As the first children's clothing release show of China International Fashion Week Spring/Summer 2022 collection, Jinbei Yuyi was released on the morning of September 9 in Beijing 751D · Park Central Hall, together with Morning Time River Star, created a "Feast of National Style" with the theme of "Feather Dream". The "Jinbei Yuyi Yumeng" series is inspired by the theme of "Classic of Mountains and Seas", and tells three ancient Chinese mythological stories through costume interpretation:
The chapter of "Jingwei Reclamation" interprets the unremitting spirit of Jingwei's perseverance and resistance to fate;
The chapter of "Kunpeng Fu Shao" interprets the enterprising spirit of the big fish carp incarnating Dapeng, aiming high and pursuing dreams;
The chapter of "Phoenix Nirvana" interprets the transcendent spirit of phoenix nine deaths, constantly challenging itself and reborn from the fire.
At the scene of the release show, the towering panlong pillar, the magnificent Heavenly Gate, and the light clouds and light fog built a "Tiangong Yu Dream".
From the venue scenery, to the theme music, costume design, material technology, story content and culture in tandem, through the model interpretation, let people feel the fashion of the new national style clothing in the new era at close range, recolor the Chinese cultural stories and legends that have been precipitated for nearly a thousand years, and use clothing as a medium to give new element content. Convey the beauty of traditional Chinese culture, long for thousands of years, sparkling costumes.
Ms. Wang Cong, founder of the "Jinjiao Yuyi" brand, shared that the theme of "Yu Meng" was inspired by the emblem of the Beijing 2022 Winter Olympic Games "Winter Dream" and the winter Paralympic emblem "Leap". In Chinese culture, "flying" and "feathering" are all the peaks of the realm pursued by the ancients, and it is also an ultimate manifestation of transcending the self and completing the transformation, and it is a symbol of spiritual strength.
The release show also welcomed a special guest, she is - the first domestic children's virtual idol class leader Xiao Ai, appeared on the scene with a brocade jade dress "specially invited national wind star push official".
Telling the story of traditional Chinese culture with national style costumes, this theme show that perfectly integrates science and technology, traditional culture and oriental aesthetics imperceptibly spreads the spiritual energy of traditional Chinese culture.
"Jinsheng Jade Clothing" allows Chinese elements to borrow clothing media, convey our ancient cultural connotation, inherit the cultural spiritual world we believe in, and "Jinsheng Jade Clothing" is the promoter of new national style high-end custom clothing.