At 20:00 on October 20, in the expectation of fans who waited early, star Zhang Han was invited by Ma Shuai to return to the live broadcast room Corning kitchenware special in the quasi-time and space, and the heat of the comment area in the live broadcast room exploded, and Ma Shuai was even more "fan brother" who could not stop praising "how can there be a man who can't even open his eyes to men". While interacting closely with the fans in front of the screen, Zhang Han, who incarnated as the anchor, did not forget the responsibilities of this trip, and operated online with Ma Shuai, recommending practical kitchen items to everyone and showing cooking skills by hand, and life was full of breath.
(Picture note: Zhang Han appeared in Ma Shuai's live broadcast room, incarnating as an anchor for online business)
It is reported that this is a special activity carried out by douyin's official "shake in heartbeat" and Corning kitchenware in the live broadcast room of Ma Shuai's return, Ma Shuai brought a large number of kitchen goods to meet with fans, and Zhang Han, as a special guest, appeared in the middle of the live broadcast to send surprises to fans.
Zhang Han personally showed his cooking skills, and "disliked" Ma Shuai who could not cook
Since becoming popular in 2009 with the role of "Murong Yunhai" and officially entering the show business circle, Zhang Han, who is quite strict about his career, has not only successfully challenged the roles of historical costume dramas such as "Sui and Tang Dynasties" and "Jinyi Night Walk" in the next 12 years, participated in military-themed films such as "Wolf Warrior 2", but also acted as a producer and singer, showing his talents in an all-round way. It is precisely because of this treasure attribute that Zhang Han has gained a large number of loyal fans who have followed since his debut. It can also be seen from the content of Ma Shuai's interaction with fans in the live broadcast room that among the fans who squatted in the live broadcast room early that day, there were not a few fans who liked Zhang Han for 10 years.
In the eyes of many people, it may be more convincing for kitchen utensils to be represented by women, but Ma Shuai and Zhang Han, two boys, have broken this stereotype and impressed picky fans with their "alternative" ability to carry goods. In order to better display the pots and pans, Ma Shuai proposed to stir-fry the home-cooked dish of green pepper meat shreds on the spot, but zhang Han, who was sharp-eyed, disliked the oil added too little, and jokingly questioned Ma Shuai's "whether he usually cooks". As soon as the words fell, Zhang Han could not wait to take over the spatula and personally demonstrate, highlighting the decisiveness of the "hegemon".
In order to illustrate the quality of the glass dinner plate, the two also chose a more intuitive demonstration method - directly inviting the store to get started to perform the dish smashing test, such a hard-core operation, so that the fans in the live broadcast room exclaimed, "With the goods or you will play."
(Picture note: Zhang Han carefully experienced the product and recommended good things for fans)
In addition to bringing goods, Ma Shuai and Zhang Han also set aside more time for interactive communication with fans in front of the screen. In the live broadcast room, Ma Shuai shared the scene of meeting Zhang Han for the first time. Different from the role played in the TV series, Ma Shuai believes that Zhang Hanqian and dedicated in life, "even if he feels very tired under the high-intensity work, as long as the magnesium light is on, he can enter the state in seconds and bring positive energy to the audience." Zhang Han also took this opportunity to share the experience of daily diet and fitness and the recent situation of work, and carefully read and reply to the fan messages in the live broadcast room.
Frequently invite celebrities as guests, Ma Shuai: In order to give fans a better interactive experience
According to Ma Shuai's team, this is not the first time to invite stars as guests, following Yi Nengjing, Li Yitong, Zhao Yingzi parachuted into the live broadcast room, the hand in hand with Zhang Han is ma Shuai's transformation into a cargo anchor, the fourth cooperation with star artists in just one year.
(Picture note: In the live broadcast room, fans wrote heart-warming messages)
In the field of live broadcasting with goods, it is not uncommon for celebrities to appear as guests. But what does it mean for a star to help? Perhaps many people's answer is "drainage", but Ma Shuai has a different view on this. He believes that it is more important to provide a fresh atmosphere for fans in front of the screen.
"Although the ultimate direction of live broadcasting with goods is still sales, today, live broadcasting has been deeply integrated into the lives of users, and among our fans, many people will watch our live broadcast as scheduled, and even "urge" like chasing dramas, which has become a habit of their lives," Ma Shuai said. Therefore, he believes that sales are not the only measure, under the premise of ensuring the quality of the goods and calling on fans to spend on demand, we should create a fresher experience for fans, which is also a secret to maintaining a good relationship with users.
Inviting celebrities to appear in the live broadcast room to interact with fans at close range is Ma Shuai's attempt based on this concept. In addition, he also likes to use the camera to record the fun little things in life and the behind-the-scenes work after the broadcast, and makes a small video of Douyin to share with fans in the busy interval, just like chatting with friends on a daily basis. "Many people joke that live streaming with goods is moving from the previous TV shopping to the online platform, but in fact, the anchor plays not only the role of host and salesman, but also a friend who shares good things and use experience with users." Ma Shuai analyzed.
On the same day, Ma Shuai also revealed in advance the discount mechanism of Double Eleven, which fans are most concerned about. From the preferential posters he displayed in the live broadcast room, it can be seen that the main products during the Double Eleven period are still the big-name beauty and skin care products that Ma Shuai is good at, most of the products are discounted as low as half the price, and some products only need less than 40% off, showing full sincerity. Finally, Ma Shuai did not forget to remind fans to set an alarm clock - at 10:00 a.m. on October 30, the big names and good goods were robbed on time, and the Double Eleven carnival will also kick off.