of excellent online film works will be screened one after another. Qiao Fei, commercial director of Meishi Zhongle, said that he is confident of continuing to work closely with Nongfu Spring and obtaining the support and praise of Nongfu Spring.