Today, Star City Plaza is bursting with popularity,
Zhaoqing characteristic traffic safety publicity endorsement cartoon IP image
"Qing Xiao Police" and "Qing Xiao Egg" are online!
△The event was hosted by Zhaoqing Civilization Office, Municipal Public Security Bureau, Municipal Market Supervision and Administration Bureau, Municipal Affairs New Media Center, and co-organized by Changdachang Super Shopping Plaza Co., Ltd., Xingcheng Square, and Shenzhen Fengchao Network Technology Co., Ltd. Photo by Chen Qingwei
September 10,
"Traffic Safety Accompanies You" series of theme publicity launching ceremony
Qing Xiao Police and Qing Xiao Egg online activities
Held in Star City Square, Duanzhou District,
Further enhance the public
Road traffic safety awareness and civilization awareness,
To build a civilized city in our city in an innovative way,
Civilized traffic to create a publicity brand,
Let the traffic safety culture penetrate into thousands of households.
△Interactive games such as traffic safety knowledge Q&A were also carried out at the event site. Photo by Chen Qingwei
01
What do "Qing Xiao Police" and "Qing Xiao Egg" look like?
"Qing Xiao Police" and "Qing Xiao Egg" for
Cute cartoon image.
"Qing Xiao Police" appears as a traffic regulator and a counselor,
Wearing a traffic police uniform,
The image is sunny and positive, full of intimacy.
△ The left side of the picture is "Qing Xiao Egg", and the right side of the picture is "Qing Xiao Police". Intern Wang Qi photo
"Qing Xiao Egg" is based on the image of an egg
It means that the life of man on the road is precious and fragile,
Need to be well protected.
The bib in the image is made of
Zhaoqing specialty steaming outside the steaming leaf extension,
The "Qing" character logo on the chest
Greatly increases recognition.
△ Intern Wang Qi photo
Cute "cute police" and "cute pet" will also be
In posters, short videos, public service announcements,
Offline interactive activities and more scenes
Give play to the role of three-dimensional publicity of traffic safety,
Make the form of propaganda more vivid and approachable,
Inspire cultural resonance.
02
Innovative publicity methods have entered thousands of households
The event was also launched
"Safe eggs" and "safe fruits and vegetables" that mean peace enter the supermarket,
Cartoon IP image card "security scan code payment" into the market,
Cartoon IP image electronic poster "safe express cabinet" into the community and so on
A series of grounded, dynamic traffic safety publicity methods,
Let the traffic safety publicity that is popular and interesting and interesting
Enter thousands of households in a "silent and silent way".
△ The source of the picture Zhaoqing traffic police released
It is understood that
Among the 9 Chang Dachang supermarkets in the urban area of our city,
Traffic safety propaganda aphorisms are "pasted" in
"Safe Eggs" and "Safe Fruits and Vegetables",
Consumer goods that the masses eat, look at, and use every day
It has become a new carrier of traffic safety publicity.
Next, this innovative way of publicity
It will also be in Duanzhou, Dinghu and Gaoyao districts
More supermarket promotions.
△The above picture is taken by intern Wang Qi
It is worth mentioning that
For the large mobility of personnel in the agricultural and vegetable market,
Features of mobile phone scan code payment,
The relevant departments of our city produce "cartoon IP image + payment QR code."
+ Traffic safety propaganda aphorism "Tuka,
Let the majority of consumers use mobile phones to scan the code to pay,
Receive traffic safety tips for education.
The first batch of "secure scan code payment" cartoon IP images
It will be in the three districts of Duanzhou, Dinghu and Gaoyao
About 3,000 stalls are placed in the large farmers' market.
The city also revolves around the improvement of motorcycle electricity,
"One helmet and one belt", standardize traffic behaviors such as parking
Design a variety of cartoon IP image electronic posters,
Use the cabinet display screen high-frequency rotational playback and regular updates,
Let public users receive traffic safety publicity and education when picking up and receiving documents.
At present, Duanzhou, Dinghu and Gaoyao are the mainstays
Residential quarters are installed together
SF Beehive express cabinets about 450,
Reach more than 300,000 users every day.
Zhang Li, deputy head of the traffic police detachment of the Zhaoqing City Public Security Bureau
In order to strengthen the public's awareness of traffic safety and civilized travel, we vividly convey the concept of civilized traffic through cartoon characters such as "QingXiao Police" and "Qingxiao Egg", and launch interesting publicity carriers such as "Safe Egg", "Safe Fruit and Vegetable", "Safe Payment Scan Code Card Card", "Safe Fengchao Express Cabinet Electronic Poster", etc., to innovate publicity means, expand publicity channels, and create a strong publicity atmosphere.
Citizen Aunt Qiu
Traffic safety issues can not be ignored, every citizen should consciously abide by traffic rules and drive civilized.
I ride an electric car to buy vegetables every day, and today I saw the melons, fruits and vegetables in the mall "pasted" the traffic safety publicity aphorism, and felt that this traffic safety publicity method was very novel, so that I strengthened my awareness of traffic safety, so that I must wear a helmet when riding an electric vehicle, and be responsible for my own safety.
Civilized transportation as the epitome of urban civilization,
It is the business card of the image of the city.
Let's work hand in hand,
Develop good travel habits,
Strive to be the advocate, practitioner and guardian of civilization,
Create a civilized city, build a better home, and share civilized transportation.
Source Civilized Zhaoqing Zhaoqing traffic police release
Reporter Wu Jing Photography Liao Wenyi Editor Peng Taizhang Intern Wang Qi