Mid-Autumn Festival
Eight
month
Ten
Five
day
Spend a good full moon reunion
May people last
As the Mid-Autumn Festival approaches, Shanghai mooncake sales have entered a peak, long-established stores have begun to line up, and all kinds of online "net red" mooncakes have also begun to sell well. Recently, the Shanghai tax department has further implemented various preferential tax policies, provided timely intimate services for enterprises, and added more "tax flavor" to the Shanghai mooncake.
middle
autumn
Tax incentives add momentum to the old-fashioned brand
Boiling lard, making skins, wrapping, baking and then stamping with red stamps, Shanghai Tinglin Donglin Food Co., Ltd., located in Shanghai's Jinshan District, has recently been very lively.
"The history of the 'Donglin' Paiting Lin Mooncake can be traced back to the Guangxu period of the Qing Dynasty." Speaking of the doorway in the time-honored mooncake, Ye Lianjun, the financial director of Donglin Company, opened the conversation box, "Boiling, cutting, pickling, rubbing, pressing, sealing, a layer of puff pastry, a layer, this is people's deepest memory of the old bottom Shanghai pastry." ”
"The strong support of the national tax policy has given us more confidence in development!" According to Ye Lianjun, as a small-scale taxpayer, the company can enjoy the preferential policy of reducing the value-added tax at a rate of 1%, and last year, the company's tax burden fell by 60% year-on-year in the context of production expansion. With sufficient funds, Donglin Food has integrated Jinshan farmer paintings into ancient mooncakes, and has successively launched hot products such as "Moon is hometown Ming", and this year it is the Mid-Autumn Festival limited of "mooncakes + tea" launched by Yunnan Puer, which is counterpart in Jinshan District, and has won the pursuit of young people as soon as it was launched.
"Tinglin mooncake has been passed down for more than a hundred years, and we are confident that with the help of the preferential tax policy, we will continue to improve and innovate, so that more and more people can taste this old-fashioned mooncake, so that our time-honored signboard is getting louder and louder." Ye Lianjun said.
Qiao Jiazha Dim Sum, a long-established brand in the Shanghai cake group industry, is also the Mid-Autumn Festival flavor in Shanghainese childhood memories. "Last year, Qiaojiazhai was suddenly hit by the epidemic, and its operation was greatly affected." Sun Kai, the head of finance, said frankly, "The tax department sent us tax reduction policies for the first time, helped us to resume work and business in a timely manner, and fought a beautiful battle to transform and expand the market!" Relying on tax big data, the tax department accurately sorted out the list of life service enterprises such as catering and tourism, and enjoyed the declaration and enjoyment of the VAT exemption policy through the "cloud classroom" online tutoring to ensure that the policy dividends were released to the greatest extent. As of March this year, QiaoJiazhai has enjoyed tax exemption for sales of 1.36 million yuan.
Sun Kai said that the help of tax incentives not only helps brands hedge the early risks, but also promotes enterprises to further invest in the research and development of product flavors, and to do "addition" in ingenuity and creativity, and now, the shanghai long-established brand, which was founded in 1909, is constantly activating new momentum for development. In the Mid-Autumn Festival this year, Qiao Jiazha innovated and developed products such as Malantou fresh meat mooncake and "shrimp and egg" mooncake, which added some creativity to the promotion of its "Qiao Coffee" brand.
Fine service for mooncake sales "heating"
Xinya mooncake is the most unforgettable tongue-tip memory of generations in Shanghai. In the autumn of September, the peak sales season of Xinya mooncakes arrived as scheduled. Zhang Qingqing, financial manager of Shanghai Xinya Food Co., Ltd., introduced: "With the help of new technologies and new platforms, Xinya has continuously expanded its marketing channels, injected new vitality into the old brand with the new retail method of 'Internet +', and the company's Tmall flagship store mooncake sales are booming, and live streaming is full of goods." ”
With the arrival of the peak season of Xinya mooncake sales, the workload of invoicing has risen sharply, but the financial department of Xinya Food is exceptionally quiet, there is no "click" sound of dot matrix printers, and the financial staff is calm and calm. Zhang Qingqing, financial manager, said: "Since the use of the VAT electronic invoice promoted by the tax department, we do not have to rush on the way to apply for invoices during the peak sales season, nor do we have to work overtime to print invoices, and this year our VAT electronic invoice usage rate has accounted for 80%. Under the new retail, the tax department has achieved results in the digitalization and electronic reform of invoices, which has really reduced the transaction costs of enterprises. ”
All along, the Shanghai Municipal Tax Department has been helping fine services with accurate push, taking the previous step to provide enterprises with the most urgently needed tax payment services, and focusing on creating a benign tax-enterprise interaction model.
As one of the most well-known and recognized Chinese time-honored brands in Shanghai, Guanshengyuan is always sought after by the public on the occasion of the festive season. Bao Shengwei, financial officer of Shanghai Guanshengyuan Yimin Food Co., Ltd., said: "Every year around the Mid-Autumn Festival, it is the company's production and sales season, and it is also the peak season for tickets. However, we never need to worry about this problem, in recent years, the tax department will inquire about our invoice demand and production and sales at least one month in advance every year, and provide detailed counseling for us to deal with the latest changes in software updates, policies and report filling, which is really intimate and timely! ”
The relevant person in charge of the Shanghai Municipal Tax Department said that the city's tax department will continue to pay attention to the dynamics of enterprises in related industries, implement various preferential tax policies, send high-quality and efficient services to taxpayers and payers, and continuously enhance the sense of gain of enterprises.