On the afternoon of October 27, the regular news source Jilin Daily reported on the Beijing premiere of the movie "Youth As a Companion and Good Hometown". According to the content of the report, the film is scheduled for October 29 to meet with the national audience. The film is starred by young actors such as Ye Zuxin and Jiang Mengjie, and there are many well-known actors who make cameo roles. In terms of cast, it is not quite strong. However, as of now, it has been less than two days since the film's national release, and the data of Maoyan Professional Edition shows that the pre-sale of the film is still 0 yuan.
This means that the film has not yet formed a valid pre-sale figure. The information of The Professional Edition of Maoyan shows that the number of people who "want to see" the film is only 220. It is reasonable to say that even if the film itself is not famous, only relying on the popularity of the actors to drive, the pre-sale box office of the cinema film will not be 0. The pre-sale this time is 0, which is basically a new low in the box office pre-sales of cinema movies. I don't know if after the release of the film, can form an effective box office performance.
The official news materials that have been released by the film show that the movie "Youth as a Companion and Good Homecoming" is produced by Changying Group Co., Ltd., jointly distributed by Changying Group Co., Ltd. and Huaxia Film Distribution Co., Ltd., and will be released nationwide on October 29, 2021. Based on the current box office pre-sale of 0, and the theater schedule data query, this "Youth as a Companion Good Homecoming" has not yet been scheduled in theaters. The distribution of the Long Shadow Group does not seem to be in place.
Two days before the premiere, the theater schedule distribution has not yet been in place, and it can often be seen in some small-cost films. For Long Film's "Youth As a Companion and Good Homecoming", I personally prefer long film to release this film on a small scale, even in several theaters, and then the theater to the movie channel, and other genuine video platforms. Therefore, for the box office expectations of the film, it should not be too high. It is not surprising that this pre-sale is currently 0.
Although the box office pre-sale of "Youth As a Good Homecoming" "opened a new low", it should not be sneered at the film, and even to young actors Ye Zuxin, Jiang Mengjie and others, because the quality of the film itself does not seem to be low, especially it tells a very positive story. The film's pre-sale box office is not good, and it is likely that it is caused by the established operation of small-scale distribution. The film is worth looking forward to, both in terms of cast and story content.
In terms of cast, in addition to the starring roles of Ye Zuxin and Jiang Mengjie, the film also has a number of well-known actors and artists such as Huang Junpeng, Xu Wenguang, Lin Yongjian, You Yongzhi, Cheng Ye and Fang Qingzhuo participating in the starring or cameo. Xu Wenguang, Lin Yongjian, You Yongzhi and Fang Qingzhuo and other actors of the older generation are all very good strength factions. These actors are also an important acting guarantee in the film. Therefore, the cast of "Youth as a Companion to Return Home" can be said to be relatively good. Such a lineup, if it can achieve a large-scale release, the box office will not be too bad.
In terms of the content of the film, it is a typical poverty alleviation story:
The film tells the story of a group of young people who, under the guidance of the party's precise poverty alleviation policy, gave up the good life in big cities and returned to their hometowns to start a business under the background of the era of decisively winning the battle against poverty and building a well-off society in an all-round way.
The protagonist of the movie, Guan Songjiang (played by Ye Zuxin), returned to his hometown after graduating from Tsinghua University and planned to serve as the director of the county poverty alleviation office. Through the investigation within the five-day publicity period, the film progresses layer by layer, unveiling one lid after another of the young cadres being questioned, showing the protagonist's wonderful strokes in poverty alleviation and rural revitalization.
Of course, for cinema films, there is no precedent for poverty alleviation movies to achieve a big hit at the box office. This kind of theme, in the online film market, has appeared a number of works with relatively good box office accounts. Judging from the cast of "Youth as a Companion to Return home", with such poverty alleviation content, if the online cinema line is released, the box office account should be at the level of 10 million.
Although the film didn't sell well at the box office, I don't think it's a bad movie. On the contrary, the intention of the film itself is very good, the cast is relatively high-quality, such a work, can not be seen by fans through large-scale distribution, can only look forward to its early appearance on the movie channel, and the genuine video platform. (Text/Ma Qingyun)